III.

Violants of Asanzo
Literature Consequences
Review Reaction of parties
 Cheating customers

Origin fraud
Violants of
Asanzo
Use of fake labels

Tax evasion
 Consequences of Asanzo
• Economic Crisis
- Asanzo has lost about 95% of its revenue
- Asanzo estimated the damage to nearly VND 1,000 billion
- Each month, Asanzo lost several hundred billion dong
- Asanzo Company has been imposed a penalty of over 26.3 billion
dong and more than 40.5 billion dong to overcome the consequences
 Consequences of Asanzo
• Position

Lost its original position and stagnated business

Temporarily shut down its factory and stop production activities

Asanzo is constantly involved in lawsuits by partner companies

The Vietnam Association of High-Quality Vietnamese Goods has

stripped the certification mark of High-quality Vietnamese goods
To affix the protected trademark on goods, goods packages,
business facilities, service facilities, transaction papers in
business activities;

Circulating, offering for sale, advertising for sale, storing for

sale of protected branded goods;

Import of protected goods or services.

 • Losing trust with Asanzo enterprise in
particular and electronic brands labeled “
Made in Vietnam “ in general
Consequences • Indignation about the blatant customer
deception
of consumers
• Doubts about Asanzo's products
• Maked the psychology of using imported
products of Vietnamese people
 Consequences of partners

Partner companies and

purchasing companies Affect to 2000
fall into a state of employees of the
"stuck between a rock Asanzo company
and a hard place “
 • The decision to stop selling television
products, air conditioners, and household
appliances of Asanzo brand
Reaction of • Series of businesses doing business with
Enterprise Asanzo fled
• Asanzo products are sold at cheaper
prices than market prices
• Sharp Vietnam accuses Asanzo of forging
documents
 Many customers still buy Asanzo’s
Reaction of products because:
• Cheap
Consumers • Quality suitable for the price range
• Support VietNam’s goods
 • Violations related to infringements of industrial
property rights
The Ministry • Infringed on trademark rights
of Finance • Deceiving consumers
 • Asanzo's side expressed a disagreement
with exchange program of retailer chains.
• Not have the policy to recall all Asanzo
Reaction of products, and do not agree, nor accept
these policies
Asanzo • Not be responsible for any damages,
problems arising from the goods during
the partnership process which arbitrarily
implement the return / exchange policy /
process.