Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Can be used
As a substitute for secondary research
OR as a complement to secondary research
Primary Research Categories
Qualitative Research
In-depth, insight generating
Non-numerical
‘Directional’
Common Techniques
Personal interviews (depth, one-on-one)
Focus groups (8-12) and mini-groups (3-6)
Advantages of Qualitative Research
Telephone interviews
Mail Surveys
Electronic/Interactive Surveys
Criteria for Identifying Which
Method Is Best
Cost
Timing Requirements
Sample Characteristics/Requirements
Interview length