• The Joyalukkas Group Has Rapidly Expanded Its Foothold All Over The Globe

Since Its Inception In 1987.

• The Group Has Grown Tremendously, With Over 10 Million Customers across 11
Countries.
HISTORY 1956
Mr. Varghese Alukka, the enterprising businessman
started his first jewellery showroom in Thrissur, Kerala,
India.
1987
The year 1987 marks a significant milestone in the
history of the brand. The group opened the first
ALUKKAS jewellery store in the UAE.
2000
Since in 2000, the ALUKKAS family executed the
partition the Brand Joyalukkas was born.
2002
Brand Joyalukkas was established in India and this set
the pace for rapid expansion of the brand across India
and rest of the world.
 MISSION
To improve and enrich lives everywhere by offering
extraordinary lifestyle solutions backed by incomparable value
addition and innovation, Adhering to globally approved
processes and norms and creating a successful value - chain for
our associates.

AWARDS

VISION
To ornament the world.
PRODUCTS
GOLD

COLLECTION

Heart
Religious
Fashion
Lockets
Fingerprint
Sindoor Box
GOLD
 DIAMOND
NAVARATNA

MATERIAL

• 2 Color Gold
• Mixed Gold
• Rose & White Gold
• Rose & Yellow Gold
• Rose Gold
• White Gold
• Yellow & White Gold
• Yellow Gold

PURITY
18K
22K
UNCUT DIAMONDS

PLATNIUM
• BLUE SAPHIRE
• YELLOW SAPHIRE
• CORAL
• RUBY
• CARNET
• CAT’S EYE
• OPAL
• EMARRALD
SILVER PRECIOUS
 SPECIAL COLLECTION

3D DIAMOND RATNA JOVAN VAIGA JHUMKA FLOWER

ORTO DREAM OF PEARL U&ME EVA

DIAMOND
 Desire Sharing Proposition (DSP)

BRAND VALUE
• New collection every Week
• Unique styles, Pure Gold

BRAND VOICE
• Trendy Stylist, Good quality, certified

Sharing Of Desire On Media

Facebook videos and YouTube popup ads

CAMPAIGNS
https://www.youtube.com/watch?v=-FIyiuD39WQ
 • Established in 2011, BlUESTONE is India's leading destination
for high quality fine jewellery with strikingly exquisite designs
• In a short span of time, BLUESTONE has built a large family of
loyal consumers in India and abroad.
https://www.youtube.com/watch?v=51tToBATExA
PRODUCTS
GOLD

PURITY
• 18K
• 14K
• 22K

MATERIAL
• White Gold
• Rose Gold
• Platinum
• Plain Gold /Platinum
DIAMONDS
GEMSTONE PEARL
SOLITARIE
COLLECTIONS
 Desire Sharing Proposition (DSP)
BRAND VALUE
• New collection every month
• Unique styles

BRAND VOICE
• Trendy Stylist, Good quality

Sharing Of Desire On Media

• Sharing stories of new collection in social media

https://www.youtube.com/watch?time_continue=23&v=7IwFbDc-H4w
 S
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https://www.youtube.com/watch?v=7IwFbDc-H4w
 Mansi Martolia
THANK YOU Vaishnavi Nayak

MFM 3rd Sem