MEDIA

LITERACY
What is media literacy?
What is media literacy?
Media is a way of communication information
or providing entertainment to large group of
people. It includes TV, internet, newspapers,
magazine and radio.
What is media literacy?
Media is a way of communication information
or providing entertainment to large group of
people. It includes TV, internet, newspapers,
magazine and radio.
Literacy is knowledge, understanding or skill
in a specific area.
MEDIA LITERACY is the ability to critically
evaluate the various messages we receive
from different forms of media.

Media Literate = Screen Smart

FIVE QUESTIONS

1. Author – who made this message?

2. Format – what has been done to get my attention?
3. Audience - who is the target audience for this
content?
4. Content – what values or opinions are presented in
this message? Is this message true?
5. Purpose – what is the purpose of this message?
VIDEO ANALYSIS
Hershey’s Commercial
02:11-02:27
Author
Format
Target Audience
Content
Purpose
AUTHOR
Knowing the author or source of a message
can help you determine if it is reliable.
If the author isn’t listed, someone may be
trying to spread lies or false stories without
taking responsibility for it.
FORMAT
General appearance
Advertisers and other media companies often
use tricks or special effects to get you to pay
attention to their message.
*Special effects
*Bright colors
*Fun Music
*Pretty People
FORMAT

This hamburger
went through a lot
of styling to look
this good.
FORMAT
Food
stylist
spend a
lot of time
making
food look
beautiful.
FORMAT

Tricks Advertisers Use To Make Food Look Delicious! DIY

Food Photo Hacks and More by Blossom
https://www.youtube.com/watch?v=MflT0I7ZPCs
FORMAT

Visual tricks are used in other forms of media, like on

magazine covers.
FORMAT
BEAUTY AROUND THE WORLD
https://www.youtube.com/watch?v=RT9FmDBrewA
FORMAT

Pretty face or pretty fake?

FORMAT

Pretty face or pretty fake?

FORMAT
Why do you think Disney draws their princesses this
way?

Do you think pictures like this change what we think

is normal and beautiful?

Do you think they should draw their princesses

differently?
FORMAT
Why so much make-up?
DISNEY PRINCESS
WITHOUT MAKE-UP
https://www.youtube.co
m/watch?v=BHuFYpSVW
d8
AUDIENCE
One message can have
different meanings for
different people.

Messages are usually

targeted to a certain
audience.
AUDIENCE
AUDIENCE

Knowing the target

audience of an ad can
help you not be tricked
into buying something.
CONTENT

Objectification of Women in Media

CONTENT

When women and girls are portrayed as objects

whose worth is based on how they look.
CONTENT
CONTENT (Is it true?)
The Threat of Hydroxic Acid
1. Universal solvent, it dissolves more substances than any other acid
known to man.
2. Numerous deaths are attributed to this substance every year.
3. Main byproduct of rocket fuel
4. Caused of billions of dollars damage every year.
5. Many people have forced to leaver their home because of
dangerously high levels of this substance.
6. According to most geologist, this substance has caused wide
destruction on earth than any other chemical
7. It can destroy most electrical appliances and electronic devices
CONTENT (Is it true?)
Do you think the government should ban Hydroxic
Acid? Why?

Do you think you have enough facts to make a

decision about this?
CONTENT (Is it true?)
Hydroxic Acid is another name for water.
CONTENT
1. Be skeptical. Don’t believe everything, or even
most things you see on the internet.
2. Consider the source? Where did you see this?
Who sent in to you?
3. Do you own research.
4. Don’t pass on stories that aren’t true. Kindly
correct others who do.
PURPOSE
INTERNET SAFETY
1. Never give out personal information, like address or phone number
on the internet.
2. 2. If you see something online that is inappropriate or makes you
feel uncomfortable, turn off the computer right away and tell your
parents.
3. Never agree to meet someone you met online without your
parent’s permission, and tell your parents if someone asks to meet
you.
4. Do not post pictures online without you parent’s permission.
5. Mind your manners.