A STUDY ON POLITICS AND MEDIA
MS.B.RUKMANI MR.D.VEZHAVENDHAN
SAVEETHA SCHOOL OF LAW, SIMATS
Abstract
The analysis group “Media, Politics &
Democracy” thinks about with the
link between media, politics and therefore
the public during a democratic
system that is relying heavily on the media for
legitimizing power through management and
criticism, providing a forum for the competition
of ideas and interests, and enabling social
inclusion, civic participation
and accountable action of the voters.
Introduction
Media shape how we interpret and
observe political information. In America,
the media play an important role in the
campaign and election processes. In fact,
the media play many different roles.
The new media environment is dynamic and
continues to develop in novel, sometimes
unanticipated, ways that have serious
consequences for democratic governance and
politics. New media have radically altered the
way that government institutions operate, the
way that political leaders communicate, the
manner in which elections are contested, and
citizen engagement. This chapter will briefly
address the evolution of new media, before
examining in greater detail their role in and
consequences for political life . The main aim
of this paper is to understand the role of
media in politics
Contact
B.RUKMANI
B.A.,LLB.,(Hon’s)
Phone Number : 8300171751
E-Mail : brukmani17@gmail.com
Methods and Materials
This research has been adopted empirical
study. Key characteristics for an empirical
research is Specific research questions to be
answered And Description of the process
used to study this population or phenomena,
including selection criteria, controls, and
testing instruments. SPSS graphics and
diagrams are attached in this research work.
There are totally 1505 samples collected for
this study. Independent variable were Name,
age, gender, educational qualification,
occupation and monthly income. Dependent
variables were politics and media . The
sampling method used is Random sampling
method. The tools used are ANOVA, Chi
Square analysis tool, percentage analysis.
Results
The research pulls in to the possibility that as
indicated by the conviction of the respondents
one is more defence less at universities and
work places which are of more noticeable
quality to the reproduction of political states of
mind yet a slight logical inconsistency
emerges since these chances to school and
workplace is lesser in towns . Therefore
Media is the medium for the political world.
References
Discussion
From the survey we see that there are a total of
1505 responses. Out of which 264 respondents
which is 17.6% of the total respondents who have
claimed that the political attitude is developed from
schools. A large number of respondents, 669
respondents or 44.7% of the respondents have
agreed that people develop a political attitude in
college. The largest number of respondents
numerically 565 respondents or 37.5% percentage
of the respondents have convincingly agreed that
the workplace is the source of political attitude
development. The rest of the respondents or 1498
respondents or 100% of the respondents which is
the least in count have varied in the ideology that
the development of a political attitude is from home.
Conclusions
Therefore, this is certainly a major work for those
who study the political communication, with a rich
literature on politics media coverage. Now, we can
also consider it to be a recommended book to
journalists themselves, for them to understand the
system in which they are inserted and the logic that
governs them before others, such as the system
and logic of politics. And it sure is a work for
politicians, so they also reflect on the alternatives to
be really politicians instead of figures colonized by
media.
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