Diversification

loose of focus
Allow
substitutes
to gain power
Audience Demographics and Entertainment Consumer Behavior
IntroBLUEtion

“Smart and Cool

Multigenerational
Entertainment”

Blue Man Group Vision

 Strategic Objectives
Strategic ObjectivesStrategic Initiatives
(Our Goals) (Our Goals) (to achieve the
objectives
objectives))

•Expand to other media

TIM
Establish a whole new level of global Discovery Projects
media penetration by creating content IMAX Movies
driven media initiatives that generate Kids TV SHOW
•
new customers.

•Continue to focus on
Ensure live productions remain fresh,
NOL
National
Plugged-In Tour

production
profitable and open indefinitely.
•Update & transform existing live
shows
Refresh Rewired Shows
Plugged-In Asia Tour
Transform Vegas Show
•
•Expand live productions and show
material to new markets
MegaStar 3.0
Plugged in

•Expand to another
•Create fresh and innovative marketing International
•

channels
The Ride
Build the brand by extending into Video Game
multiple new brand channels Mindblast Merch
•Expands the Blue Man character into
•
new areas
•Develop non-Blue Man character

•Blue school
projects Create Gala Content
Future Facility

Ensure the Blue School evolves as self-

sustaining entity, and expands as a
model and resource for transforming
education
 Strategy
• Harvard Business School
• Blue Ocean Strategy-Cirque du Soleil
• Eliminate- doesn’t add value
• Reduce: Overheads
• Raise: Flexible international
workforce
• Create: Value: Different Performaces
 Strategic Step

Expand live productions and show

material to new markets.

London Shanghai

Domestic Market important but must affected by Origin of World

Crisis
 Operational Steps

Format and framework : Less

redundancy in positions Flexible
staff
Partner intelligently –Labor Unions
like Makintosh
Benefits

Keep overheads down

Expand successfully
 Justifications

GF Capital, gave $25 million for a minority stake.

London attracts almost 15 million international visitors per year

making it the world's most visited in terms of international
visits.

London’s West End plays attendance in 2009 was 14 , 257 , 922 or

£ 504 , 765 , 690, the highest on record up from 13 , 892 , 4600 or
£ 483 , 697 , 423 in 2008.

China strong economic against world recession with 10% GDP growth
with the world most population. Shanghai has only 5 million
international visitors but 70 million local visitors.

Makintosh’s Les Miserable partnering with Chinese production

company and had great success in China:
$1 . 5 Million in 3 weeks .
 Justifications

Cirque Du Soleil worth $1.1 billion with 4,000

workforce.
Mackintosh worth $120 million with 45
workforce.
MARACAIBO

GROUP
Answers