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INFORMATION
LITERACY
VISUAL INFORMATION
AND MEDIA (PART 2)
Visual Design Principles
LEARNERS WILL BE ABLE TO…
discuss visual design principles (SSHS);
identifyand evaluate visual design principles
used in different visual media (SSHS); and
produce and evaluates a creative visual-based
presentation using design principles and
elements (MIL11/12-VIM-IVc-10).
LEARNING COMPETENCIES
I- VISUAL INFORMATION AND MEDIA (Part 2)
TOPIC OUTLINE
Source:
https://ww
w.linkedin.c
om/pulse/i
mportance
- visual-
content-
social-
media-
marketing-
presentatio
ns-me
VISUAL DESIGN PRINCIPLES
Source: p. 130, MIL TG by CHED
1. CONSISTENCY
• Consistency of margins, typeface,
typestyle, and colors is necessary,
especially in slide presentations or
documents that are more than one
page.
VISUAL DESIGN PRINCIPLES
Source: p. 130, MIL TG by CHED
Source: https://www.pinterest.com/pin/28077197647114171/
Source: https://gofishdigital.com/guide-design-consistency/
Source: http://www.loopassociates.com/projects/brand-consistency-leading-to-millions-in-cost-
reduction/
2. CENTER OF INTEREST
• an area that first attracts attention in a
composition
• important objects or elements in a composition
• can be achieved by contrast of values, more
colors, and placement
PRINCIPLES OF DESIGN
https://oss.adm.ntu.edu.sg/wheng004/tag/design/
Source: https://oss.adm.ntu.edu.sg/wheng004/tag/design/
Discuss visual design principles
applied in the following media.
FORMATIVE ASSESSMENT
Source:
https://cscro6.wordpr
ess.com/arta-
corner/#jp-carousel-
2112
Source:
https://cscro6.wordpr
ess.com/arta-
corner/#jp-carousel-
2108
Source: http://opinion.inquirer.net/106642/editorial-cartoon-august-26-2017
Source:
http://www.inquirer.net/pa
ge-one-single
Source:
http://news.abs-
cbn.com/focus/multimedia/infographic/09/04/17/wh
at-is-japanese-encephalitis
Source:
http://cnnphilippines.co
m/news/2017/02/01/HI
V-cases-increase-2016-
DOH.html
Source: https://www.tes.com/lessons/tmup-FOeYTHX1A/two-point-perspective-drawing
Source: http://www.pinoyexchange.com/forums/showthread.php?t=313065&page=7
Photo Credit: HUF MAGAZINE
Source:
https://www.pinterest.co.uk/pin/3
23625923206850410/
Source:
http://mymoviewor
ld-
coolman0304.blogs
pot.com/2017/07/b
irdshot-trailer-and-
poster-pista-
ng.html
Source: http://ar.melinterest.com/?r=site/search&category=MLA114368/
Source: http://www.thephotoargus.com/35-superb-examples-of-still-life-photography/
Source: http://www.marklobo.com.au/news/category/melbourne-photographers/food-photography-
melbourne-photographers/
Source: https://www.demandgenreport.com/industry-topics/rich-
media/2906-the-power-of-visual-content-infographic
CLASS ACTIVITY: STILL LIFE PHOTOGRAPHY
Produce a still life photography using your
personal things (watch, phone, notebook,
books, etc.) applying at least 3 of the
discussed visual design principles.
FORMATIVE ASSESSMENT
REFERENCES
Media and Information Literacy Curriculum
Guide by DepEd
Media and Information Literacy Teaching
Guide by CHED
Media and Information Literacy by Boots C.
Liquigan, Diwa Learning Systems Inc.
REFERENCES
DESIGN ELEMENTS AND PRINCIPLES BY
CANVA.COM
https://designschool.canva.com/design-elements-
principles/
WILSON’S PORTFOLIO: PRINCIPLES OF DESIGN
https://oss.adm.ntu.edu.sg/wheng004/tag/design/