MEDIA & INFORMATION LITERACY

KENN C. YAPIZ
WHAT IS COMMUNICATION?

COMMUNICATION

the act or process of using

is the directed and
words, sounds, signs, or
purposeful exchange of
behaviors to express or
information and messages
exchange information ot to
between people or goups
express your ideas,
of people by speaking,
thoughts, feelings, etc., to
writing, gestures, and signs.
someone else.
TWO BASIC TYPES OF COMMUNICATIONS
NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION

• Signs • Oral
• Symbols • Written
• Colors
• Gestures
• Body Language
• Facial Expressions
TYPES OF COMMUNICATION
Interpersonal Mass
Communication Communication

Is the term commonly used

A form of communication
to refer to communication
that involves two to three
system that are configured
individuals interacting
to create, produce, and
through the use of their
disseminate media texts to
voices and bodies.
mass audiences.
TYPES OF COMMUNICATION
• Mediated Interpersonal
Communication happens when
technology stands in between
the parties communicating and
become the channel by which
the message is sent or received.
• Organizational
Communication is used in
working environment.
Ex: An e-mail sent by the school
principal to all the academic
personnel to communicate a new
policy (meetings, memorandums)
COMMUNICATION MODEL
ELEMENTS OF COMMUNICATION
Sender/Source -is where the message came from
-the process by which a message is translated so it can be
Encoding
transmitted and communicated to another party.
Transmitting -the actual act of sending the message.
Channel -the lines that enable the act of sending or transmitting.
-the process by which the receiver translates the source’s
Decoding
thoughts and ideas so they can have meaning..
Receiver -the one who gets the message that was transmitted
through the channels.
(CONT.) ELEMENTS OF COMMUNICATION
-is the response generated by the message that was sent
Feedback
to the receiver. It can either be immediate or delayed.
Noise -literally, it is a mechanical sound that is perhaps more
Interference resonant than the message drowning it.
WHAT IS MEDIA?
 TERMS TO UNDERSTAND

• The ability to read, analyze, evaluate and produce

Media Literacy communication in a variety of media forms.

Information • The ability to recognize when information is needed

and to locate, evaluate, effectively use and
Literacy communicate information in its various formats.

Technology • The ability to use digital technology, communication

tools or networks to locate, evaluate, use, and
(Digital) Literacy create information
 Media
Literacy
1. What are the basic components of media and
Information Literacy?
2. What is Media Literacy?
Technology 3. How are these literacies connected or related to
(Digital Information each other?
Literacy Literacy
 MEDIA AND INFORMATION
LITERACY

-a set of competencies that empowers

-refers to the essential competencies
citizens to access, retrieve, understand,
(knowledge, skills and attitude) that allow
evaluate and use, create, as well as share
citizens to engage with media and other
information and media content in all
information providers effectively and
formats, using various tools, in a critical,
develop critical thinking and life-long
ethical and effective way, in order to
learning skills for socializing and becoming
particsipate and engage in personal,
active citizens.
professional and societal activities.