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Tesla Motors

S t r a t e g i c M a r k e t i n g

Supervisor :
Anass WIFAK Fatine OUAHTITA
Hanae SQUALLI HOUSSAINI N o v e m b e r 19 t h , 2 0 1 5
Hasnae SQUALLI HOUSSAINI
I n t r o d u c t i o n

Tesla Motors is an automobile


company that strives to ween the
industry off oil-‐based
combustion engines.

They seek to create cars that


are fun, environmentally
friendly, inspire others to
do the same and drive the car
industry forward.
9 0 s t o u r a r o u n d
t h e t e s l a f a c t o r y
H i s t o r y

Tesla Motors was founded in 2003


by a group of engineers in Silicon
Valley who wanted to prove that
electric cars could be better than
gasoline-powered cars.

Tesla Motors first production


vehicle, the Tesla Roadster,
was an all-electric sports car.
H i s t o r y
H i s t o r y
N a m e

A BADASS CAR NEEDS A


BADASS NAME
L o g o
M a n a g e m e n t S t r a t e g y
S W O T A n a l y s i s
S t a t i s t i c s
Tesla's revenue from FY 2012 to FY 2014, by region (in millions U.S. dollars)
This statistic displays Tesla's revenue from the fiscal year of 2012 to the fiscal
year of 2014, sorted by region. In 2013, Tesla Motors generated around 1.5
billion U.S. dollars in revenue from sales in the United States.
S t a t i s t i c s

Top markets
C o m p e t i t o r s
Products
Products
Products : Tesla Model S
Products
Advertising strategy

It’s true that Nissan, GM, Toyota, and Ford have deep marketing budgets that allow
them to run some of the most creative advertising campaigns to date. However,
Tesla Motors doesn’t have that luxury yet. Tesla’s capital investment is used to lay
down the foundation for tomorrow’s success.

“Right now, the stores are our advertising. We’re very confident we can sell
20,000-plus cars a year—without paid advertising. It may be something we’ll do
years down the road. But it’s certainly not something we feel is crucial for sales
right now.” – Elon MUSK (CEO of Tesla Motors)

“Tesla has no plans to hire agencies or run ads in the near future. The in-house
marketing team has only seven staffers and an internal team runs the website,
where customers order directly. By contrast, Nissan spent $25 million advertising
its Leaf EV in 2012.”
'Modern Spaceship' Commercial
Bibliography

Videos :
• The World's Most Expensive Tesla Model
https://www.youtube.com/watch?v=9mDKFrSe9mc
• 90 second tour around the Tesla Factory -
https://www.youtube.com/watch?v=hOXaBto7giY
• ‘Modern Spaceship' Commercial –
https://www.youtube.com/watch?v=KKbRAazkiWc
Websites :
• http://www.teslamotors.com/about
• http://www.car-brand-names.com/tesla-logo/
• http://www.businessinsider.com/how-tesla-motors-got-its-name-2014-11
• http://www.fool.com/investing/general/2015/05/13/swot-analysis-of-tesla-stock.aspx
• http://www.nasdaq.com/symbol/tsla/competitors
•http://www.investopedia.com/ask/answers/120314/who-are-teslas-tsla-main-
competitors.asp
• http://shop.teslamotors.com/collections/all
• http://www.teslarati.com/brilliant-tesla-advertising-strategy-lack-thereof/
• http://www.statista.com/statistics/314759/revenue-of-tesla-by-region/