INSTRUCTOR:-

SIR SULEMAN ANWAR

PRESENTERS:-
ABDUL RAZZAQ FARVA FARHAN RABIA YASMEEN
IZZA NAEEM SABA AKMAL
49% of the country’s population
continue to live below poverty line.
Source: United Nations
More than 70 million
Pakistanis face severe food insecurity. Food price
hikes including those of flour, rice, sugar and
vegetables, further worsen food insecurity.
Source: Economic Survey of Pakistan
 13%
of Pakistani children do not
finish primary school education.
Source: Economic Survey of Pakistan
Pakistan spends just 0.8% of its gross
domestic product (GDP) on health which is
insufficient to cater the needs of the population.
Source: United Nations
Pakistan ranks 146 out of 187
countries on a human
development index

Pakistan spends 0.8 percent of its

GDP on health and 1.8 percent on
education

Even, Congo spends 1.2% of

GDP on health and 6.2% on
education
 Pakistan’s poor
performance is due to the
low level of public
investment in sectors like
Health, Education,
Housing and other Public
Welfare projects.
 Corporate social responsibility is a gesture of showing
the company’s concern & commitment towards
society’s sustainability & development.

 CSR is the ethical behaviour of a company towards

society.
 Basic Constituents of CSR

Improvement
Towards
Contribute Make
towards a desirable of social Business
sustainable
social environment &
economic
changes Society
development
 Responsibility towards Society

 Carrying on business with moral& ethical standards.

 Prevention of environmental pollution.
 Minimizing ecological imbalance.
 Contributing towards the development of social
health, education
 Making use of appropriate technology.
 Overall development of locality.
 Responsibility towards Government

 Obey rules & regulations.

 Regular payment of taxes.
 Cooperating with the Govt to promote
social values.
 Not to take advantage of loopholes in
business laws.
 Cooperating with the Govt for economic
growth & development.
 Responsibility towards Shareholders

 To ensure a reasonable rate of return

over time.
 To work for the survival & the growth of
the concern.
 To build reputation & goodwill of the
company.
 To remain transparent & accountable.
 Responsibility towards Employee

 To provide a healthy working environment.

 To grant regular & fair wages.
 To provide welfare services.
 To provide training & promotion facilities.
 To provide reasonable working standard &
norms.
 To provide efficient mechanism to redress
worker’s grievances.
 Proper recognition of efficiency & hard work.
 Responsibility towards consumers

 Supplying socially harmless products.

 Supplying the quality, standards, as
promised.
 Adopt fair pricing.
 Provide after sales services.
 Resisting black-marketing & profiteering.
 Maintaining consumer’s grievances cell.
 Fair competition.
Nature of social responsibility

 CSR is normative in nature.

 CSR is a relative concept.
 CSR may be started as a proactive or reactive.
 All firms do not follow the same patterns of CSR.
 Legal & socially responsible.
 Legal but socially irresponsible.
 Illegal but socially responsible.
 Illegal & socially irresponsible.
Models of corporate social
responsibility

 Friedman model
 Ackerman Model
 Carroll Model
 Corporate Citizenship Model.
 Stockholders & Stakeholders Model.
 New Model of CSR.
Friedman Model(1962-73)

 A businessmen should perform his duty well, he is

performing a social as well as a moral duty.

 A businessmen has no other social responsibility to

perform except to serve his shareholders &
stockholders.
 Ackerman Model (1976)

 The model has emphasized on the internal policy goals &

their relation to the CSR.

 Four stages involved in CSR.

 Managers of the company get to know the most common social problem.
 Intensive study of the problem by hiring experts
 Managers take up the project actively & work hard.
 Evaluating of the project by addressing the issues.
Carroll Model(1991)
 Carroll Model(1991)

 Philanthropic requirements: Donation, gifts, helping the poor. It

ensure goodwill & social welfare.
 Ethical responsibility: Follow moral & ethical values to deal with all
the stakeholders.
 Economic responsibility: Maximize the shareholders value by paying
good return.
 Legal responsibility: Abiding the laws of the land.
 Corporate Citizenship Model

 Tobe a corporate citizen, a corporate firm has to satisfy

four conditions:
 Consistently satisfactory
 Sustainable economic performance
 Ethical actions
 Behaviour.

A particular firm’s commitment to corporate citizenship

requires the fulfillment of certain social responsibility.
Stockholders & Stakeholders Model

Stockholders Stakeholder
ORIENTATION
Model Model

Self 1 2
Interest

Productivism Progressivism
MOTIVES

3 4
Duty
Moral Philanthropy Ethical Idealism
 Contd………….

 Productvists believe that the only mission of a firm is to maximize the

profit.

 Philanthropists who entertain the stockholders. CSR is dominated by

moral obligations & not self-interest.

 Progressivists believes the corporate behaviour basically motivated

by self interest & should have ability to transform the society for good.

 Ethical Idealism concern with sharing of corporate profits for

humanitarian activities.
New Model of CSR
Ethical Rooting
Strong Poor

CSR (+) CSR(-)

Strong
Capability
Financial

CSR(-) CSR(-)
Poor
Best Practices of CSR
 To set a feasible, Viable & measureable goal.

 Build a long lasting relationship with the community.

 Retain the community core values.

 The impact of the CSR needs to be assessed.

 Reporting the impact.

 Create community awareness.

 Need for Corporate Social Responsibility

 To reduce the social cost.

 To enhance the performance of employees.
 It a type of investment.
 It leads to industrial peace.
 It improves the public image.
 Can generate more profit.
 To provide moral justification.
 It satisfies the stakeholders.
 Helps to avoid government regulations & control.
 Enhance the health by non polluting measures.
 Arguments for the CSR

 Corporate should have some moral & social obligations to undertake for
the welfare of the society.
 Proper use of resources, capability & competence.
 The expenditure on CSR is a sort of investment.
 Company can avoid many legal complications.
 It create a better impression.
 Corporate should return a part of wealth.
Arguments against the CSR

 Fundamental principles of business gets violated.

 It vey expensive for business houses.

 CSR projects will not be successful.

 There are not the special areas of any business.

 CSR is to induce them to steal away the shareholders

money.
 CORPORATE
SOCIAL
RESONSIBILTY
OF
ENGRO FOODS
 Social Investments :- Engro Foundation
• Worked in the areas of education, health, infrastructure, livelihoods and
disaster management
• To provide Socio-economic opportunities to a multitude of individuals and
households.

• Engro Foundation manages all the social investments and contributed Rs.12.4
Million for social causes in 2012.

• WELD (Women Empowerment Through Livestock Development) program,

sought to increase the capacity of small-scale producers and strengthened the
institutional framework for dairy production and milk collection network.
 SOCIAL INVESTMENTS
• Female Livestock Extension Workers (FLEW) program provides
trainings to Females associated with Live Stock.

• Female Village Milk Collectors (FVMC) delivers doorstep services to

female livestock owners.

• In 2012, the WELD program registered over 5,600 milk producers’

beneficiaries, and trained over 3,800 milk producer beneficiaries.
Health, Safety and Environment
• Engro Foods is proud to emphasize that their consideration
for their people and the planet goes well beyond the need
to fixate on profits.

• They recognize the need to protect and preserve the planet

by going extra mile to prevent unnecessary wastage of
natural resources.
 Employee Safety at the Workplace
• HSE management systems and processes have been designed
keeping in view international best practices including
Occupational Safety and Health Administration (OSHA).

• Safety culture is fostered and incident reporting at work place is

highly encouraged to identify safety hazards and ensure that the
possibility of further risk is duly minimized. During 2012, there
were 2 work injuries.
Responsible Environmental Practices
• To preserve natural habitat, they have over 9,500 plants at
the processing units.

• As an Energy Saving initiative they have installed 297 solar

water heaters.

• Equipped 554 milk chillers with environment friendly

refrigerant gas.
 Winning the G-20 Award
• Winning global recognition for Pakistan, Engro Foods won the
G-20 Award for ‘Inclusive Business Innovation’ at the prestigious
G20 leaders’ 2012 summit in Mexico.

• With competition from 290 business models across the globe,

Engro Foods was among the 15 businesses selected for their
innovative, scalable and commercially viable methods of
working with low-income people in neglected communities.
CORPORATE SOCIAL
RESONSIBILTY
OF
PAKISTAN TOBACCO
COMPANY
CORPORATE SOCIAL RESPONSIBILITY

The Company has been one of the pioneers of Corporate Social

Responsibility (CSR) programs in the country.

Our efforts during the year were also recognized and we won 9 CSR
awards in different categories.

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 CSR

Giving back to the communities

3R's principle i.e. Reduce, Recover and Recycle

40
CSR

• SUSTAINABLE ARGICULTURE:
1,000 hectares of land improving the farm productivity of area.
• AFFORESTATION:
PTC have already distributed 3.5 Million saplings free of cost.

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 CSR
• MOBILE DISPENSARY UNITS (MDUs):
PTC operates 7 MDUs in different areas of KPK which
treated 78,000 people.

• CLEAN WATER PROVISION:

In 2016 PTC installed another water filtration plant (Ghari
Shahu).

• Solar Energy Initiative:

The residents of a 300-family village, Peerano Bala, benefited
from the free solar kits we provided.
42
Youth smoking prevention

PTC has been running Youth Smoking Prevention

programs since 1998.

“We strongly believe children should not smoke,

and smoking should only be for adults who
understand the risks associated with it”

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 Biodiversity
• Managing our impact on biodiversity is one of our
environmental priorities.

• As part of EHS and being part of an industry

wholly dependant on natural resources, promoting
biodiversity features as a key agenda item.

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Social Responsibility in Tobacco
Production

1. Agronomy covering Seed Selection and Variety

Performance, Water Conservation and Pollution
Prevention, Agro-biodiversity and Farmer Training

2. Post Harvest Management encompassing Curing,

Energy Conservation and Source Management.

45
3. Social Development covering Children on Farms,
Farmers Margins and Equal Opportunities

4. Processing including Working Environment, Impact on

Community, Factory Safety, Fire Prevention and
Evacuation, Medical Facilities, First Aid and Community
Support, Site Security, Vehicles, Drivers and
Environmental Impact of Transport and In-Factor.

Our program of Social Responsibility in Tobacco

Production (SRTP) aims at encouraging greener
environment practices.
46
Crop and Farming

• Best extension program for farmers that has

helped modernize the agricultural sector in the
country.

• They utilize the skills, technology and

cultivation Enhancing the overall agricultural
productivity in the country.

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Cigarettes and smoking
• Our business is not about persuading people to
smoke;

it is about offering quality brands to adults

who have already taken the decision to.
smoke

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Is there a less harmful cigarette?

We believe that producing a potentially less

harmful cigarette, particularly one supported by
public health authorities, could contribute to
reducing the net harm of tobacco use.

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Reducing specific smoke
constituents

The Group's research has included investigating

how specific constituents of cigarette smoke might
be selectively reduced or removed, and developing
innovative products including replacements for
tobacco.

50
The future

BAT research continues, although the science

is very challenging and there is no certainty
about what might constitute a potentially
reduced harm cigarette.

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 Awards and Achievements

• PTC’s Corporate Social Responsibility (CSR) programs

have won numerous awards including the ‘Environmental
Excellence Award’ (2002)

• The ACCA-WWF Pakistan Environmental Reporting

Award for the ‘Best Sustainability Report’ (2007)

• CSR ‘National Excellence Award’ (2011) awarded by the

CSR Association of Pakistan.
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REALITY IS BITTER 

STILL WE NEED CIGRATTE ?

53
CORPORATE SOCIAL
RESONSIBILTY
OF
NATIONAL
REFINERY LIMITED
 NRL Integrated Management System

NRL Integrated Management System IMS (HSEQ) provides

a mechanism for Occupational Health & Safety, Environment
and Quality Management Systems throughout all areas, units
and departments of NRL Korangi Refinery, Keamari
Terminal and Korangi-Keamari Pipeline.
 Objective of IMS
Integrated Management Program of NRL has following
objectives:

Quality
 Environmental Objectives & Targets
 Occupational Health & Safety Objectives
 Policy Statement of IMS
• Business in a manner to prevent ill health of entire workplace.

• Work on the principle that all incidents can be prevented.

• Provide safe working system through effective leadership.

• Develop contingency and emergency preparedness plans to minimize harm

from any incident.

• Prevent pollution by establishing programs .

• Periodically evaluate performance against established objectives.

• Provide training and create awareness to ensure that all stakeholders are fully
informed by HSEQ policy.
 CSR of National Refinery Limited

The Company realizes its social responsibility towards the

national economy apart from its customers, employees and
shareholders. As a responsible corporate citizen, the
Company has contributed to different social segments of the
economy in various ways for improving quality of life in the
country.
 Focused Areas for CSR
.

Non
Governmental Health Sector
Organizations

Environment
Education Sector
Safety
 Recent Activities
 Contribution Rs. 100,000 to “Sindh Institute of Urology and
Transplantation (SIUT)”

 Contribution Rs.100, 000 as a donation to Child Association.

 The Company has kept five disabled persons on its manpower strength.

 Payment of Rs.200, 000 to Ziauddin University for advertisement /

purchase of souvenirs for students.

 Efforts for continual improvement in the field of Occupational Health,

Safety, Environment and Quality.
 CORPORATE
SOCIAL
RESONSIBILTY
OF
MCDONALD’s
MCDONALD'S IN TERMS OF CORPORATE
SOCIAL RESPONSIBILITY:

• McDonald’s firmly believes in giving back to the

communities it operates in.

• Support numerous educational, sporting and charity

programs.

• McDonald's has a proactive approach to charities and

sponsorships.
IN TERMS OF CSR:

• McDonalds is focusing on;

1. Community
2. Environment
3. People
4. Food
MCDONALD'S (OUR COMMUNITY):
1. Beautification

2. Litter Patrol

3. Beach Cleaning

4. Walk for Cruelty against Animals

5. World Children’s Day

6. Support for Thalassaemia Society Pakistan

MCDONALD'S (OUR COMMUNITY)
1. Chaman House

2. Transportation for Rising Sun School

3. A Home for SOS Village

4. Supporting Innovative Education

5. Dar-ul-Sukoon

6. Annual Wheelchair Race

MCDONALD'S (OUR COMMUNITY)

1. Orphanage Parties
2. Hospital Help
3. Support for Roshni Homes Trust
4. Millennium Dreamers Award
MCDONALD’S(OUR FOOD):
• McDonalds Charity Food:

Al-Mashal School in Lahore

Charity Food Mela at Governor’s House on 14th August, 2007

McDonald’s Relief Camp

Charity Food Donation for Deaf &Dumb Welfare Association.

MCDONALD'S(OUR ENVIRONMENT):

• McSaviors Public Awareness Program

• McDonald’s has created a public awareness program.

• McSaviors’ involves children as they are going to be in charge of the

future.

• All school children are eligible to join ‘McSaviors’.

• The minimum penalty amount is Rs. 10. McDonald’s.

MCDONALD'S(OUR PEOPLE):
• Healthy Lifestyles

• Mckricket: Children’s Coaching Program

• Kids Activities at McDonald’s

• National Women’s Swimming Championship

• McDonald’s initiated National Inter-School Swimming Championship

• McDonald’s Teacher’s Day

MCDONALD'S MADE MARRIED COUPLE
SIT APART' IN PAKISTAN RESTAURANT:

• McDonald's is at the center of a row over Islamic

values in Pakistan after a customer complained
he was told not to sit beside his wife because
managers feared it would damage the
restaurant's family reputation.
 CORPORATE
SOCIAL
RESONSIBILTY
OF
NESTLE
CSR
 In 2006, Nestlé became the first organization to adopt creating share value
approach
 Nestlé has focused its Creating Shared Value efforts and investments on
three areas – nutrition, water and rural development
 CSV builds on a strong base of performance in environmental sustainability
and compliance
 Creating Shared
Values
nutrition, water and rural
development

Environmental
sustainability
protect the future

Compliance
law, business principles and codes of conduct
Nutrition
 Fortified products
 Awareness to consumers through packaging
 Nutrition, health and wellness (NHW)
 Nutrition support programme
 NESTLÉ HEALTHY KIDS PROGRAMME
Water
Alliance for Water Stewardship
Nestlé Pakistan has partnered with World Wildlife Fund (WWF-Pakistan) to implement the
Alliance for Water Stewardship (AWS) standard at Nestlé’s Sheikhupura Factory.

Clean drinking water for communities

Nestlé Pakistan has established clean drinking water facilities. Located around theoperational
areas, these facilities provide clean drinking water to more than 60,000 people every day
Project WET
Nestlé Pakistan organised Project WET (Water Education for Teachers) training sessions for
partner educational institutions in 2016. Through exercises, they were taught how important
water is for the human body and for the planet
Environmental sustainability
Energy consumption per ton of production reduced by 8% in 2016 as
compared to 2015
Water consumption per ton of production reduced by 0.5% in 2016 as
compared to 2015
Renewable energy
Environmental initiatives in agri. Services
Reduction of waste at source:
Rural Development
Kisan club
Silage making
Training farms
Farmer help camps
Women agripreneurship
Drivers safety training programme
Education support programme
Community engagement
Public private partnerships