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BISTER.COM
TEAM MEMBERS:
AMMAR CHAUDHARY 15023031-015
WASEEM HAIDER 15023031-013
RUGHAINA KANWAL 15023031-001
BISTER.COM
PROBLEM STATEMENT SOLUTION
• One of the major problem faced by hostel • Providing a companion platform to for
owner is vacancy. Even if running at full hostel owners to cover-up their vacancy
capacity any hostel will have some vacancy faster and easier than traditional methods.
which needs to be filled. • Providing ease of access and choice to
• Another problem faced by the consumer customize their rooms as they require.
is that the don’t have a platform to easily
book and avail dorms of their choice.
EXECUTIVE SUMMARY
• A platform to unite hostilities to the hostel owners. Focused on providing best in class services
and customization of rooms as per needs.
• Our targeted customers are students and other persons in need of accommodation as well as
hostel owners.
• It is an Intuitive easy to use app based platform.
INDUSTRY ANALYSIS
• The word ‘hostel’ brings to mind dorm style, small and budget accommodation for people who
want to adjust themselves in a cheap stay.
• Hostels now-a-days include private rooms and all hotel-like amenities.
Hostel Marketplace: Benefits:
• Basic need for privacy, hostels have also started providing private rooms with attached
washroom facility, free Wi-Fi, food and beverages, daily cleaning facilities.
• Hostel facilities are most likely to be availed by the youth.
• Majority of youngsters book their hotels online, and this is the precise reason that hostels are
now digitally capable like any other plush hotel
INDUSTRY ANALYSIS
Mission statement:
“To unite hostilities to the hostel owners with ease of access and customization as per
needs.”
Products and services:
Following are the products and services of the business:
• An app based platform
• Room customization as per needs
• QnA forum
• Real estate advertisement
MARKET ANALYSIS
Buyer behavior:
• Hostel is now the second most expensive purchase in students lives.
• Students now seek out all of the increasingly available information about their decisions and
even try to negotiate for a better deal.
• This upsurge has been matched on hostels by administrations which now seek to meet every
student need in order to drive customer satisfaction scores.
MARKET ANALYSIS
Competitor analysis:
Threat of new entries:
• On the hostel industry the entry barriers are very low, making then the threat of new entries
being very high.
• low barriers to entry are the fact that it is required a small amount of investment to build the
infrastructures.
Bargain power of suppliers:
• There are a large number of suppliers, their bargaining power is very low. No single supplier
dominates the lodging market.
• As service providers, hostels should take into consideration the importance of good
employees.
MARKET ANALYSIS
Competitor analysis:
Bargain power of buyers:
Buyers’ bargain power is very high. Nowadays, with just a click, it is possible to be well informed
about prices and services provided by the accommodation companies.
Threat of substitutes:
• There is a high threat of substitute.
• The competitive intensity is very high.
• Right now we can see a big number of operating units offering services for both segments.
MARKET ANALYSIS
Startup costs:
The startup cost of the business plan is very low we will require minimum 1 million for the
startup which includes the:
• Data base cost.
• App development cost.
• Traveling costs.
MARKETING PLAN
Ambassador
Computer operator
Telephone operators
It manager
Data handlers
Industrial engineers
COMPANY STRUCTURE
SOURCES AND USES OF FUNDS
SUMMARY
Statistically from the industry analysis the lodging service industry is going online globally and
there is a grave opportunity in Pakistan as well.
Consumers wants ease of access.
Through market analysis the competition is high and there is a great chance of new substitutes.
Which can be covered if we provide or close to provide the facilities as follows:
• Intuitive app base platform for ease of access.
• Providing companion app for hostel owners.
• “Choice to customize”