BUSINESS PLAN

ENTREPRENEURSHIP
PRESENTED TO:
SIR KHALIL
Presented by:
 Zoha Saleem S16-1186
 Hassan Ashraf S16-1162
 Abdullah Haseeb Mirza S16-1211
Business Plan:

 Our Business plan is based on fast-food which is started with the investment of three
partners. And it is located at G one Market Johar town. The total investment which is
required for it is approximate 1 million
 300 square foot place require to establish this.
Our Vision:

Selling fast food in friendly environment. Which is 1st priority for customers
 Our Mission:

 Serving the pure food. Offering reasonably priced quality food, served quickly,
in attractive, clean surroundings.
Our Goals:
 Our main goal is to be one
of the most successful fast
food outlets in Lahore
 A growing business full of
opportunity.
Our Objective:
 To establish a presence as a successful local
fast food outlets and gain a market share in
Lahore fast food industry.
Key to success:
 Create a unique, innovative, entertaining menu.
 Sell the products that are of the highest quality.
 Provide 100% satisfaction to our customers.
 Encourage the two most important values
Brand & Image
 Company ownership:
 Private held company
 Stating with investment of three partners
 1 million required
 Each partner invest 3,33000 approximate
Total investment 10,00,000
Shop Ad (2,00,000) Rent
(30,000)
Machines 3,00,000
Equipments (PC AC 2,00,000
Software Dip Freezer )
Co Workers 2 x 15,000 30,000
Utility 40,000
Balance 2,00,000
Geographic view
Product and Services:
Breakfast:
1. Toast: wheat or white
2. sandwiches
3. Special burger
4. Fries (Cheese , Mayo )
5. Ham and cheese sub.
Drinks:
1. Soft drinks
2. Slush
Why G-1

 Because it’s the place that we caught our customer easily

 Its is very close to International School of Choueifat, Lahore
 And it is understood that the interest of eating fast food is more in teen agers
and we target them
Competitor
 Fri chicks
 local fast food restaurants
 Market Analysis:
 Market Trends.
 Market Needs.
 Market Growth.
 Strategy and Implementation summary.
 Market strategy.
 Promotion strategy.
 Pricing strategy.
 Strengths:
 Quick service restaurant (QSR).
 Economical price.
 Efficient friendly service..
 Successfully create awareness among people mind about their product.
Weakness:
 Strong competitor in area not much resources as others have rick factor.
 Start from scratch need aggressive marketing.
Opportunities:
 Only few competitor in markets at present can attract middle class and
upper too expanding into geographic markets.
 New brand can attract new and fresh customer..
 Threats:
 Inflection and load shedding crises.
 New companies.
 Sticks and other uncertainty.
 Government policies and taxes.
 Political and social ups and down..
THANK YOU