GERMANY

Introduction
• Germany consists of 16 federal states
• Population – 82 Million ( 2nd largest in Europe)
• Capital – Berlin
• Government: Federal parliamentary republic
• Germans are among Europe’s biggest beer drinker’s
• Germany ranks third among countries with the highest
recycling rate
• Germany is among the world’s largest car
manufacturers
• The brand of most taxi cabs in Germany is either
Mercedes-Benz or Audi
 Political
• Federal, Parliamentary & representative democratic republic

• Good alliance with France since 1990

• Member of the United Nations, NATO, the G8, the G20, the OECD,
the World Bank & the IMF

• Largest contributor to budget of European union

• Third largest to United Nations

 The Executives

President – Frank Chancellor – Angela

Walter Merkel
 Political

3 levels of Government:
 Federal: Bicameral with the Bundestag(Federal Assembly) & The
Bundesat(Federal Council) Both responsible for National Law, eg:
Taxatio
•
 States(Leander): Own Constitutions, Governments and Parliaments-
Running of own facilities, eg: Education & Hospital

 Local: Relatively large power, eg: Levy Business Tax

 Cultural
• Language – 95% people speak German,
Upper & Lower Sorbian, Romani, Danish

• Religion – 60% Christians, 36% No

religion, 4% Muslims

• Literature – Publishes 94000 books every

year and has 8800 libraries.

• Cuisine – Sausages, Breads, Beer

• The country has 6200 museums, 820

theaters and 130 professional orchestras
 OKTOBERFEST – World’s largest beer festival

• Started in 1810, 186th this year

• Though known as Oktoberfest,

starts in September

• Approx. 6 Million visitors every

year

• 8 Million liters of beer

consumed
 Economical

GDP (Purchasing Power Parity)

GDP (PPP) (In trillion dollars)
4.25
4.199
4.2

4.15
4.099
4.1

4.05
4.012
4

3.95

3.9
2015 2016 2017
GDP (PPP) (In trillion dollars)
 GDP Actual Growth Rate
GDP ACTUAL GROWTH RATE (IN PERCENTAGE)
GDP Actual Growth Rate (In Percentage)
3.00%

2.50%
2.50%
2.20%

2.00%

1.50%
1.50%

1.00%

0.50%

0.00%
2015 2016 2017
 Gross national saving (% of GDP)
GDP COMPOSITION BY SECTOR (2017 EST.)
80.00%

70.00%
68.60%
60.00%

50.00%

40.00%

30.00%
30.70%
20.00%

10.00%
0.70%
0.00%
Agriculture Industry Services
GDP composition by sector
GDP Composition by end use
GDP COMPOSITION BY END USE
Trade surplus, 7.60%

Investment in fixed capital

(substracting inventories),
19.90%

Hosehold Consumption,
53.10%

Government Consumption,
19.50%
 IMPORT AND EXPORT
Export ($1.434 trillion)
Commodities: motor vehicles, machinery, chemicals,
computer and electronic products, electrical equipment,
pharmaceuticals, metals, transport equipment,
foodstuffs, textiles, rubber and plastic products
Import ($1.135 trillion)
Commodities: machinery, data processing equipment,
vehicles, chemicals, oil and gas, metals, electric
equipment, pharmaceuticals, foodstuffs, agricultural
products

Export Partners US Import Partners

France Netherlands

China China
16%
24% 22%
29%
Netherlands France
15%
UK 11% Belgium
9%
9%
12% 11% Italy
12% Italy 9%
12% 9%
Poland
Austria, Poland,
Switzerland
 Other Information

• Unemployment Rate: 3.8% (2017 Est.)

• Population below poverty line : 16.7% (2015 Est.)
• Revenue: 1.665 trillion (2017 Est.)
• Budget Surplus: 1.3% of GDP
• Inflation rate: 1.6% (2019 Est.)
• Debt (External): $5.326 trillion
• Exchange Rate per US Dollar: 0.91 (22nd Sep’ 2019)
 Brand Failure - HEINZ
• Promotional campaign -
“Spread the word with Heinz”

• Allowed the QR Code domain name to lapse

• Porn website FunDorado picked this domain name

• Heinz QR code directed customers to the Porn

website
• Company apologized ,offered a personalized
ketchup bottle

• Porn company gave one year free subscription

 Brand Failure - HEINZ

• German’s pronounce “ v ” as “ f ”

• Ficks in German – an intimate act

performed behind closed doors

• After criticism, Vicks rebranded itself as

Wick

• Sound is as important as Spelling

 Tourism in Germany

The Rhine The Black Forest

The Berlin Wall

Museums of Berlin Oktoberfest

Frankfurt
THANK YOU
(DANKE)