FIBER TO CONSUMER

IDM PG (TEXTILE MANUFACTURING &

SOURCING)

Presented by

ABHISHEK GEETE
MFT I
 The House of Louis Philippe – The Upper
Crest
•The brand was started in India In 1989 with the
concept that the person, who wears it, is a man
of infallible taste preference and different class.

•It is a brand of Madura Fashion & Lifestyle, a

division of the Aditya Birla Group.

•It draws its name and inspiration from King

Louis Philippe of France, who, for his generosity
of spirit and his appreciation of the arts, was
known as the Citizen King.

•It has different sub brands:

Louis Philippe – Pursuit of
Excellence
LP –Passion drives Excellence
Luxure- In a Quest for
Excellence
Fibre to consumer

IDM – PG (TEXTILE MANUFACTURING & SOURCING)

PRESENTED BY
ABHISHEK GEETE
 Marketing Mix

• Apparel: Shirts, T shirts, Jackets, • In India and outside.

Suits, Sweaters, Trousers, Jeans • In-store and online presence.
and Shorts. • Exclusive and franchise stores.
• Footwear • Total 120 stores.
• Accessories: Ties & bow ties,
Belts, Wallets, and pocket
squares.
PRODUCT PLACE

PRICE PROMOTION

• Premium Pricing Strategy. • Mainly BTL Activity.

• Upper mid to high price range. • Promotion of electronic,
print, and social media.
• Celebrity Endorsements.
MERCHANDISING MIX
Louis Philippe Apparel Suits

Brand : Louis Philippe

Fit : Slim Fit
Pattern : Textured
Occasion : Formal
Color : Blue
Material : 64% Polyester and
34% Viscose, 2% spandex
Suit Front : Single Breasted - 2
button
Brand Fit : Slim Fit
Price Range: 8010-11999 INR
Size: 38,40,42
Louis Philippe Apparel Trousers

Brand : Louis Philippe

Subbrand : Louis Philippe Sport
Fit : Regular Fit
Pattern : Textured
Occasion : Leisure Sport
Color : Green
Material : 98% Cotton and 2%
Spandex
Trouser Front : Flat Front
Brand Fit : Regular Fit
Price Range: 2199-2999 INR
Size: 30, 32,34,36,38 inches
Louis Philippe Apparel Half-Sleeve Shirts

Brand : Louis Philippe

Subbrand : Louis Philippe Sport
Fit : Slim Fit
Pattern : Solid
Occasion : Leisure Sport
Color : White
Material : 100% Linen
Sleeves : Half Sleeves
Collar : Regular Collar
Brand Fit : Slim Fit
Price Range: 2399-2999 INR
Size: 30, 31,32 inches
Louis Philippe Apparel Trousers

Brand : Louis Philippe

Subbrand : Louis Philippe Sport
Fit : Slim Fit
Pattern : Solid
Occasion : Casual
Color : Brown
Material : 98% Cotton and 2%
Spandex
Trouser Front : Flat Front
Brand Fit : Slim Fit
Price Range: 2399-2999 INR
Size: 30, 32,34,36 inches
Louis Philippe Apparel Full Sleeve Shirts

Brand : Louis Philippe

Subbrand : Louis Philippe Sport
Fit : Slim Fit
Pattern : Check
Occasion : Leisure Sport
Color : Red
Material : 100% Cotton
Sleeves : Full Sleeves
Cuffs : Regular Cuff
Collar : Regular Collar
Brand Fit : Slim Fit
Price Range: 2199-2399 INR
Size: 30, 31,34 inches
Thank You..