Chapter 13

Designing and Delivering

Business Presentations

© 2009 Cengage Learning. All rights reserved. 1

 Preparing an Effective
Presentation
• Topic…

• Purpose…

• Identify…

1 © 2009 Cengage Learning. All rights reserved. 2

 Knowing Your Audience
Ask yourself these questions . . .
 Who…

 Why…

 How…

1 © 2009 Cengage Learning. All rights reserved. 3

 Organizing Your Presentation
Introduction

Body

Conclusion

Source: Dale Carnegie, 1888-1955

2 © 2009 Cengage Learning. All rights reserved. 4
 Writing the Introduction

An effective introduction . . .
• Captures audience’s attention
• Establishes rapport with audience
• Presents the purpose and previews major
points

2 © 2009 Cengage Learning. All rights reserved. 5

 Crafting an Effective Body
• Support

• Statistics

• Quotes

• Humor

• Anecdotes

• Visuals
2 © 2009 Cengage Learning. All rights reserved. 6
 Crafting an Effective Closing
• Make conclusion creative and
memorable
• Tie closing to introduction for unity
• Use transition words to clearly show
movement to closing
• Practice close to deliver smoothly
• Smile and accept audience’s applause

2 © 2009 Cengage Learning. All rights reserved. 7

The Advantages of Presentation Visuals
• Important points

• Increases retention

• Reduces time

• Achieves goals

• Group consensus

3 © 2009 Cengage Learning. All rights reserved. 8

 Types of Presentation Visuals
Multimedia

Still projection options

Board and flipchart

Hard copy

3 © 2009 Cengage Learning. All rights reserved. 9

 Using Effective Space Design
and Typography
• Text should…

• Graphics should…

• Page orientation should…

• Text alignment should….

• Capitalization and punctuation should…

3 © 2009 Cengage Learning. All rights reserved. 10

 Types of Delivery Methods
• Memorized—

• Manuscript or scripted—

• Impromptu—

• Extemporaneous—

4 © 2009 Cengage Learning. All rights reserved. 11

 Delivering as a Team
• Select a winning team
• Agree on purpose and schedule
• Plan seamless transitions and
build natural bridge between
sections
• Deliver and field
questions as a team

5 © 2009 Cengage Learning. All rights reserved. 12

Activity 4a, Slide 2

Using Videoconferencing Appropriately

• Attire
• Vocal Quality
• Body Language
• Cultural Awareness
• Practice

5 © 2009 Cengage Learning. All rights reserved. 13