MARKETING AND ETHICS :

WHAT ISLAMIC ETHICS HAVE

CONTRIBUTED & CHALLENGES AHEAD
(ETHICAL PREMISES AND GOVERMENT
POLICIES)
GROUP 5
 DINING NISSA HANIFAH (20180730016)
 INDAH NURFAJRIANA (20180730023)
 AULIA RAHMAWATI S (201807300)
 RIZKA ASRI SAKINAH R (20180730047)
 MALIKHIL KHUSNA (201807300)
ETHICAL PREMISES
Islamic ethics are based on three general premises:
 whatever serves the people serves God (Quran 49:13) and
several sayings attributed to the Prophet),
 the value of any act is derived from the accompanying
intention (sayings of the Prophet), and
 whether or not individual moral judgment is judged sound
must solely be measured by the capacity to benefit rather
than harm others (several sayings attributed to the
Prophet).
GOVERMENT POLICIES
PRODUCT
PRICE
POMOTION
COMPETITION
MONOPOLY
MARKET FUNCTION
CORPORATE DECISIONS
PRODUCT
Various types of products should be produced to satisfy the
needs of differing segments of the population.
Rivals should compete in introducing new and better quality
goods or services.
Goods should be made accessible to the public and
obstacles should not be created that make it difficult for
customers to obtain them.
the products must be beneficial to individuals and society
and should not encompass elements of prohibited products
(alcohol, pork, etc.).
PRICE

Islam sanctions prices that are determined

freely in the marketplace.

Under emergency conditions (e.g., food

crisis, price manipulation, etc.) and price
rocketing, the state is permitted to
intervene to place a temporary limit.
PROMOTION

The guidelines for promotion in Islam focus on

prohibition of deception, manipulation, and
cheating.
A seller must not sell an item to a buyer without
stating its defect.
Decoying in sales is prohibited
Advertisements should not claim something that is
unfounded and must be consistent with prevailing
moral standards.
COMPETITION

No harm or harmdoer.

Don’t make oaths in transactions.

Islamic ethics require that market actors

hould have fair access to market
information.
MONOPOLY

The commodity had to be sold

on the day it arrived
MARKET FUNCTION

the supply and demand mechanism is assumed to

function without intervention and manipulation by
either the state or powerful market actors.

Transactions must be carried out freely.

Marketplace is an arena of self-struggle where

marketers attempt to avoid financial temptation,
deception, and fraud (Al-Qurni 1987).
CORPORATE DECISION

The value of any decision is judged by its

contribution to society and individual
welfare

Decision makers within corporations have

to be evaluated based on their intentions
and the avoidance of harm to society,
rather than resulting financial gains.