Group Members

Umaima ashfaq
Zarrish rafi
Ariba faridi
Fayyaz shah
Sohaib ahmed
COMPANY AND BUSINESS
DESCRIPTION
• Online Naan ordering Application

• Collaborations with tandoor vendors

• Delivering Naan at your doorstep

 TARGET MARKET
• SEC A and SEC B

• Societies and houses having nearest

tandoor located further than 1 km

• University Canteens

• Offices
AREA OF OPERATIONS

• Defence

• 26th Street

• Askari 3
OFFICE LOCATION AND
LAYOUT
D-425, 4th floor, Marine Drive, Clifton block 2,
Karachi.
UNIQUE SELLING PROPOSITION
• Make people’s life easy
• Convenience factor

VISION STATEMENT

• To expand Naan Express at national level

MISSION STATEMENT

• To provide excellent service, effectively and efficiently

REASONS FOR STARTUP

• GAP

• Response generated

• Convenient and time saving

INDUSTRY ANALYSIS
• First to start such business

• Naan has high consumption rate due to which its

demand is everlasting

• Gap in digital advancement of local vendors

 OPERATIONAL PLAN

Service Time Morning:

10:00 am till
4:00 pm

Evening:
Vendors 7:00 pm
(3-Each Area) 1:00 am

Operational
Plan

• Vendors
There will be 3 vendors from each area which will be pre decided

• Service
Service will resume from 10 AM till 4 PM and will restart after 7 PM till 1 AM. Orders will be placed
to CRO who will direct the nearest rider and rider will deliver the order
ORGANIZATIONAL PLAN

• Partnership • Start up cost • Expansion in

Business • 20 % Shares Karachi initially
• 5 working • Expansion in
partners other cities of
Pakistan
Kind of Share/Stake
Future Plan
Organization Distribution
 Employee Detail

Board of Director Board of Director Board of Director Board of Director Board of Director
1 2 3 4 5

Technician CRO CRO Technician

Riders (4) Riders (4)

 Salary Detail

IT
CRO
Technician

Riders

S.No Designation Basic Pay

1 CRO 20,000
2 IT Technician 20,000
3 Riders 400 (Wage/Per Day)
FINANCIAL PLAN
• Amount of financing needed

The total amount of financing needed is around Rs 190000

• Total Budget

Total amount financed is Rs 400000

• Restrictions

• Procedures
MARKETING PLAN
• Objectives

The main objective of Naan Express will be to provide

excellent service to our consumers with an easy way.

• Analysis

People becoming more tech savvy and use every way to make
their lives more convenient and easier
Marketing Mediums

FLIERS SOCIAL
MEDIA

MM

4Ps WOM
 STRENGTHS WEAKNESSES

SWOT
ANALYSIS

OPPORTUNITIES THREATS
MEASURING PARAMETERS

Cash Control
We will determine
the inflow and
Quality Control
outflow of cash by 2E i.e. Effective and
recording the sales Efficient service
that has been done
throughout the day.
MEASURING PARAMETERS

Milestone
Sales Control
S = Sustainable
Sales will be updated
M = Measurable in application
A = Attainable database, by the end
of the shift rider will
R = Realistic
provide the amount
T = Timely to the CFO
EXIT STRATEGIES

• Selling the company to potential

buyers

• Acquihiring - means the company

will be acquired and employees will
be transferred
APPLICATION VIEW