Kaalp Consulting - DS Professors 10

Amit Dasgupta
www.kaalp.com
© Kaalp Consulting
Agenda
Introduction
Digital Economy &

Trends in Data Science
Our Data Science

Course Offerings
© Kaalp Consulting 2
What Do We Offer?
An outside-in perspective for sustainable growth and profitability:
 Catalysts for mindset change - in building organizational capability
 Actionable plans with active participation of
leadership teams
 Best Practices to address changing market
forces and customer needs
Coaching and Mentoring to:

 Enhance leadership capabilities
 Identify right leaders for the right jobs
 Foster a culture of innovation and learning
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4
Who We Are
Senior Professionals each with more than 25+ years of
experience with proven capabilities as CEOs and CXOs with
leading global corporations
As successful Corporate Leaders we have:

 Transformed businesses for sustainable & profitable growth
 Built, nurtured and mentored high performance teams
 Initiated and managed several change management programs
Business and Executive Coaches for:

Transformational Performance Improvements
Leadership Capability Building & Training
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Some Of Our Clients
Shell MRPL Aviation
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Digital Economy &
Trends in Data Science
Emergence of Industry 4.0
1st 2nd 3rd 4th

Mechanization Mass Production Computers & Cyber Digital
Water & Assembly Line Automation Systems
Steam Power Electricity Information Age Digital Age
1765 - 1870 1870 - 1970 1970 - 2005 > 2005
Digital Economy Redefining Businesses
Disruptive innovation is different – disruptors

reinvent the way business is done and it is not
the same as competition.
Rapid growth in
Transactions in Real Time
Businesses are inter networked
Mobile and
Cloud Computing
Data a strategic asset
BUSINESS IS GETTING MORE DATA-DRIVEN
90%
About 50 billion IoT
of all data in the connected devices
world created in the by 2020
last 2 years
79%
Companies that do not embrace
big data will lose their competitive
position and may even face
extinction
89%
Companies believe Organizations are
big data will increasingly using data
revolutionize to drive critical and
business operations automated decision
in the same way the IIBA and 82% making, at an
unprecedented scale.
Internet did. Accenture Report
We Are Living in a VUCA World
 V Volatility
 U Uncertainty
 C Complexity and
 A Ambiguity
To succeed in the VUCA world, it is critical to take informed decisions.
Data Science a Critical Need for Digital Economy
Data Science is Required To:

Grow
Drive Improve customer satisfaction &
innovation personalisation
Avoid risk of Disruption
Gain Better Insights Take quick informed decisions
Data, Information and Insights
Ability to draw conclusions from

information is Insight.
Trends, Patterns, Relationships
Organized and processed data in

a given context is Information.
Extracts meaning from Data
Data is raw, unorganized facts
What Is Data Science?
Data Science combines statistics & mathematics,

programming, and business knowledge to extract
meaningful insights from raw data
Software tools, algorithms & machine learning is & STATISTICS

used to get these insights.
Analysis of unstructured & structured large

volumes of data, which is readily available in digital
era – in any industry
Data science can extract hidden patterns to

support better decision making
Data Science, BI and Business Analytics
Data Science
A science to unify statistics, data analysis, machine learning and their related
methods in order to understand and analyse actual phenomena with data.
Collection, integration, analysis and

Business
Business Intelligencepresentation
Intelligence
is neededofto run the for
information business
Problem solving and better decision making
while
Business Analytics
Business is needed
Statistical analysis, to change
data mining the
and predictive
Analytics modelling to identify trends and get insights to

business.
Drive business change
How is Business Analytics Useful?
• In a globalized business environment, competition is fierce. Organisations need
to make informed decisions to maintain their competitive edge.
• Analytics can be used to get better insights for making informed decisions
 What happened?
 Why did it happen?
 What will happen?
 How can we make it happen
Types of Analytics
What happened?
Where?
What Period?
Why did this happen?

What went wrong?
Types of Analytics
Analysis to predict a
future event or trend
Recommends what
should be done
Stages in Data Science Projects
Collate data
Turn data into information
Information into insight
Insight into business decisions
Application of Analytics in Retail Sector
 Improving customer conversion rates
 Personalizing marketing campaign
 Avoiding customer churn
 Lowering customer acquisition costs.
Analytics Can Provide New Insights
 Recognizing high value customers
 Motives behind their purchase
 Buying patterns behaviours
 Best channels to market to them and when
Segmentation Using RFM Analysis
Recency (R) Time since last purchase
Frequency (F) Total number of purchases
Monetary Value (M) Total monetary value
Huge Job Opportunities in Data Science
Top recruiters – Amazon, Citi, HCL, Accenture, IBM, Goldman Sachs, KPMG
Our Data Science
Course Offerings
Data Science Course Design
 Designed by professionals with rich experience in DS
 Industry Relevant
 Facilitators have both industry and teaching experience
 Equip students for better jobs
Course Features
Online
1
Our Courses are all On-Line. Advantages are:
Self Paced – Students can learn at their own pace
Flexibility - Students can learn at their convenience

24 x 7
Affordable – Fees are a fraction of the cost of

instructor led courses
Course Features
Learn Anywhere
2
Course Features
Course Materials
3
Data sets for

practicing
Course Content
in PPT & PDF Practical
Examples
References
& Links
Course Features
Tests
4
End of Course tests to

measure students'
understanding
Course Features
Modular
5
Flexibility to mix and

match course offerings
Comprehensive
Beginners & Masters

Importance of Data
handling using MS SQL Reporting, Data Visualization &
Exploratory Data Analysis using
Microsoft Excel
Data analytics
using R Language
Tableau is a Business
Python is a general purpose Intelligence Tool used for
language for analytics data visualization.
© Kaalp Consulting
Experiential Learning
Hands-on training For better learning and confidence building
Assignments
Assignment based learning to improve: problem solving
skills, innovative thinking and collaborative working.
Case Studies
To understand how Data Science is applied in industries such
as Automotive, Retail, Pharma, Telecom and Banking
Experience Sharing
Practising Data Science professional share their thoughts and experience
Continue..
Highlights
Industry Scenario
Business Analytics - New Normal
Manufacturing
Right Fit Supply Chain
Performance & Productivity
Retention
Inventory Management
Employee Engagement
Space Optimization
Distribution Optimization
Process Improvement Demand Forecasting
Predictive Maintenance
Warranty and Spares
Demand Forecasting
Sales
Customer Segmentation
Campaign Effectiveness
Customer Churn
Sales Forecasting
Finance
Customer Segmentation Customer Segmentation

Campaign Effectiveness Information Campaign Effectiveness
Customer Churn Technology Customer Churn
Sales Forecasting Sales Forecasting
Key Learnings
SQL
Problem
Definition Excel Analytics
BI and BA
Data Extraction, Reports
Transformation &
Loading
Excel /
Statistical R or Tableau
Modelling
Python
Visualization
Adhoc Queries
Dashboards
Takeaways from the Course
 Good understanding of the core concepts of Analytics
 Ability to extract insights by using data from multiple

sources
 Knowledge of descriptive, diagnostic and predictive

analytics and statistical modeling tools
 Applicability of these Tools in problem solving and decision

making
In Whatever You Do – Make Informed Decisions
Insight is Power
Insight Matters
We will all experience this
in the near future
© Kaalp Consulting
Thank You!
Amit Dasgupta 98801 41456
amit.Dasgupta@kaalp.com
Usage of R & Python
It is very hard to pick one out

of these two amazingly flexible
data analytics languages.
Comparison R and Python
Parameter R Python
Uses Data analysis and statistics Deployment and production
Primary Users Scholars and R&D Programmers and developers
Easy to construct new models from
Flexibility Easy to use available library
scratch.
Task Easy to get primary results Good to deploy algorithm
Slow High Learning curve

Disadvantages Not as many libraries as R
Dependencies between library
 Graphs are made to talk. R  Easy to share data with colleagues
makes it beautiful  Mathematical computation
 Large catalog for data analysis  Deployment
Advantages  GitHub interface  Code Readability
 R Markdown  Speed
 Shiny  Function in Python
Big Data
Big Data
Is a field that extracts and analyses information from data
sets that are too large or complex to be dealt with by
traditional data-processing applications
Business Intelligence is needed to run the business
while
Business Analytics is needed to change the business.

Impact on Industry
Challenges that Businesses face
 Dealing with disruption and uncertainty
 Rapid rate of change
 Handling shorter response times and faster decisions
 Anticipating and delivering to ever changing customer expectations
 Acquiring new knowledge and skills
© Kaalp Consulting
44
Stages in Analytics
Data
Collate data Explanation &
Preparation
Initial Analysis
(Descriptive
Turn data into Analysis)
information Insights
(Diagnostic
Analytics)
What will happen
Turn information (Predictive
into insights Analytics)
Conclusion/
Techniques/
Packages etc.
Insight into
business decisions
Why Should MBA Students Study Data Science?
McKinsey and Company:
Customer Experience
 Future managers should have the know-how
of analysing data to make effective decisions Quality of Decisions
 USA alone facing a shortage of 1.5 million Agility
data analysts
High  Data
Harvard Business Review: Scientists/
PhDs
 MBAs
Technical Ability
 Businesses are collecting huge amounts in DA
of data. To turn this information into

competitive advantage, they’ll need new
skills and new management styles  Most
Low MBAs
Low Business Acumen High
Case Studies
Automotive Retail
Takeaways from this Course
 How to organize and manipulate data using SQL
 Write Database Queries
 Creating adhoc queries/reporting & OLAP – Excel & Tableau BI Tools
 Analytics with R and Python
 Machine Learning with R and Python
 Applicability of these Tools in problem solving and decision making
Key Elements of our Data Science Courses
Identifying various data sources

Involves cleaning the
– social media, online Data Data
data and reshaping it
repositories, to be used for Acquisition Preparation
into a usable form
informed business decisions.
OLAP, charts or graphs to

visualize large amounts OLAP &
of complex data is easier Visualizing
to understand
Mathematical and
statistical algorithms to
Core activity to run generate new information,
Statistical Advanced recognize patterns, and
programs like R, to analyze
Modelling Analytics predict outcomes and their
and derive meaningful
respective probabilities.
business insights
AI and Machine Learning

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Amit Dasgupta

Digital Economy &

Our Data Science

Coaching and Mentoring to:

As successful Corporate Leaders we have:

Business and Executive Coaches for:

Shell MRPL Aviation

1st 2nd 3rd 4th

1765 - 1870 1870 - 1970 1970 - 2005 > 2005

Disruptive innovation is different – disruptors

To succeed in the VUCA world, it is critical to take informed decisions.

Data Science is Required To:

Avoid risk of Disruption

Gain Better Insights Take quick informed decisions

Ability to draw conclusions from

Organized and processed data in

Data is raw, unorganized facts

Data Science combines statistics & mathematics,

Software tools, algorithms & machine learning is & STATISTICS

Analysis of unstructured & structured large

Data science can extract hidden patterns to

Collection, integration, analysis and

Analytics modelling to identify trends and get insights to

Why did this happen?

Turn data into information

Information into insight

Insight into business decisions

 Improving customer conversion rates

 Personalizing marketing campaign

 Avoiding customer churn

 Lowering customer acquisition costs.

 Recognizing high value customers

 Motives behind their purchase

 Buying patterns behaviours

 Best channels to market to them and when

Recency (R) Time since last purchase

Frequency (F) Total number of purchases

Monetary Value (M) Total monetary value

 Designed by professionals with rich experience in DS

 Facilitators have both industry and teaching experience

 Equip students for better jobs

Our Courses are all On-Line. Advantages are:

Self Paced – Students can learn at their own pace

Flexibility - Students can learn at their convenience

Affordable – Fees are a fraction of the cost of

Data sets for

End of Course tests to

Flexibility to mix and

Beginners & Masters

Customer Segmentation Customer Segmentation

 Good understanding of the core concepts of Analytics

 Ability to extract insights by using data from multiple

 Knowledge of descriptive, diagnostic and predictive

 Applicability of these Tools in problem solving and decision

Amit Dasgupta 98801 41456

It is very hard to pick one out

Slow High Learning curve

Business Intelligence is needed to run the business

Business Analytics is needed to change the business.

Challenges that Businesses face

 Dealing with disruption and uncertainty

 Rapid rate of change

 Handling shorter response times and faster decisions