PROJECT TITLE:- RED MAPLE

(BUSINESS PLAN)
Ammar Yasir (F16-1310)
Qurat-ul-ain (F16-1245)
Muhammad Saad Tariq (F16-1036)
Robinson Javed (F16-1006)
Kashif Sohail (F16-1310)
Business Description
Management Structure
Industry and Market Analysis
Entrepreneurial Marketing
Financial plan
TOPIC:- WHAT IS RED MAPLE?
RED MAPLE
VISION:-
Our vision is to be the number one plants selling company in
Pakistan, by 2025.
MISSION:-
Our mission is to increase our sales by 20% in the next year.
GOALS:-
We have a plane to start selling hybrid seeds within 1 year.
We want to raise our capital by 10% within 6 months.
 Form of Business
 Trends
 Management Structure
Designation Names JOB DESCRIPTION
Providing directions to the business.
CEO Ammar yasir Major investment and strategic decisions.
Managing overall operations.
To direct the advertising activities and supervise
Advertising as well. Work with other team members to
manager
Kashif Sohal establish project goals, and monitor, evaluate the
project’s status
Preparing accounts.
Monitoring all financial transactions.
Finance manager Robinson Javed Pointing out all elements that are causing too
much cost.
To do all the actions that can increase our sales of
Sales promotion
manager
Muhammmad saad the product. To develop a favorable customer
experience with the product.
To manage all the advertisement related to a
Social media product and services on different social media
marketing & Qurat-ul-ain platforms.& To develop the overall layout and
Graphic Designer design for the project, service and product.
 PRODUCT PRICE
We are Providing We are providing
Product Plants and them plants with
Seeds reasonable Price.

PLACE PROMOTION
We are providing We advertise our
services which include product through
advices and consultancy Facebook and Twitter
on landscaping. accounts
TOPIC:- INDUSTRY & MARKET ANALYSIS
 Porter’s Five Forces Model:-

FORCES LOW MEDIUM HIGH

Threat of new entrants 

Threat of Substitute 

Bargaining power of customer 

Bargaining Power of Supplier 

Competitive rivalry 
• SWOT ANALYSIS:-
Strength
Weakness
Opportunity
Threats
Know Your Customers
Target segments
Products
 Bird of paradise
 Cassias
 Blue vine
Competitive analysis
TOPIC:- PROMOTIONAL STRATEGY
Unique Value Proposition (UVP) , Differentiation &
Positioning.
PLACING/DISTRIBUTION STRATEGY:-

Nurseries Red Customers

Maple
Business Name: Red Maple

Business Logo

Business Motto Seeds of Love

TOPIC :-
FINANCIAL PLAN
 Operating Cost and Expenses:-
Sr. Per Month Cost Annual Cost
Description
No (Rs.) (Rs.)
1. Internet charges 3000 36000

2. Plants and seeds 40000 480000

3 Delivery expenses
14000 168000

4. Other expenses 10000 120000

67000 804000
 Startup Financing:-
Sr. No Description Amount (Rs.)

1. Total capital expenses ( bike, 75000)( equipment )(100,000) 175000

1 month operating expense

2. 67000

Total Startup Financing 242000

 • Income Statement:-
Projected Income Statement for 5 Years
Description Year 1 Year 2 Year 3 Year4 Year5
(Rs.) (Rs.) (Rs.) (Rs.) (Rs.)
Revenue 1200000 1440000 1728000 2073600 2488320

Less: Operating Cost and Expenses

Operating Expenses 804000 933600 1089120 1275744 1499688

Depreciation Expenses 35000 35000 35000 35000 35000

Total Expenses 839000 968600 1124120 1310744 1534688

Operating Income/Loss 361000 471400 603880 762856 953632

Less Tax (%) 0 0 0 0 0

Net Income After Tax 361000 471400 603880 762856 953632
TOPIC:- FINANCIAL PLAN
• Balance Sheet:-

Amount Amount
Assets Liabilities & Equity
(Rs.) (Rs.)

Tools and equipment 100000 liability 0

Bike 75000 equity 175000

Total Assets 175000 Total Liabilities & Equity 175000

• Balance Sheet

Amount Amount
Assets Liabilities & Equity
(Rs.) (Rs.)
Tools and equipment 100000 liability 0

Bike 75000 equity 175000

Total Assets 175000 Total Liabilities & Equity 175000

 • Ratio Analysis:-
Sr.
No Description Year 1 Year 2 Year 3 Year 4 Year 5
.
1
Net Profit 361000 471400 603880 762856 953632

2
Return on Investment 43% 48.6% 53.7% 58% 62%

3
Return on Sale 30% 32.7% 35% 36.8% 38.3%
•
 Revenue Generation
Revenue = Price of Product * No. of Units Sold
 Break Even Analysis

Break Even = 839000 = 1678 plants/year

500
 Capital Budgeting Technique

Payback Period = 8 months.