I-Tech Network

(pvt) LTD.
 Group Members

• Dua Fatima (BBA171037)

• Rameez Mukhtar Qureshi (BBA171025)
 Contents
• Overview
• Promotion Means
• Market analysis
• Data analysis
• SWOT analysis
• Competitive advantage
 Overview
• I-Tech Network is an online commission based
company, which provides its customer an
opportunity to invest in different projects and earn
profit accordingly.
• Provides a platform to sell your talent.
• Provides different software services.
 How can we promote?

• Social Media
• Google Adwords
• SEO
• Backlinkings
 Our promotion methods
• Created website for the company
• Promoted on Social Media > Facebook > Page,
Group, ad campaign
• SEO
 Market Analysis

CUSTOMERS
Students/Teens Office Workers House wifes others

6% Gender analysis
7%

25%

62%

Male Female
 Why Facebook
(Percentage of internet users of each site)
 Why Facebook

• From above market analysis we concluded

a. ITN Customer’s average age = 16 to25 ( teenagers /
students)
b. Average face book users of this age group = 88%
Facebook Page
Facebook Page
Facebook Group Post
result
 • Likes = 193
• Comments= 27
• Approximately 100
users visited the site
• Sign ups= 89
 Facebook ad
campaign results
 Facebook Target Audience while ad campaign
Sessions
Google Analytics data from
facebook ad campaign
 Data Analysis of one campaign

• Total visitors on site = 13535

• New users = 13424
• Bounce rate = 49%
• Total sign ups = 692
• Average amount invested by customers = 100,000
SEO
SEO
 SWOT Analysis

Weakness
Strengths
• Major Dependence on
• Cost Advantage international banks
• Breadth of service
offerings
• Risk factors
• 24/7 availability

Opportunities Threats

• Currency fluctuation
• Market trends
• Changes in customer
• A large number of needs
fresh graduates
 Competitive advantage

Direct Good
approach to customer
customers relationship
THANKYOU