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What is Uber ?

 To passengers, Uber is essentially synonymous with taxis, and to drivers, it’s basically a
referral service. The Android, iOS and Windows Phone app connects riders with drivers
using their phone’s GPS capabilities, letting both parties know one another’s location and
removing the question of when the ride will actually arrive.
Company Background

 Founded In 2009
 Founders :Garret Camp and Travis Kalanick
 Based On San Francisco
 Started Growth in 2010

 Usability and user experience (UX) are not the same thing: the usability of a product is a
crucial part that shapes its UX, and hence falls under the umbrella of UX. While many
might think that usability is solely about the “ease of use” of a product, it actually involves
a great deal more than that. So, let’s find out more about usability here and be absolutely
certain about the nature of this fundamental building block of our craft!
Designing the User Interface
Component Usability

Usability Components are:

 Learnability
 Memorability
 Effectiveness
 Efficiency
 Satisfaction

 How easy is it for users to accomplish basic tasks the first time they encounter the design?
 Its is very basic and easy to use the app.
 The user just have to look the option which is present on the screen.
Memorability When users return to the design after a period on not using it, how easily can they

1.Once you open the app the app will guide you.

2.The user need not search and use every function

3.It is simple and easy to use.

4.If the user has used the app once or twice he will understand everything.

 Effectiveness is about whether users can complete their goals with a high degree of
accuracy. Much of the effectiveness of a product comes from the support provided to
users when they work with the product
 For example how easily can a user book a cab for a family of 6 people.
 Once users have learned the design, how quickly can they perform tasks?
 After a certain number of use the app is so easy to use that any one can book a cab in

 How pleasant is it to use the design?

 Share your trip
 When you get the Uber app, you can make sure
your friends and family always know where you are
with the Share Your Trip function.
 How many errors do users make, how severe are these errors, and how easily can they
recover from the errors?
Thank You

 Ankur Malik “2016SCE198”

 Rahul Agnesh “2016CSE161”
 Balvanth Verma “2016CSE163”
 Raj S “2016CSE192’
 Jagadish Kumar “2016CSE149”