E-Business Strategic Plan

99 Speedmart
Dc182 / OJMT6013 / E-
Business
Mohd Hanif bin Mohd Shukri 824846

M o h a m a d R a fi b i n H a m z a h 825007
Amirrudin bin Mahzan 824596

Fe br ua ry 2 0 1 9
 Presentation Agenda
Introducti
on Recommendat
Company bRIEF
Industry ions
Analysis Applying the Method
Customer
Analysis
Competitive
The Strategic
Analysis Conclusion
Plan
How it works
I N T
About The
R O Company
Lee Thiam Wah
Founded by .

D U The Mini Market with Mom & Pop’s concept

C T I
With more than 1000 stores & 6 distribution
centers nationwide, over 3500 variety of items.

The logo represents the shopping environment in 99,

O N with trolley and doing our best to achieve 99 marks.

I N T
The Mission
R O The goal is to fulfill customer's needs by
supplying various types of daily use

D U products with reasonable price.

C T I & The Vision

… to provide customers an ideal shopping

O N
experience that incorporates with the elements of
time and money saving.
 The
01 Deliverables
02 03
To analyze 99 Utilizing the TOWS To recommend the key
Speedmart internal and matrix to evaluate the actions/solutions to
external environment findings established in be implemented to
identifying its strengths, SWOT analysis – to strengthen further 99
weakness, threats and develop strategic Speedmart’s position as
opportunities via the marketing solutions to the mini market’s leader
SWOT analysis tool. add-value further to 99 in Malaysia.
Speedmart organization.
A n a There are 4
L y s Main Areas
of Analysis
i s 01. The Customer
Analysis
02. The Industry
Analysis
03. The Competitive
Analysis
04. The Sales
Revenue
A n a
L y s 01. The Customer
Analysis
i s Residential area.
All about making it easy for the consumers.
‘Near ‘n’ Save’.
A n a 02. The Industry
L y s Analysis
For FMCG companies, they’ll need to stay ahead
of the pace by understanding how consumer
demand will change and what solutions will help.

i s Retail concepts are among the most referenced,

especially small, physical store formats and the
growing e-commerce environment.

The global retail growth strategies survey found that

46% of consumers view shopping as a chore; and it’s no
wonder, with consumers coping with busy lifestyles,
commuting times and smaller living spaces.
A n a
L y s 03. The Competitive
Analysis
i s Direct Competitors - Mymydin/ Econsave/
KK Supermart

Indirect Competitors - 7Eleven/

Hypermarkets (Giants/ Mydin/ Aeon/ etc)
A n a
L y s 04. The Sales
Revenue
i s RM 1 billion in 2011, RM 2 billion in 2014
and reached RM 3 billion in 2016. To rise to
RM 3.5 billion in 2017 with the expansion
of the store network

This makes 99 Speedmart an important

chain for FMCG sales in Malaysia.
s T R
01. focus Eff orts
A T Focus the efforts on the best regions, area
districts or stores to capture evolving

E G Y distribution opportunities.

02. Invest for The

Future
Invest in the future by building long-term
relationship with retailers and investing early in
online activity.
s T R 03. Deploy The
DeployForce
the sales force at stores where there is a
Sales
A T huge growth potential in faultless execution.

04. Business
E G Y Intelligence
Invest in analytics to get out the routine at store
level. You will get your ROI through cost
reduction & improved sales.

05. Innovation
True innovations are not a common theme these
days but evolving shopper habits require
evolving products.
 The strategic
01 02 Plan
03 04
To maintain the To set up the To embedded the To create online
existing physical “Virtual Shop” at the proposed Apps store affiliate with
retail outlet. chosen strategic together with the Lazada / Shopee
location. “Loyalty Program”

- The idea to sync

with the proposed
new shopping apps
& delivery services
 The strategic
02 Plan
To set up the
“Virtual Shop” at the
chosen strategic
location.

- The idea to sync

with the proposed
new shopping apps
& delivery services
The strategic
Plan
The strategic
Plan
 ENTERPRISE
RESOURCE PLANNING
 CUSTOMER
RELATIONSHIP
MANAGMENT
Big Data
 MARKETING
AUTOMATION
The Social Media
Marketing
 The Budgeting
• CRM software - USD100 per month
• Cloud base ERP software – USD25,000
• Market Automation Software – USD1,000 per month
• Business Intelligence software – USD3,000 per year
• Waze Ads – RM60 per month per location
• Social media ads – RM100,000
• eGroceries Apps Development – RM150,000
• eLoyalty program Development – RM50,000
• Logistics & warehouse – RM300,000
• Staff Acquisition/training – RM100,000
EVALUATION & CONTROL
PERFORMANCE
Increase revenue by hitting RM5 billion in revenue.

ROI Measure ROI to whether the marketing effort are bringing new
customer/sales.

CUSTOMER Monitor ratings and feedbacks from social media and apps so that
FEEDBACK action can be taken immediately.

CRM
Performance can be measured through CRM operational metric.

BUDGETING Review monthly expenses by comparing the plan and actual

expenditure.
YOU HAVE REACHED
THE END OF THE
Presentation
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