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Environment
Session 3
By Tariq Raheem
Analyzing the Marketing
Environment
Topic Outline
Suppliers
• Provide the resources to produce goods
and services
• Treated as partners to provide customer
value
Physical
Resellers distribution
firms
Marketing
Financial
services
intermediaries
agencies
Copyright © 2010 Pearson Education, Inc.
Chapter 3- slide 8
Publishing as Prentice Hall
The Company’s
Microenvironment
Competitors
• Changes in income
• Value marketing involves ways to offer
financially cautious buyers greater
value—the right combination of quality
and service at a fair price