COMPARISON BETWEEN MARKETING

CODES BASED ON INTERACTION WITH

HEALTH CARE PROFESSIONALS (HCPs)

Malobika (QA-03)
Sharon (QA-06)
Marina (QA-12)
Dhananjay (IP-08)
Shivani (PT-01)
1. Promotional materials/ Brand SUMMARY
2. Gifts, Entertainment and
Reminders Recreational events

● Minimal value and quantity ● No company should provide gifts

& entertainment for personal
● Not be Misleading benefit.

● Printed promotional materials ● EFPIA does not lay stringent

should include basic information rules on entertainment and
on product. recreational activities.

● Reminder Ads- Product name & (Companies offering

indication entertainment should avoid
extravagant and renowned
● UCPMP has no reference to brand
venues.)
reminders
 SUMMARY (Cont 1)
3. Samples
● Free Samples may be supplied to
HCP but not as inducement.
● Adequate systems of control and
accountability
● EFPIA- Each HCP should receive
NMT 4 samples/year.
● Opioid samples can be given on a
written and signed request from
the HCP.
4. Medical Education
• To ensure that it’s a genuine
educational program.
• Travel facility should not be
provided to the HCP as a
delegate.
• Medical utility items can be
provided on occasional basis
(OPPI & PhRMA)
• Medical utility items should not
be product branded (as per OPPI
code). No such rule is mentioned
 SUMMARY (Cont
6. Hospitality
5. Sponsorship 2)
• HCP shall not accept any
• Member countries or hospitality for self and their
Pharmaceutical companies may family members under any
sponsor speaker programs for pretext - UCPMP & OPPI (IFPMA).
the HCPs to educate and update
• There is no clarity on hospitality
them.
under PhRMA code
● UCPMP prohibits sponsorship of
• EFPIA-Hospitality for events
hospitality and travel of HCPs for
shall be limited to travel, meals
attending conferences and
and accommodation .
workshops.
• Hospitality may only be extended
to persons who qualify as
 SUMMARY (Cont
3) 8. Medical Representatives
7. Claims
• Adequately trained
• Shortcoming of drug should not
be hidden • Responsible & Ethical

• Promotional claims should • MRs have enough knowledge of

reflect available evidence by general science and product-
clinical experience. specific information

• Sample Records

• UCPMP code does not lay any

strict guidelines related to the
training of MRs.