Presentation on

Sales Development and

Merchandising credits: https://academiapapers.net/
Introduction
• This presentation will illustrate the
components of product then the
assessment of advertising media
that could be used for sales
development situations. The
evaluation of use of external
merchandising customer volumes
will also be addressed. Assessment
of the influence of design and
layout on customer spending along
with the review and evaluation of
the effectiveness of the internal
merchandising materials will be
addressed. Entrance of Hilton Hotel

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Key Components of the product

• Accommodation: on the context of Hotel
industry it is important that the major focus is
given on the key components of the product that
not only helps to generate a higher output but
also ensures a core reflection for the operations.
• Amenities: different types of amenities are also
part of the hotel product that adds value to the
services of the consumers.
• Attraction: the product that is developed needs
to be attractive on the eye of the
consumers(Law, 2011).
• Activities and facilityes: to be able to determine
and derive the key implication different activities
will be taken under consideration for the product
development and several facilities that are
included in it (Monden, 2013).
 2.2 an assessment of the advertising
media that could be used for sales
development situation
• Adverting media
• Channel through which the advertising message can be conveyed to target
customers
• Social media
• the use of social media such as YouTube, Facebook and Twitter to promote
the brand of Hilton Hotel
• Attract maximum customers across the world
• Create effectiveness awareness regarding the products and services of the
Hilton Hotel
• Television
• The use of TV media to launch the new product by Hilton Hotel
• Increases the sales volume and profitability
• Target all kind of people such as old, young, lower class, upper class and
so on
• Promote new and existing products of the Hilton Hotel
• Newspaper
• The use of newspaper to promote the brand of Hilton hotel in the UK
• Target all type of customers to ensure better revenue
Advertisement that can be used
for Hilton Hotel
• Major approaches to advertisement that can
be included Is addressed below:
• Print Media: this is one of the cheapest
approach in the advertisement context but in
terms of feel, look and understand it fails in
several areas. However, this can be carried
out in an effective manner so that a practical
response can be recorded from people from
every stage (Hitz, Murphy and Sigala,
2006).
• Broadcast Media: with the approach of
getting a practical set up this can be
considered and utilized for the necessary
attributes and taking this under
consideration this can help to share the
experience in a lot more sensible manner
(Law, 2011).
 Evaluation of the use of external
merchandising to maximize
customer volumes of Hilton Hotel
• The approach of promoting the business
outside the territory known as merchandising.
These can carry a bigger value in several
areas of business including the hotel
business. The approaches are addressed
below:
• Different types of displays such as billboards,
furniture and posters and displays can be
considered one of the used approaches for the
organization (Goldsmith and Tsiotsou, 2012).
• Through these medium highlighting the rooms
and services and different products that can
attract the consumers out of curiosity (Harris,
2007).

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Assessment of the influence of the design and
layout on customer spending of Hilton Hotel

• Design and Layout can be taken with two

different approaches and these are
addressed below:
• External appearance: from the external
side of evaluation the consideration of the
building design layout of it, decoration and
ambience can be considered as one of the
important factors that can contribute in the
process of gaining the insight for the
operations (Plunkett, 2009).
Cont’d.

Internal Appearances: with the

best possible services and
implications along with the
consideration for the quality can
be taken under consideration for
the further set of customer
standing and these attracts more
consumers towards in the long
run (Phillips, 2008).
Review and Evaluation of the effectiveness
of internal merchandising materials
• Internal merchandising is considered as most
effective aspect of the operation and these
include the internal development of the
merchandising material that not only focuses on
the internal layout but also different approaches
that promote the business. Such as printed
tissue, cash jackets and many more (Ogunleye,
2014).
• These also contribute through higher retention of
the consumers, the messages can be targeted
with more specified audience and output for the
operation (Monden, 2013). These can help to
maximize the values of the organization in a long
processed approach that are crafted with
innovation and creativity promoting the brand.
Different promotional activities
according to different scenarios
• Different types of promotional activities that are
associated with the operation are addressed
below:
• Advertising: within the media this is an important
aspect that can be utilized and applied for the
most convenient form of operation that not only
illustrated to have the understanding about the
product but also better visualization of it (Hitz,
Murphy and Sigala, 2006).
• Sales promotion: this one is better focusing on
the basic platforms and implication these can be
carried out in an effective manner.
• Personal Selling: With this under consideration
personal selling can help to maximize the sales
as it outreaches the consumers in the long run
(Law, 2011).
Key principles that should be
included in a sales training program
• There are several principles that are required to be
addressed in the training program and these are given
below:
• Individuality: developing and caring ones individuality not
only allows to determine the best possible positioning for
the brand but also embraces a better support for the factors
that keep several aspects aside from other brands.
Therefore, these need to be kept in mind for the further
possible time and implication (Goldsmith and Tsiotsou,
2012).
• Specificity: it is also an important quality that not only
addresses the precise aspect for the product and these
help to generate a clear perception regarding the product
for the consumers.
• Practicality: while developing and carrying out the services
these need to be practical so that the consumers can gain
the better response and implication from it (Harris, 2007).
Conclusion

• This presentation highlighted several

aspects including the sales development
on the context of the Hilton Hotel but also
different other frameworks including the
merchandising and other aspects of the
operations. Finally the reflective
assessment and implication for the further
evaluation of the strategies can also be
addressed which has been reflected in the
presentation.
References
• Croft, C. (2004). Concrete architecture. Salt Lake City: Gibbs Smith.
• Five Star Service, One Star Budget. (2006). Pearson Education UK.
• Gatti, M., Grazia Mereu, M., Tagliaferro, C. and Brugia, M. (2001). Changing occupational profiles in
the hotel industry. Luxembourg: Office for Official Publications of the European Communities.
• Goldsmith, R. and Tsiotsou, R. (2012). Strategic Marketing in Tourism Services. Bingley: Emerald.
• Harris, P. (2007). Accounting and financial management. Amsterdam: Elsevier Butterworth-
Heinemann.
• Hitz, M., Murphy, J. and Sigala, M. (2006). Information and communication technologies in tourism
2006. Wien: Springer.
• Law, R. (2011). Information and communication technologies in tourism 2011. Wien: Springer.
• Monden, Y. (2013). Management of service businesses in Japan. Singapore: World Scientific.
• Ogunleye, F. (2014). African film. Newcastle upon Tyne: Cambridge Scholars Publ.
• Phillips, J. (2008). Measurement in action. San Francisco, Calif.: Jossey-Bass.
• Plunkett, J. (2009). Plunkett's airline, hotel & travel industry almanac. Houston, Tex.: Plunkett
Research Ltd.
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