Proposed eWallet Solutions for

Auntie Anne’s Malaysia

19th March 2017

STRICTLY CONFIDENTIAL
Section 1:
Intoduction to
Fullrich Malaysia & Tapay
 Fullrich Malaysia aims to realize the full benefit of technology in everyday life

FULLRICH MALAYSIA SDN BHD

A financial technology solutions provider established to

empowered consumers and businesses, and contribute to
Malaysia’s digital economy agencda.

Fullrich provides payment solutions with various solutions,

including:

• Internet payment system

• Aggregated payment system
• Smart city system
• Value-‐added and anti-‐money laundering system
• Risk control provisions verification system
• Special Report
• Marketing Platform

STRICTLY CONFIDENTIAL
Private & Confidential – Not for Distribution or Reproduction
 Fullrich Malaysia is Supported by Strong Partners with a Single Shared Objective:
“Make Fullrich the Dominant Cashless Solution Provider in Malaysia.”

FULLRICH BEIJING
Technology specialist
and provider

Sponsor bank

DEALER NETWORK
Go-to-Market Ground Smart city model
Troopers and enabler

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5
Fullrich’s Xiang Fu Bao Aggregates ALL Top Chinese Payment Solutions Within A
Single eWallet App

The development and advancement of mobile

payments provides merchants with convenient
aggregate platforms that accept (and process) a variety
of payment methods such as:
Bank / debit
cards
1. AliPay payment code
2. WeChatPay payment code
3. Bank / debit cards
4. Cash, coupons, micro red packets
5. Credit cards

Our solution also provides daily cash reports (to give

merchants an overview of their business), which
eradicates manual bookkeeping (and therefore reduces
errors in reporting) and saves time.
Coupons and
red packets

STRICTLY CONFIDENTIAL
 Through This Unique Relationship, Fullrich Offers A New Model That Nobody In The
Industry Has Implemented Before; In Turn Offering Tremendous Value To Customers

MEET OUR 5 S’S

Speed Scale Security Simplicity Sophistication

• To market: via
partnership with Affin
Bank (rolling out to its
existing merchants)
and Cyberview (rolling
out in Cyberjaya)
• To set up: merchants
onboarded in 48 hours;
users onboarded
immediately
• To grow: via partner
and dealer network,
Fullrich reaches across
Malaysia and the
region.
• For merchants: dealer • Bank-grade:
network allows Fullrich
to reach merchants
across industries and
locations quicker and
more cost-effectively,
thereby allowing
Fullrich to scale faster. • International
• For users: size &
growth rate of
marketplace and
number of merchants
accepting Fullrich
solution (whether as
Fullrich app or white-
labeled) means
consumers are able to
use our solution across
daily life.
• QR Code: a method of • The Forefront: Fullrich
partnership with Affin identification &
Bank means all Fullrich transmitting of data that
processes must pass has been in place
Bank Negara Malaysia globally (and in
requirements. Malaysia) for years, QR
codes are simple to roll
out and use.
standard: Adherence
to all required / • Experience: Fullrich
voluntary standards Malaysia is committed
within the industry e.g. to ensuring a smooth,
PCI DSS. seamless and simple
experience for
merchants, users, and
dealers – from signing
up, to daily usage, to
transfer of funds, to
issues management.
Malaysia will continue
to introduce the latest
international
technologies such as
retina-scanning
features (for enhanced
security).
Advancements to
Fullrich’s solutions will
be rolled out only upon
approval from Bank
Negara Malaysia, and
only with the support of
relevant partners.

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 We Truly Believe We Have the Right Components in Place to Position Fullrich
Malaysia as a Leading Payment Provider By 2020

2020: Market Leader

• Control complete payment
ecosystem through active
partnerships and affiliations
• Aggressive monitoring of GTM
implementation
2018– 2019: Growth • Implementation of IPO silk-road
• Capture competitive technology strategy
space through partnerships • Implementation of regional
• Aggressive monitoring of GTM expansion programme
implementation
• Active investment strategy
• Aggressive A&P
2017: Inception
• Establish best in class technology
• Position attractive GTM strategy
• Aggressive A&P

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 How We’re Getting There
International Standard, Bank-Grade Security Wide-range of Offerings Value-Added Solutions
Something for Every Industry /
Merchant / Consumer

Security
PCI DSS
certification

Illegal
businesses Blacklist database
blacklisted

Fraudulent
Anti-fraud transactions
system blacklisted

• Coupons and cash-back systems,

Daily
Transaction in addition to loyalty points and
transaction
monitoring points for referrals
monitoring
• RFID bracelet / wearable tech
Identify integration
money • Data analytics: trend analysis and
System monitor laundering predictive analysis
transactions • Geo-targeting for flash deals /
to prevent targeted promotions
risks • Storage of all loyalty cards across
programs within app

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 Together With Strong And Effective Local Partners, Fullrich Can Provide Best In
Market Offerings To Its Customers

Lower cost of No limits: our products Merchants receive Seamless We provide merchants
processing can be used by bank-grade integration with with the ability to
payments customers of any bank, security, and the legacy Point of significantly automate
on any device, across peace of mind Sale (POS) processes through
any telco provider. from Affin Bank, solutions and ECR added device-agnostic
which is devices. This enhanced
responsible for reduces errors, technologies such as
settlement. report duplication, kiosk and mobile
and transaction solutions.
settlement costs.

STRICTLY CONFIDENTIAL
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 Section 2:
How It Works
Proposed eWallet Solutions for Auntie Anne’s

In proud partnership with: Powered by:

STRICTLY CONFIDENTIAL
 Our Solutions
TaPay is an innovative community-driven financial solution, offering seamless payments right at your fingertips! The application not only allows users to store funds and credit cards, it also allows users to save loyalty cards from
various merchants, while providing merchants with instant payments and the means to optimize their extended marketing and sales activities

Want something special and uniquely ‘you’? Our customized white label mobile applications allow businesses to maintain total control of their brand from the application dashboard to the user interface. With Fullrich’s White
Label solutions, businesses can own their mobile application presence without having to worry about building a platform from scratch.

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 OUR SERVICES
QR Payment e-Wallet System
We provide TaPay e-wallet for user and TaPay Biz
App for merchant to receive and check their real
time transactions

Digital Advertisement
We provide digital marketing opportunity for our
partners to use our integrated platform to increase
their revenue

Special Report for Market Research

We generate targeted customer behavior database
for a better decision for your business

Private & Confidential – Not for Distribution or Reproduction

 MERCHANT BUSINESS PORTAL

Manage your business with our Merchant Business Portal.

You will be able to track your stores performance in real time basis.

Private & Confidential – Not for Distribution or Reproduction Extract transaction report instantly.
 Other Solutions

Smart City Digital e-Wallet ePayment

Solutions Banking Solutions Aggregator
Solutions
We provide the Offers a full suite of Our eWallet can also be Capable to
latest smart city integrated Internet customized to allow our aggregate payment
technology such as banking solutions that business customers total between e-wallet &
parking solution, help you connect with control of their brand credit card
public transport & customers
etc

Private & Confidential – Not for Distribution or Reproduction

 What Fullrich Malaysia Is About: Holistic, Everyday Financial
Technology Solutions
International Standard, Bank-Grade Security Wide-range of Offerings Value-Added Solutions
Something for Every Industry /
Merchant / Consumer

Security
PCI DSS
certification

Illegal
businesses Blacklist database
blacklisted

Fraudulent
Anti-fraud transactions
system blacklisted

• Coupons and cash-back systems, in

Daily
Transaction addition to loyalty points and points
transaction
monitoring for referrals
monitoring
• RFID bracelet / wearable tech
Identify integration
money • Data analytics: trend analysis and
System monitor laundering predictive analysis
transactions • Geo-targeting for flash deals /
to prevent targeted promotions
risks • Storage of all loyalty cards across
programs within app

STRICTLY CONFIDENTIAL
Private & Confidential – Not for Distribution or Reproduction
 Together With Strong And Effective Local Partners,
Fullrich Can Provide Best In Market Offerings To Its
Customers

Lower cost of No limits: our products Merchants receive Seamless integration We provide merchants
processing can be used by customers bank-grade with legacy Point of with the ability to
payments of any bank, on any security, and the Sale (POS) solutions significantly automate
device, across any telco peace of mind from and ECR devices. processes through
provider. Affin Bank, which is This reduces errors, added device-agnostic
responsible for report duplication, enhanced technologies
settlement. and transaction such as kiosk and mobile
settlement costs. solutions.

STRICTLY CONFIDENTIAL
Private & Confidential – Not for Distribution or Reproduction
 Solution: F&B & Retail: Payment Using E-Wallet

Purchase & transfer funds via QR code / selecting merchant ID in app

1

Goods & receipt (print or digital)

Funding for e-wallet Withdrawal from e-wallet

Example QR Code
Vending Machine in
China taken from
Google Image
search without
permission.

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1
 TaPay e-Wallet
The only wallet you’ll ever need! TaPay is an innovative community-driven
financial solution, offering seamless payments right at your fingertips!

Instant payment Cash back

Peer-to-peer transfer Financial Services

Loyalty card storage Loyalty point

Financial
Promotions Management

Private & Confidential – Not for Distribution or Reproduction

Feature of the App

Apartment No

Customer will scan the Customer enter the amount Customer will earn cash back and
merchant’s store QR Code to to make payment. point for every transaction sponsored
make payment. by TaPay.
 TaPay BIZ App
Instant payments, no set up costs, and in-depth real-time reporting. No
more being stuck in one spot or tied to credit card terminals and fees!, with
TaPay all you need is a QR code or a mobile device and you’re in business.

No setup fee

Low service charge

,

Fast transaction

Transaction Report

Private & Confidential – Not for Distribution or Reproduction

Feature of the App

Open up your Tapay app to check Show your QR Code to receive

and recive payments. payment.
How user will top up their money in the apps?

1 Online banking via FPX, there is no additional chargers apply for top up

2 Cash Top Up

Top up via cash with the

machine

Top up via cash at selected

kiosk
 Solution: Additional Services
• Bill payments

• Council Fees (City councils)

App
• Airfare (AirAsia) purchase
1
• Bus & train tickets

• Education fees (public & private institutions)

8
Notification & receipt • Credit card and loan payments
Kiosk
Website • [APP ONLY] Push notifications for council
2 announcements for citizens / businesses
(such as tender alerts)
7 • Healthcare costs
Request
permission & • Road tax renewal application
funds
4 • Voter registration / change of address or
other details
5
• Payment of fines (PDRM, council, etc)
3
6 6 • Track status of council applications &
licenses
Send approval
and funds • Prepaid top-ups for cellphones, online
shopping, etc

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2
4
How We Protect Users and Merchants

• Bank-grade • Insurance • Total observance • Observance of • Proof of identity requirements

security coverage of Trust of Bank Negara international • Proof of financial ability requirements
• Trust Account in Account by PIDM Malaysia rules Cardholder Data • E-KYC and KYC with Affin Bank
Affin Bank and regulations, security and • Ongoing monitoring of merchant and
including e- safety protocols user accounts
money license
requirements

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 Pricing & Package Options

Instead of customers keying in card information for purchases, users of

Fullrich’s e-wallet can pay and receive refunds via QR code.
Payments and refunds via QR Code
Cost of QR code and integration: None

Transaction fees and settlement 1% transaction fee, T+11 settlement

1: Only for Affin account holders; non-Affin holders to add +1 working day to settlement period

Payment analytics for better understanding of

consumer behaviors across demographicsand Cost of analytics delivered monthly: None2
locations.
2: For basic analytics

Private & Confidential

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Thank You
For more information:
Nasharudeen, Senior Marketing Executive: nasharudeen@fullrich.com.my

Private & Confidential © Fullrich Malaysia 26