1018mb: Democratizing entertainment in India

Investor Presentation
 Index

Agenda
1) Our goal

2) Macro context

3) Indian film industry

4) Our path
Our Goal
 Our Goal

Our goal
Enabling on-demand social visual & interactive entertainment for masses
At the heart, 1018mb is a creation of movie lovers who want to democratize the entertainment experience for the
masses with an on-demand model.

 To be an entertainment platform where people can choose place, time and format of the social entertainment

 To connect niche content with niche audience thus reducing friction in the channel with technology enabled
targeted marketing

 To fill the vacuum of lack of credible entertainment options other than regular cinema exhibition
Macro Context
 Macro

Macro context
India spends US$xxbn on entertainment

Keep this slide mostly pictorial or with graphs

 Macro

Macro context
India lacks on-demand, personalized and interactive entertainment options
Keep this slide mostly pictorial or with graphs
 Macro

Macro context
Market sizing
Keep this slide mostly pictorial or with graphs
Our Path
 Timeline

Our path: what have we done so far?

Across top-4 cities; 50+ customized screenings; 2000+ unique customers touched
We have created a technology platform to engage with customers and capture user data, end to end booking
experience, ability to create user driven events, channel to source content and celebrities, experimented with being
first digital distributor in India, innovation in movie screening technology (DCR thing), formidable tie-ups (NFDC, VC,
social presence, INOX etc.)

This slide should have 3 images on the side (1 of screening – better with a celebrity inaugurating the event, 1 of our
app interface and 1 of customer data heat-map)
 Timeline

Our path: crucial next 6 months

Want to put robust tech architecture in place, targeted marketing, tie-ups, events
We would like to achieve following in next 6 months:

 Invest in technology and algorithms to capture and process user data in a better way
 Targeted marketing to acquire right set of customers
 Increasing screening density in identified areas to increase user recall and to become default entertainment
channel
 Events to create brand awareness and associations (like film festivals, curated events along with celebrities)
 To get the screening infrastructure in place by tie-ups with top-4 multiplex chains, tie-ups with top-
bars/restaurants for right content screening (football matches, TV series etc.)
 Creating a robust sourcing channel for content and to set right processes
 Fill the identified talent gaps (like xx)
 To leverage our social marketing channel for marketing of upcoming movies as this space is less understood by the
incumbents; it is essential to make a presence here right now
 Timeline

Our path: What are we aiming for?

Multi-pronged deepening of the successful breadth-first proof of concept
This slide should talk about big numbers and what we want to achieve in that segment:

 Xx number of shows on weekly basis in India, 1018 should be responsible for 5% of these shows
 Xx movie + sports + TV shows outside the cinema halls, 1018mb should be responsible for 10% of these events
 Xx number of small movie releases in a year, 1018mb should do xx of this
 Xx number of corporate events in a year, 1018mb should do xx% of these
 Xx mn cinema going audience in top-10 cities; 1018mb should have direct connect with all of them
 Xx mn spend in digital marketing by movie producers per year, 1018mb to capture disproportionate market of this
 Think of more points here
India & The Film Industry
 Industry

Industry: exhibition context

One of the lowest screen density but still empty theaters
Give summary context:

 Talk about first figure

 Talk about second figure here
(figure needs to be cleaned) INDIA

Occupancy Rate in 2015

70%

-30%
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Week OCCUPANCY FRI-SUN Occupancy MON-THU Occu
 Industry

Industry: production context

India is one of the highest movie producer but many good films remain unreleased
Give summary context:
India produces > 2x movies than US
 Talk about first figure
 Talk about second figure here
(figure needs to be cleaned)
 Industry

Industry: What is the problem?

Exorbitant promotion & advertisement (P&A) costs for smaller movies
Give summary context:
Category Tiny Small Indie Established Big Budget

 Summary bullets
Filmistan, Badlapur,
DLKH, Bang Bang,
Sulaimani Citylight, Highway,
Example NH10, Happy New
Keeda, Bhejafry Byomkesh
Oh My God Year, Kick etc
Lunchbox Bakshi

Production (Rs
1.0 2.5 10.0 20.0 125.0
Cr)

P&A (Rs Cr) 2.5 4.0 6.0 6.0 30.0

P&A % Total
70% 60% 40% 25% 20%
Cost
 Industry

Industry: What is the solution?

Building technology in P&A
Give summary context:

 Summary bullets
About Us
 About Us

Team
Supporting line for title goes here
SAURABH DEVENDRA SINGH: Saurabh Devendra Singh - Founder & CEO ... IIT Delhi, IIM Ahmedabad + 15 years and
six countries in the Finance world. Ex CEO Vinod Chopra Films
SAUMYA TANDON: TV & Film Actress
SHISHIR RANJAN: [Chief Operating Officer] 15 years management experience, CA , MBA (Symbiosis)
ABHAY SALVE: [Chief Design Officer]
TIM FISHER: International agent
ROHIT GOEL: Non-executive Director, External Consultant; IIT Delhi, IIM Bangalore, International Monetary Fund

Do we have a board of Directors ?

 About Us

The Journey
Our execution till date

October 2015
Launch with
Pulp Fiction

January 2016
Partner with
 About Us

Associations
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FRIENDS OF 1018mb
RAJAT KAPOOR, VINOD CHOPRA,

PRODUCERS
VIACOM18, VINOD CHOPRA FILMS, NFDC, PRAKASH JHA, DRISHYAM FILMS, GUNEET MONGA FILMS, EXCEL VISION, VINAY
PICTURES

CINEMA CHAINS
INOX, CINEPOLIS, MUKTA ARTS, PVR

CORPORATES
UBER, ZEE, HELIUM,
 About Us

Events Snapshot
A sample of our offering
USER MINING
USER 5 – 15% margin
DEMAND business
SCREENINGS
0 – 15%
margin
business
(excellent
for data
mining)
FILM FESTIVAL
REASONS ZUBAAN
DIFFICULTY Preview screening,
WHAT WE ACHIEVE Interaction and
PROFITABILITY Q&A with team
 About Us

Impact
Highlights the need
Here add the celebrity & normal requests and comments

CELEBRITY CELEBRITY DUBSMASH CAMPAIGN

CREATIVE
TWEETS POSTS ARTWORK
Reach :
Reach : Reach : 100k followers
300k followers 100k followers
Technology
 Technology

TECHNOLOGY FLOWCHART
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 Technology

USER DATA COLLECTED

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 Technology

RECOMMENDATION ENGINE
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 Technology

MIS
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 Technology

FUTURE ROADMAP
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Business Model
 Business Model

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 Business Model

What we aim to deliver / What do we want ?

Co-operate to Dominate

Extensive Profit sharing One of the first Exclusive Customized

relationships with relevant platforms to invitations to analytics on the
with both print stockholders develop a niche curated events, user base, and
and digital movie audience and preview events –
Media Outreach

User Analytics
Profit Sharing

Exclusive Invitations
Brand: Niche Cinema
media in India screenings through our
trademark
neural
algorithms

Mentions in leading Per event P&L has Exploring tie-ups House-full shows + Neural algo in a
publications & TV turned black (even with multiple niche Leading celebs in learning mode;
channels ex sponsorships) artists & platforms regular attendance Strong user insights
Financials & Operating Data
 Data

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 Data

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