Concept note on RWA activation

About...

• A carnival of focused products for Residential Societies with a

network of approx 90 societies in DelhiNCR.
 How to do...

Strategy…
 Connect consumers directly through a focused campaign at
residential societies.

 Connecting approx 90 societies all across Delhi NCR in 8 weeks.

 Encourage sales by communicating offers & services.

 Society Mapping...

Why Societies??

Residential societies are a focused group of residents that a

brand can target. The societies are mapped in categories that
are easier for a brand to chose from and reach out to their
desired audience.
Society Mapping...

We have mapped the residential societies by

Income Size Location

 Society Mapping...

Categories…
 Income: Societies are mapped by the income group of residents
which is based on parameters.
 Size: Total number of houses in a society comprise of the size of the
society with an average of 2.5 people per family. Therefore
providing the total numbers a brand can reach out per society and
in totality
 Location: Society locations play an integral part, Brands benefit in
choosing a cluster of societies in their desired locations.
 Pre promotion...

Society Notice Board…

Society Notice Board is placed for one week in

Societies. Societies will have their notice boards
installed in the lift lobbies and common areas like club
or meeting rooms
 Pre promotion...

Neighborhood Guide…

Neighborhood guide is fridge magnet consisting of important

contact numbers at the local neighborhood level, which are
required on a day-to-day basis. For eg: Taxi, dry-cleaners,
restaurants, hospital & ambulance, car service and utility
numbers.
 Pre promotion...

Leaflet Distribution…
 Leaflets can be distributed to resident either directly in hand
through or via their mail boxes depending upon the society policies.

 It will be effective for the information about the carnival as it

reaches directly in hand to the consumers

Leaflet will have a tear-off portion which will be presented during

the event for lucky draw contest.
 Main Event...

Setup…
 Every weekend 3 setups will be placed in 3 different societies.

 Team reaches by 5.00pm & create hype for event.

 By 6.00pm event will be started.

Main Event...

Setup Layout
Main Event...
 Main Event...

Selfie Zone

 Click your selfie.

 Register your self & get a chance for a free ………

 Main Event...

Showcasing…
 Finishes of Textured Wall by Royale Play.

 Sample panles of Wood Finish will be show cased .

 Main Event...

Reveal your imagination…

 Now enjoy your wall painting with environment

friendly paint which is water based.

 Live painting zone will be there to pull your creativity

out.

 Designing tools will be there to improve your design.

 Conclusion...

What will be the result…

 After completing 45 societies, more then 2500 interactions with

end-consumer in 2 months.

 Brand visibility on social media by Uploading selfie on Facebook

page with selfie contest.
Lets Talk…