WHAT IS FOODIGO?

We are a search and price comparison site for

food offers and deals provided to us by many
different online food aggregators.
 SERVICE OFFERING SUMMARY
The team has an idea of building an application named
“Foodigo” to all the customers seeking best deals on food
online.
Today, there are a lot of applications that give offers and deals
on food ordered online from cafes and restaurants. Few food
aggregators give deals that are easily available and few give
more exciting deals that actually are ideal deals.
Example- ZOMATO, SWIGGY.
The Foodigo application takes into account all the possible cafes
and restuarants in the price range and various other filters,
the customer puts in according to their needs and then using
the technology, the application compares the prices from
different food aggregators and showcases them to the
customers from where they can make an order.
 CUSTOMER/ MARKET ANALYSIS
To meet the requirement of best deal, a
customer has to download number of apps
and surf them separately for the same. To
tackle this problem of comparison, “Foodigo”
is the solution.
As a price comparison application, “Foodigo”
will make money from advertising partners
primarily using a cost-per-click (CPC) business
model. Ordering platforms providers list rates
and advertise on the “Foodigo” application,
paying for the clicks received from application
users.
Revenue streams:
 VALUE PROPOSITION
“Foodigo” will offer four primary value propositions:
accessibility, customization & convenience.

 The company will create accessibility by enabling

customers to contribute to its website’s content
and edit the profiles for quality assurance.
 The site will enable customization by allowing
brands extensive ability to personalize their
profiles.
 The site will offer convenience by enabling visitors
to search for and compare brand prices. They can
also refine search results through filters, including
price, distance, and facilities.
 SERVICE DETAILS
 TECHNICAL FEATURE: “Foodigo” will offer a free app for its
Restaurant Search product on both iOS and Android. In addition to
the café and restaurant search feature, the app will provide
interactive maps and display food outlets in close proximity to the
user's current location.

 BENEFIT: The goal of “Foodigo” is to make it easier to find the ideal

deal, because the application compares prices and reviews of cafes
and restaurants from wide range of food aggregators.

 PRICING: “Foodigo” company will earn revenue from per click when
customers click on the restaurants to find more in detail about them
and also, through commission for each order made through the
application.
 OPERATIONAL PLAN
• GO TO MARKETING STRATEGY: “Foodigo” will rely fully on cost-per-click i.e.
whenever a user clicks on any link, “Foodigo” will get revenue.
• KEY PARTNERS: Types of partnerships:
Affiliate Partners – The company will work with third parties that will
promote its offerings through their platforms (websites, mobile apps, etc.) in
order to direct traffic to its website. Commissions are paid per click-out.
Quality Test Partners – The company invites consumers to evaluate
restaurant brand quality by signing up as a tester through its website. After
order completion, the testers provide a review of the services and amenities
using an online questionnaire. Completed questionnaires will result in an
incentive payment.
• REVENUE MODEL:
>Affiliate Marketing >Google AdSense
• KEY ACTIVITY: “Foodigo” will maintain a robust common platform between
two parties: consumers and restaurants.
 FUNDING
Major funding will be required for-
 Purchasing APIs of the different food aggregators for
comparison.
 Marketing and advertisements.
 Testing.

The funds that will get raised will help my team to build
the application and provide the ideal deal over a large
number of different food aggregators. Instead of
downloading several apps, customers will only have to
download “Foodigo” application.
 MANAGEMENT TEAM
1. NANCY DHANUKA (BCA 2 YEAR) ND

2. NAVDEEP SINGH (B.Sc IT 3 YEAR) RD

3. VISHAL SHARMA (BCA 1 YEAR) ST

4. ATUL SHARMA (BCA 1 YEAR)

ST

5. NILADRI DALAL (M.Sc 1 YEAR)

ST

6. PURVAN DHOLI (MCA 2 YEAR) ND

7. JATIN (BCA 1 YEAR)

ST
THANK YOU!