SWOT Analysis of

Get Set Fit Go

Group - 3
 Strengths
Weakness
• Affordable
• Personalized user experience
• Susceptible to foreign players
• Personal trainer
Stiff competition
• Activity tracker
• General perception
• Nutritional advice
• Week internet connectivity
• 24x7 Availability of trainers

Opportunities Threats

• Evolving customer preferences • Global players

• Global expansion & tie-ups • GYMs
with international trainers • Online trainers
• Students
Strengths
• Affordable – 2000 rs per month
• Personalized user experience – the app will be personalized as pet the needs of the
customer
• Personal trainer – personal trainer is assigned for regular guidance
• Activity tracker – in app activity tracker
• Nutritional advice – personalized advice as per the customer requirement
• 24x7 Availability of trainers – flexible hours
• No GYM model- Muscular strength and endurance – Through modern
equipment’s
Weakness
• Susceptible to existing players Stiff competition
• General perception – perceived as low performing app
• Week internet connectivity – poor internet speed may cause the connectivity issue
Opportunities
• Evolving customer preferences – rise in fitness awareness among the people
increases the scope growth
• Global expansion & tie-ups with international trainers – tie-ups with YouTube
fitness trainers will definitely help with increasing the brand visibility
• Students – high school & college students can be targeted as well
Threats
• Global players -
• GYMs
• Online trainers
 Business Model – Indirect Sales

Component Components Dell Computer Products Products

Resellers Final Customer
Manufacturers Corporation

Distributor
Business Model – Direct sales

Component Components Dell Computer Products

Final Customer
Manufacturers Corporation

Distributor
KEY PLAYERS IN THE CONSUMER DURABLES
SECTOR
Company Product Category
ACs, refrigerators, specialty cooling products including mortuary chambers and
cold storage

ACs and cooling equipment

Refrigerators, ACs, washing machines, microwave ovens, DVD players, digital-

imaging products and audio-visual products

ACs and refrigerators

TVs, audio-visual solutions, computers, mobile phones, refrigerators, washing

machines, microwave ovens, vacuum cleaners and ACs
Company Product Category
TVs, home theatre systems, DVD players, mobile phones, digital cameras,
camcorders, refrigerators, ACs, washing machines, microwave ovens and computers

TVs, projectors, DVD players, audio systems, home theatre systems, digital
cameras, camcorders, computers, video-gaming products and recording media

TVs, home theatre systems, DVD players, audio products, personal care
products, household products, computers and phones

Refrigerators, washing machines, microwave ovens, water

purifiers and power backup solutions

Refrigerators, ACs, washing machines, microwave ovens,

Kitchen and Domestic Appliances , fans and lighting