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1 Introduction To E-
business
SECTION 1
OUTLINE 2 Case Study 1 - Telus
Embraces Social Learning
• Team members are able to see their positions and those of others in the
organizational hierarchy, connect with colleagues, and establish informal
groups with other people with similar skills. An Expert Search capability
provides ranked search results identifying TELUS employees with expertise in
specific areas.
• The new SharePoint system gives TELUS team members much faster access to
the specific skills and knowledge areas where they need help—they don’t need
to wait for the next formal learning class.
OUTCOME OF SHIFT FROM FORMAL LEARNING TOACQUIRING
KNOWLEDGE THROUGH EMPLOYEE COLLABORATION &
PARTICIPATION
• The new SharePoint system gives TELUS team members much faster access to the
specific skills and knowledge. Team members can immediately reach out to
colleagues who have expertise in a specific area, or they can read wikis and blogs,
watch videos, and participate in discussions to find answers.
• Implementing SharePoint reduced the TELUS learning budget from $28.5 to $21
million & further cost savings will occur as the new learning solutions take hold.
Schiphol International Airport in Amsterdam is one of the biggest airport hubs and busiest in t
he world.
Schiphol is trying to increase the revenue stream by optimizing the customer experience whil
e reducing cost per baggage and passengers wait time.
Key problem and business impact on revenue :
Baggage handling : Loss of $2.5 billion eX`very year due to mishandling of bagga
ge and which annually effects 51 million passengers at this air
port.
No interconnected and intelligent syste Old and outdated baggage conveyors network and human int
m: ervention resulted in mishandling of baggage at security chec
ks and moving of baggage from gate to gate.
Increase efficiency in baggage handlin With the new system the management estimates this system
g: operates 99.9% of times while being able to minimize loss
and damage to 0.01%. If implemented successfully it can
save 0.1% of $2.5 billion.
Realize a
monumental
1% Reduce cost per bag
maximum loss of Increase capacity from 40 without increasing wait
transfer baggage to 70 million bags time.
(against
the initial 22
million lost
baggage.
Solution
In 2004, IBM Corporation, Vanderlande Industries and later Grenzebach Automation Syste
ms, jointly took up the challenge of renewing the Baggage Control System. Some of the adv
ance technology used in baggage handling systems includes -
Destination Coded Vehicles RFID tags Automatic high- tech conveyors
(DCV’s) bar code
scanners
DCVs are unmanned carts that Keeps track of the Scanning of Can optimize the route
can load and unload bags location of each bag, bags once they taken by the carts to
without stopping movement. its destination and the reach the gate. get the bags needed
These carts move on tracks like time it is needed at most urgently to the
miniature roller coasters along that destination. To destination fastest.
the main “highway” tracks that make sure the
span the airport. baggage is not lost the
systems “reconciles”
baggage with its
owner.
Operation Summary
Customer reaches the check-in desk and the bags are tagged.
The tag contains your flight information and a bar-code/RFID that the computers in the
baggage handling system can read.
When computers in the system scan the information it contains and determines where to
send the bag.
After being scanned (at least) once, the system always knows where your bag is at any
point, and is able to redirect it based on three parameters: (a) time of its flight; (b) priority;
(c) size.
Bags for immediate embarkation are considered “hot”. These are sent immediately to
aircraft stands while “cold” baggage (i.e. low priority, distant flight time) are quickly
rerouted away from the main “highway” tracks, directed towards various storage points in
the network.
DCVs are unmanned carts that can load and unload bags without stopping movement.
These carts move on tracks like miniature roller coasters along the main “highway” tracks
that span the airport.
Computers throughout the system keep track of the location of each bag, its destination,
and the time it is needed at that destination.
Global E-business and Collaboration
In the system illustrated by this diagram, three TPS supply summarized transaction data to the MIS reporting system
at the end of the time period. Managers gain access to the organizational data through the MIS, which provides them
with the appropriate reports
Sample MIS Report
• This report, showing summarized annual sales data, was produced by the MIS.
VOYAGE-ESTIMATING DECISION-SUPPORT SYSTEM
This DSS operates on a powerful PC. It is used daily by managers who must develop bids on shipping
contracts.
Executive support systems (ESS)
• ESS are designed to incorporate data about external events, such as new tax laws or competitors, but they also
draw summarized information from internal MIS and DSS.
• Example: Digital dashboard with real-time view of firm’s financial performance: working capital, accounts recei
vable, accounts payable, cash flow, and inventory
How do systems that link the enterprise improve orga
nizational performance?
Enterprise Applications
• Enterprise applications which are systems that span functional areas, focus on executing business processes ac
ross the business firm, and include all levels of management.
• Enterprise applications help businesses become more flexible and productive by coordinating their business pr
ocesses more closely and integrating groups of processes so they focus on efficient management of resources a
nd customer service.
Alternative tools that increase integration and expedite the flow of information
• Intranets:
Internal company Web sites accessible only by employees.
Internet:
• Extranets:
• Teams have a specific mission that someone in the business assigned to them. They have a job to complete. Tea
ms are often short-lived, depending on the problems they tackle and the length of time needed to find a solutio
n and accomplish the mission.
Importance of Collaboration:
• Changing nature of work. • Changing scope of the firm.
• Growth of professional work. • Emphasis on innovation
• Changing organization of the firm. • Changing culture of work and busi
ness.
Systems for Collaboration and Social Business
Successful collaboration requires an appropriat
e organizational structure and culture, along wi
th appropriate collaboration technology
Tools and Technologies for Collaboration and Teamwork
The information systems department is the formal organizational unit responsible for information technology servi
ces. It is responsible for maintaining the hardware, software, data storage, and networks that comprise the firm's I
T infrastructure.
the information systems department is headed by a chief information officer (CIO) who oversees the use of informati
on technology in the firm.
The chief security officer (CSO) is in charge of information systems security for the firm and is responsible for enforci
ng the firm's information security policy.
A chief privacy officer (CPO) is responsible for ensuring that the company complies with existing data privacy laws.
The chief knowledge officer (CKO) is responsible for the firm's knowledge management program who helps design pr
ograms and systems to find new sources of knowledge or to make better use of existing knowledge in organizational
and management processes.
The Information Systems Functions in Business
Programmers are highly trained technical specialists who write the software instructions for computers.
Systems analysts constitute the principal liaisons between the information systems groups and the rest of the organiz
ation.
Information systems managers are leaders of teams of programmers and analysts, project managers, physical facility
managers, telecommunications managers, or database specialists.
End users are representatives of departments outside of the information systems group for whom applications are de
veloped.
Organizing The Information Systems Function
• There are many types of business firms, and there are many ways in which the IT function is organized within th
e firm.
• The question of how the information systems department should be organized is part of the larger issue of IT go
vernance.
• IT governance includes the strategy and policies for using information technology within an organization.
• It specifies the decision rights and framework for accountability to ensure that the use of information technolog
y supports the organization's strategies and objectives.