How to Craft

a Memorable
Key Message
What is a key message?
 Definition of Key Messages

- core messages you want your

target audience to hear, understand
, and remember.
 End your
presentati- Research
Keep it on your
short strongly topic.

Be
Break
How to relatable
the ice
craft a
memorable
key Keep it
Slow
down message? simple.

Use Know
visuals Keep it your
wisely real audience
1. Research your topic.

State supporting
evidence in a memorable
and easy-to-understand
manner. The more you
know, the more confidence
you will have to deliver
your message and navigate
tough questions.
2. Be relatable.

Create an emotional
connection with your
audience by including
humour and personal
stories. Evoke an emotion
that will create a relatable
experience for each
person.
3. Keep it simple
The idea of your talk needs to be
straightforward, understandable and
repeatable. Make a strong, clear
statement about your idea and what
you believe.
4. Know your audience.

Tailor your speech to

the group of people to
which you’ll be speaking.
Use appropriate terms,
jargon and acronyms.
Research the background,
interests and challenges
of your audience.
5. Keep it real

Be authentic and open during your talk.

Your audience will better relate to you if you
look relaxed and not over-rehearsed. Use
self-deprecating humor when appropriate.
 6. Use visuals wisely

Videos, graphics,
photos and other visuals
can help get your idea
across and also help your
audience remember your
message.
7. Slow down

If you speak too fast, others may

struggle to understand what you’re
saying. Take your time and speak
more slowly than usual.
 8. Break the ice
It is intended to
welcome the attendees
and warm up the
conversation among
participants to let them
comfortably interact with
each other.
 9. Keep it short.
Keep your
presentation to twenty
minutes or less. Even if
you’re given a longer
time slot, don’t be
tempted to fill the time
with unnecessary
information.
10. End your presentation
strongly
An emotional
conclusion can have a
powerful, long-lasting
impact on audiences.
Briefly review your main
point and tell those to
whom you’re speaking
what they can do next.
Thank you!
 Literature Cited

Whitemore, J. (2015, March 27) Top 10 ways to make your presentation

Memorable Retrieve from https://www.entrepreneur.com/article/244356