FATIMAH INTIZAR (BB-4489)

MARYAM RASHID (BB-4603)

MEHREEN SHAMIM (BM-1575)
ALIYA ZEHRA( BM-26517)
• L'Oréal is a French personal care, company headquartered in
Clichy, Hauts-de-Seine with a registered office in Paris. It is the
world's largest cosmetics company and has developed activities
in the field concentrating on hair colour, skin care, sun
protection, make-up, perfume, and hair care.
• Professional products:
• L'Oréal Technique
• L'Oréal Professionnel, including ARTec and Innate
• Kérastase (created by L'Oreal in 1964)
• Kéraskin Esthetics, created by L'Oreal in 2007 and specializing in skin care professionals
• Matrix Essentials, founded by Arnie Miller in 1980 and acquired by L'Oreal in 2000
• Mizani, founded in 1991 and bought by L'Oreal in 2001
• PureOlogy Research, founded in 2001 and acquired by L'Oreal in 2007
• Redken 5th Avenue NYC, founded by Paula Kent and Jheri Redding in 1960 and acquired by L'Oreal
in 1993
• Shu Uemura Art of Hair
• Carol's Daughter
• Carita
• Essie, founded in 1981 and acquired by L'Oreal in 2010
• Decléor
• Botanicals Fresh Care
• Cheryl's Cosmoceuticals
• L'Oréal Paris
• Color&Co
• Ombrelle
• Garnier
• Maybelline
• NYX Cosmetics
• SoftSheen-Carson
• Carol's Daughter
• Créateurs de Beauté
• Essie
• Magic
• Niely
• Colorama
• Vichy
• La Roche-Posay Dermocosmetics
• Skinceuticals
• Roger&Gallet
• Sanoflore
• Dermablend
• AcneFree
• Ambi
• CeraVe
• Lancôme
• Yves Saint Laurent Beauté
• Giorgio Armani Beauty
• Kiehl's
• Biotherm
• Cacharel
• Diesel
• Viktor & Rolf
• Ralph Lauren Fragrances
• Shu Uemura
• Clarisonic
• Guy Laroche
• Paloma Picasso
• Urban Decay
• Maison Margiela
• Yue Sai
• Helena Rubinstein
• IT Cosmetics
• House 99
• Atelier Cologne
• Proenza Schouler
• Market Info graphics
• Geographic
• Demographics
• Psychographics
• Market Trends
• Market Growth
• SWOT Analysis
• Marketing Strategy Target Markets
• Positioning
• Marketing Tactics
• . Financials
 3%

9%

31% Asia, Pacific

13% Western Europe
North America
Latin America
Eastern Europe
Africa-Middle East
20%

24%
• Age: 15-40 years old
• Gender: Female
• Education: Undergraduate and above
• Occupation: Students and adults
• Income Range: Above 15K
• Perception: Quality products that are well known and functional
• Motivation & Needs: Uplifting self-esteem, enhancing beauty,
fulfilling emotional needs and higher status
• Attitude & Personality: Self-conscious and confident
• Holding around 40% of worldwide market growth, L'Oréal has
now shifted its strategy in recent years, moving away from its
previous aim to be the number one beauty brand to instead
become “ the number one beauty tech company.
6
+5.0%

5
+4.6% +4.6%
+4.2%
+3.9%
+4.0%
4 +3.8%
+3.6%

+2.0%
2

+1.0%
1

0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
• SALES 26.9 BILLION € • #1 BEAUTY PLAYER
• OPERATING MARGIN 18.3% WORLDWIDE
• NET CASH FLOW 3.9 • EARNINGS PER SHARE
BILLION € • NET PROFIT1 4 BILLION €
• MARKET CAPITALIZATION4 7.08 €
141 BILLION €
 BEAUTY MARKET
8
7
6
5
4
7.3
3
5.5
2
1
0
Beauty Market Loreal
 H1 2019
25.00%

20.00%

15.00%

23.20% H1 2019
10.00% 19.50%

12.10%
5.00%
7.30% 7.20%

0.00%
CONSOLIDATED OPERATING PROFIT OPERATING EARNINGS PER NET CASH FLOW
GROUP SALES MARGIN SHARE
 STRONG POTENTIAL EVERYWHERE

GROWTH ENGINE 1 ASIA PACIFIC

30%
•VITENAM +16%
25% •CHINA +39%.
20% •PHILPPINES +16%
INDONESIA 22%
15% INDIA +18%
24%
10%
5% 10%
0%
Market Loreal
14%
12%
10%
8%
6% 13.20%
10%
4%
2%
0%
LUXURY MARKET L’ORÉAL
 SKINCARE
20%
18%
16%
14%
12%
10%
18%
8%
6%
4% 8%
2%
0%
Market L’ORÉAL
• Strong Potential For All Division
1. CONSUMER PRODUCTS
2. PROFESSIONAL PRODUCTS
3. ACTIVE COSMETICS
4. L’ORÉAL LUXE
25%
20%
15% 0
10% 20% 19.20%
5% 5% OF THE BEAUTY
6.90% 6.50% MARKET
0%
3.7 Bn PASSENGERS
IN 2018
16%
14%
12%
10%
WELL-BEING
8% NATURALNESS
13.60%
6% AUTHENTICITY
HEALTH
4% 7% SAFETY
2%
0%
DERMO- L’ORÉAL
COSMETICS
MARKET
30%
25%
25%

20%

15%
13.2% OF GROUP SALES
10% 8.50%

5%

0%
MARKET L’ORÉAL
60.00%

50.00% 48.50%
44.70%
40.20% 40.60%
40.00%
33.30% 33.60%
GROUP SALES
30.00%

20.00%
13.20%
11.00%
10.00% 8.00%
5.10% 5.10%
3.40%
0.00% E-COMMERCE SALES
2014 2015 2016 2017 2018 H1 2019
1. RESEARCH & INNOVATION
A DIGITAL-FIRST COMPANY
DIGITAL LEADS TO MORE RELEVANT CONTENT
1 MILLION PIECES OF CONTENT PER YEAR
80% DEVELOPED FOR DIGITAL PLATFORM
DIGITAL IS CREATING AMAZING NEW SERVICES AND EXPERIENCES
20 brands 65 countries
D I G I TA L E N H A N C E S
CONSUMER ENGAGEMENT
350 Million RATINGS & REVIEWS
1,3 M CONSUMER DATA POINTS
4th Brand IN THE TOP 10 DIGITAL IQ2
• Between 2014 and 2018, L’Oreal’s revenue has grown from
$28.67 billion to $30.95 billion, a growth of 7.95%.
• In comparison, Estee Lauder’s revenue has grown from $10.97
billion to $13.69 billion, a 24.8% rise.
• This vast difference in growth is due to the more premium
product line offered by Estee Lauder, which sells at much higher
prices on average, in addition to a number of smart acquisitions
made by Estee Lauder, primarily in the skin care and makeup
segments
• Between 2014 and 2018, L’Oreal’s revenue has grown from
$28.67 billion to $30.95 billion, a growth of 7.95%.
• In comparison, Estee Lauder’s revenue has grown from $10.97
billion to $13.69 billion, a 24.8% rise.
• This vast difference in growth is due to the more premium
product line offered by Estee Lauder, which sells at much higher
prices on average, in addition to a number of smart acquisitions
made by Estee Lauder, primarily in the skin care and makeup
segments.
• L’Oreal’s makeup segment has grown close to 38% between
2014 and 2018, going from $6.16 billion to $8.48 billion in
revenue.
• Estee Lauder wasn’t far behind, with revenue rising from $4.21
billion in 2014 to $5.63 billion in 2018, a 34% increase.
• L’Oreal has been a market leader in the makeup segment for
many years now, but Estee Lauder has been growing at a
decent pace, driven by its multiple premium makeup brands
such as Too Faced, Tom Ford Beauty, and Becca