GLOBAL IMMERSION PROGRAM

ECONOMY
Before the discovery of oil in the 1950s, the region's economy was driven mainly by nomadic
farming, date palm cultivation, fishing, pearling and seafaring.
Since the discovery of oil, the economy has been influenced mainly by the following
sectors:

• Emiratization Rate in the private sector • Extraction of crude oil and natural gas
• SME's contribution to non-oil GDP • Wholesale and retail trade
• Global Entrepreneurship and Development Index (GEDI) • Repair services
• Global Innovation Index
• Real estate
• Share of 'knowledge workers' in the labour force
• Research and development expenditure as a percentage of GDP. • Business services
• Travel and tourism • Construction
• Manufacturing.
Travel and tourism
The strategy focuses on making Dubai as the
• 'first choice' for the international leisure and business traveler
• And attracts 20 million visitors per year by 2020

The strategy will focus on three key objectives:

• Maintaining market share in existing source
markets
• Increasing market share in markets with high
growth potential
• Increasing the number of repeat visits.
“Expo 2020 Dubai is a global benchmark of how smart infrastructure will form the
foundation of our future cities”.

Opportunity

Sustainability Mobility

Through the Expo 2020 Dubai theme, they aim to build partnerships and inspire ideas
that will forge the world of tomorrow
 Following are sector which will impacted by Expo2020 which help in boosting the economy of UAE:

EXPO 2020

Events, Transport,
Restaurant and
organization and Construction storage and Retail
hotels
business services communication

 Employment impacts: The number of employees  Wider Non-market Impacts:

 Direct: Benefits to Dubai and UAE from a direct increase in  Building relationship
economic activity due to expo2020.  Providing new techniques
 Indirect: Benefits to Dubai and UAE based companies through  Enhancing the international reputation of the UAE as
increased supply chain demand from companies involved in 192 countries are going to participate in this
Expo2020. Expo2020.
 Induced: Benefits from increased spending in Dubai and UAE
by the employees of the firms that directly and indirectly
benefits from Expo2020.
INDUSTRY PROFILE: - UFI [THE GLOBAL ASSOCIATION OF THE EXHIBITION INDUSTRY]
COMPANY NAME: - ADNEC [ABU DHABI NATIONAL EXHIBITION COMPANY]

Abu Dhabi National Exhibition Centre is a multi-award-winning venue offering organizers of

exhibitions, conferences and live events

Total space of 133,000 square meters

Two large conference halls
21 meeting rooms, 12 halls, a purpose-built banquet facility
 REAL ESTATE INDUSTRY: AL NAKHEEL
• One amongst the world’s driving designers and an interesting supporter of understanding
the vision of metropolis for the twenty first century.

• Target way over 15000 hectares and immediately offer homes to over 270,000 people.

• Nakheel has in way over 20,000 personal units beneath development or within the
pipeline.

• VISION- Company endeavours to make famous advancements that make a gigantic

commitment to the change of individual’s lives and openings.

• They are enlivened as individuals and move others to accomplish wonderful things.
SIZE

The size of the company based on employee is 1449.

GROWTH DRIVERS

Residential development remains its core business, the focus on expanding its

-Hospitality,

-Retail and

-Leasing divisions continues.

UNIQUE SELLING PROPOSITION

Innovation and high quality in the real estate development.

INTERNATIONAL UNIVERSITIES VISITED
 Zayed University
• founded in 1998 by country's late Sheikh
Zayed bin Sultan Al Nahyan.

• It is a nationwide & regional front-runner

in educational innovation

• Has two modern campuses in Dubai & Abu

Dhabi and welcomes both domestic &
foreign students.
 Skyline University
• Founded in the year 1990 in Sharjah under the support of H.H. Sheikh Dr.
Sultan Bin Mohammed Al Qassimi, who is one of the persons of the UAE
Supreme Council.

• Vision: Skyline imagines itself to be internationally known university that

cultivates the spirit of innovation & creativity to build a knowledge-based
society.

• Mission: to give knowledge, advance professional skills in the sector of

Business and Science & Technology, by sharing values among students of
varied background.

• Goals: To continue to serve with devotion in the sector of higher education

to encounter the changing wants and needs of the society and develop
accountable individuals.
 Observation & Learning During the Visit
• Students do their practical's on Bloomberg which consists of almost 30,000 functions.

• They call the students ‘people with determination’ instead of ‘disabled’ students.

• The university has assistive technology resource centre, which helps and support the disabled students
in their academics and train them for other works as well.

• Session on Islamic finance, in which we get to know some facts about Islamic finance and why Islamic
finance is important.

• According to the session, other finance is based on profit and loss whereas Islamic finance is based on
ownership and therefore follows buyer and seller relationship.

• Among so many government colleges, Skyline university is one of the few private universities in UAE
which is in the top list. To this we can say that the strategy of the college is very good.
INDUSTRY PROFILE: AGRO INDUSTRY
COMPANY NAME: VEGGI-TECH

Veggie-Tech obsesses on addressing the key challenges of traditional farming – soil, temperature and water through its
design of protected Hydroponics and Grow Lights assisted Hydroponics.

USP

Veggi-Tech is globally the only fully in-house system technology available in the hydroponics &
grow light assisted hydroponics market.

FUNCTIONING

Complete administration and management of the smart farm

 Installation Management (Technology, hardware and software)

 Seed Procurement (Complete Supply chain)
 Personnel to administer and manage the smart farm onsite.
LEARNINGS FROM GLOBAL IMMERSION
EXPERIANCE

• World Class Infrastructure

• Political and Economic Stability
• Respect every culture
• Implementation of strict laws
• Safety measure in the industries
Comparative study of Pre and Post Global
Immersion Experience
• Practicing other religions are not allowed in UAE
• All people in UAE are super rich
• The women living in UAE are oppressed
• Entire UAE is a no-alcohol zone.
• UAE lacks an organised financial system and functions according to
Quran
• All the natives of Emirates are Sheikhs
 GIE was memorable and exciting
experience for us. We able to

CONCLUSION know about global business

environment, culture and tourism
industry. It will definitely help us
to experience and understand
other cultures and engage with
different people in future.
 CONCLUSION
GIE was memorable and exciting experience for us. We able to know about global
business environment, culture and tourism industry. It will definitely help us to
experience and understand other cultures and engage with different people in future.