Technical competencies:

Soil sampling and crop recommendations

Goal - Maximize economic return while minimizing potential
off-site environmental impacts
Collection of representative soil sample to develop crop and
nutrient recommendations

Skill development
Assistance to farmers with latest technologies in IoT, Agri-nutrition
and plant pathology
Workshops to teach the use of mobile application and collection of
soil samples
Technical skill building for unemployed youth of rural areas to run
the local processing plants
Business Model Canvas
Key Partners Key Activities Value Propositions Stakeholder Customer Segments
Relationships

• Farmers • Utilization of IoT and Farmers: • 24*7 assistance for

• Organizations which Image processing • Bridging demand and farmers with technical • Low income farmers
use agricultural • Local processing units supply gap know how of the tools with little to no
produce at any step run by local • Countering unreliable to optimize their expertise in latest
of their business unemployed youth to and low prices production levels advancements of
• Investors process grains • Eliminating middleman farming
• Agricultural and Food • Mapping of farmers • Providing storage • Unemployed and
scientists with the produce facilities motivated rural youth
• IT infrastructure based on various • Effective use of water • Organizations which
providers factors • Assist them to counter require agriculture
crop infestations produce for their
• Providing stable business operations
Key Resources income to farmers Channels

Organizations:
• Tools like IoT, data • High quality • Mobile application for
analytics, big data to agricultural produce at farmers to assist them
correctly identify the competitive prices regarding pest control,
crops based on • Quick delivery ideal crops for soil and
conditions of soil and demand
region, to identify and • Logistic partner to
provide assistance in deliver the produce to
curbing infestation the customers
• Equipment to process
the produce at local
processing centres

Cost Structure Revenue Streams

• Processing units, data processing (soil, pests, water levels, • % commission in each transaction with organizations
demand analysis) • Subscription fee from farmers who use our online assistance
• Technical assistance at various stages of the crop life cycle • Sale of local food processing tools
• Majority of farmer surveys suggested that middlemen margins were
between 28% and 38% of the wholesale price. This suggests
that farmers could earn 65-83% more if they could sell directly in
wholesale markets.