NETWORKING THROUGH SOCIAL

MEDIA

Farheen Haris
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SOCIAL MEDIA

What Is Social Networking?

Social networking is the use of Internet-based social media sites to
stay connected with friends, family, colleagues, customers, or clients.
Social networking can have a social purpose, a business purpose, or
both, through sites such as Facebook, Twitter, LinkedIn, and
Instagram, among others. Social networking has become a
significant base for marketers seeking to engage customers.
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SOCIAL MEDIA

How Social Networking Works?

Marketers use social networking for increasing brand recognition and
encouraging brand loyalty. Since it makes a company more
accessible to new customers and more recognizable for existing
customers, social networking helps promote a brand’s voice and
content
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Amazon and its Social Media Advantage

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Identify the CEO of Amazon

1 2 3 4
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1. Reviews and Feedbacks

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2. Social Media Handle

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3. Cookies
ADVANTAGES &DISADVANTAGES
NETWORKING THROUGH SOCIAL
MEDIA

Jaison
 ADVANTAGES &DISADVANTAGES
NETWORKING THROUGH SOCIAL
MEDIA

Advantages Disadvantages

• Social networking gives you a • Social networking exposes us to

chance to connect with people a lot of information.
around the world.

• This technology gives us access • There are privacy issues to

to easy, instant communication consider with social networks.
tools
• Some people substitute online
• Social networking creates brand interactions for their offline
exposure for businesses. relationships.

• Information happens in real-

time blocks on social networks. Social networking can spread false
or unreliable information quickly.