WHO ARE WE

Orange Tiger Hospitality (OTHPL) is the culmination of the efforts to blend like minded professionals
from the hospitality industry.

Orange Tiger Hospitality currently operates 24 Hotels across the country supported by 18 sales offices.
Our Offering includes Citrus Hotels - a well established domestic brand and Kyriad Hotel - an
international brand of Louvre Hotels.

Orange Tiger Hospitality would hold exclusive management and development rights to all Kyriad Hotels
being developed, in India, Nepal, Bhutan, Maldives, Mauritius, Pakistan and Srilanka.

The company has recently launched its own brand : Mastiff Hotel and Esperanto Hotel.

Together we operate 24 Hotels and we have another 10 in the pipeline with a projected turnover of
over 150Cr for the year 2018-19.
WHAT WE OFFER
 A SNAP SHOT

Brand Status South West North Total

Citrus 15 Operational 7 4 4 15
Operational 4 3 0 7
Kyriad 14
Signed 5 2 0 7
Thomas 2 Operational 2 0 0 2
Esperanto 1 Signed 0 1 0 1
Mastiff 2 Signed 0 2 0 2
Total 34 18 12 4 34

Operational : 24 Signed : 10
 THE CITRUS LIFESTYLE
The different colors forming the ring around Citrus connotes the different experiences gathered
from around the world.

Vibrancy that reanimates you, vivacity that frees the essence of your spirit, moments that
transcend from tangible pleasure to the intangible realm of memories.

Affordable Luxury
THE GROWTH STORY

• Adding scale, creating more brand awareness. Revenue in Crores

• The brand has grossed 100 Cr during 2017-18.

2010 2018
6 Hotels, 357 Keys 15 Hotels, 751 Keys

2011 2012 2013 2014 2015 2016 2017

 OUR FOOTPRINTS
15 Hotels

South West North

• Alleppey • Lonavala • Jaipur
• Sriperembadur Bangalore • Mahabaleshwar • Ghaziabad
• (Bellendur) Bangalore ( • Indore • Dharmsala
• Cunningham) • Kolhapur • Manali
• Murudeshwar.
• Karwar
• Gulbarga
Citrus Bangalore – Cunningham Road Citrus Bangalore - Balendur
Affordable Luxury

WE ARE COST CONSCIOUS

Significant Cost reduction in operations.

Reaching a best-in-class GOP margin.

35% GOP Pan India. ≈ 68% Occupancy.

Rs.3800/- ADR

Citrus Lonavala Citrus Manali

 Kyriad

Born in 2000
250 Hotels in France
Its strong international
development
potential is the Key
to success, as
reflected in China ,
Indonesia , Morocco
& India
 Kyriad Indonesia

➢ 10 Kyriad Hotels open in

Indonesia => 1036 room
➢ Pipeline: 13 Hotels =>
approximante 1500 room
 Kyriad China

➢ 2017: 20 (40 projects already

confirmed) 2018 Kyriad China
➢ 2018: 80 ➢ 20 hotels
➢ 3123 guest rooms
➢ 2019: 150
Kyriad China
Kyriad India

➢ 2018: As of September Kyriad Bijapur

2018 Kyriad Hubli
➢ Operational: Kyriad Goa
➢ Properties : 7Hotels
Kyriad Pune
Kyriad Amba Ghat
➢ Inventory : 407 Rooms Kyriad Kumbakonam
➢ Signed : Kyriad Bangalore
➢ Properties : 7
 Kyriad- Pune Kyriad- Kumbakonam Kyriad- Vijayapura ( Bijapur)

Kyriad – Amba Ghat Kyriad – Goa

WHY DO BUSINESS WITH US?
 OUR OFFERING

BRAND OPERATIONAL UPCOMMING TOTAL

CITRUS 15 0 15
KYRIAD 7 7 14
THOMAS 2 0 2
ESPERANTO 0 1 1
MASTIFF 0 2 2
TOTAL 24 10 34
OUR REACH
With 18 Sales offices and 55 feet on
street across the country
Large base of loyal customers
31% Repeat usage

Over 3500 + accounts with direct

booking relationships.
 Representations at Travel & Tourism Fairs
SATTE
Indian & International hotel chains and airlines from 38 countries participated
GITB (Great Indian Travel Bazaar)
It had 152 international buyers from over 41 countries and over 200 booths to showcase over 500 tourism products from India

WTM (World Travel Market)

It had 28,183 visitors compared to 26,908 in 2010. They welcomed 176 new exhibitors, attracting an impressive 48 first-
timers to the event.
ATM (Arabian Travel Market)
One of the premier events in Middle Eastern travel and tourism. Its platform provides a significant opportunity for
~24,000 professionals in the travel industry to negotiate business contracts
FITUR
The third largest travel industry show in the world, included representation from 166 countries, 10,500
companies and more than 200,000 attendees
ITB (International Tourism Bourse)
An increased capacity by 20% in 2011 and with 5 months to go, they have not only filled the venue but
there’s already a waiting list of companies still interested in participating this year
We have
ITB
participated in
With over 110,000 trade visitors, of whom more than 30% came from abroad, it displayed products
14 road shows in and services by over 11,000 companies from more than 180 countries
association with
Kerala Tourism KTM
at Chandigarh, 1,317 buyers have been registered, out of which 407 are international and 910 are domestic (1).
Ludhiana, Delhi, Participation is expected from almost 50 countries and other states in India.
Mumbai,
Hyderabad, RTF Riyadh
2,200 registered Trade visitors participate with about 13000 direct customers visiting this fair.
Bengaluru, etc.
42 countries exhibit on this forum which gives a direct customer interaction
----------------------------------------------------------------------------------------------------------------
OTDYKH, Moscow
2,200 registered Trade visitors participate with about 13000 direct customers visiting this fair.
42 countries exhibit on this forum which gives a direct customer interaction
Marketing Alliances
 All day dining, Restaurant

Coffee Shop

Rooftop Bar & restaurant

We provide a choice of F&B outlets .
OUR BRANDS & PRODUCTS

Chinese & Punjabi

restaurant

Vegetarian Restaurant
 OUR BRANDS & PRODUCTS

SPA and Meeting area.

Banquets & Meeting

Spa
Rooms
 REVENUE MANAGEMENT
Revenue management involves timely revision of the segmentation of its guests.
A 9 member team ensures maximized revenues by targeting right set of customers who can give maximum yield.

Rate Management

Effective Distribution

Timely Promotions
SOCIAL MEDIA MARKETING AND OUTREACH

We have our presence across all platforms and this is set to

exponentially increase in the coming months.
Social networking platforms allows us to improve communication and
productivity by disseminating information among different groups.

It expands market research, implements marketing campaigns, delivers

communications and directs interested people to specific web sites.
 WE ALWAYS PUT OUR GUEST FIRST
GUEST SATISFACTION TRACKING SYSTEM
FORM FILLING
Request guest to fill up a numbered GSTS form with
a pen (to ensure staff doesn’t alter any response) at
GUEST PROFILE the time of check out.
Suggestions/ complains are documented into
the online guest profile for future reference PERSONAL FEEDBACK
across all Citrus Hotels The duty manager gets his feedback personally,
based on the GSTS form.
2ND FOLLOW-UP
If guest doesn’t respond to the
email in 48 hours, we calls the guest. DIGITIZATION OF FEEDBACK
Front office staff uploads all the GSTS
forms into system and scan the physical
FOLLOW-UP
copy for backup.
Property head sends a personalized email
within 24 hours to every guest’s feedback REPORT GENERATION
along with an appreciation note. Daily GSTS report is generated and
GUEST circulated to the management including
SATISFACTION corporate team
TRACKING
SYSTEM
Online Guest Reviews & Reputation Management
We constantly monitor guest feedback & review across all SOCIAL
MEDIA. (Facebook, Twitter, Instagram etc.)

We track guest reviews on travel portals & OTA’s

(TripAdvisor, MMT, Yatra, Goibibo, Booking.com etc. )

We respond to reviews and connect with customers in a

professional and welcoming manner.
 ROBUST IT
We use CtrlS, Asia’s largest Tier IV Datacentre, to centrally manage data of its multiple hotels. This not
only enables central reservation of rooms but also enhances the user experience

PMS MIS Reports Head Office

CLOUD COMPUTING
POS CRM & Loyalty
CITRUS UNITS

MMS Marketing
Initiatives

Accounting Purchase &

Software Maintenance All Units
 THE AWARDS WE TREASURE
2017: Tripadvisor - Certificate of Excellence Award – 9 Citrus Hotels
2016: Tripadvisor - Certificate of Excellence Award – 7 Citrus Hotels
2015: Tripadvisor - Certificate of Excellence Award – 9 Citrus Hotels
2014: Tripadvisor - Certificate of Excellence Award – 7 Citrus Hotels
2013: Tripadvisor - Certificate of Excellence Award – 7 Citrus Hotels.
2013: MakeMyTrip - Platinum Pick Partner Awards 2012 – 2 Citrus Hotels.
2013: HolidayIQ - Certificate in ‘Excellent Service’- 2 Citrus Hotels.
2012: Tripadvisor - Travelers Choice Award for 25 best family Hotels in Asia & India - Citrus Chambers Mahabaleshwar
2012: Tripadvisor - Certificate of Excellence - Citrus Hotels Pune, Mahabaleshwar, Goa, Alleppey & Lonavla
2011: Tripadvisor - Bravo Badge and Certificate of Excellence - Citrus Hotels Goa
2011: 7th Hospitality Biz - Resort of the Year – Citrus Hotels Alleppey
2010: 6th Hospitality Biz - Best Emerging Hotel Chain of the year
 WE ARE INVESTING IN PEOPLE

As citrus grow and the war for talent intensifies, Its increasingly important that training and development programs are
not only competitive, but are supporting the organization on its defined strategic path.
WE ARE COST CONSCIOUS

Significant Cost reduction in operations.

Reaching a best-in-class GOP margin.

35% GOP Pan India. ≈ 60% Occupancy.

Rs.3800/- ADR
 Media Coverage

DIGITAL – HOSPITALITY BIZ DIGITAL – ECONOMIC TIMES

 Media Coverage

DNA MONEY ECONOMIC TIMES

MEET OUR TEAM
 GAURAV PALLIAL
MD
He is a seasoned professional with extensive experience in strategic planning, profit centre hotel operations, renovation
management, training & development, budgeting, marketing and guest relationship management.
Prior to this , he spent 5 years in Lemon Tree and played a crucial role in scaling the business from 1 hotel to 13 operating
hotels. He has also worked with ITC Maurya Sheraton, Jaypee Hotels and Hans Hotel at New Delhi in various capacities

ABHIJEET SHRIVASTAVA SUSHIL JAIN

CEO Chief Finance Officer
Has over 20 years of experience in Operations & pre- A CA degree and an experience of 13 years in the hotel
opening, he overlooks day to day affairs of all hotels. industry, he heads the finance and Strategy functions.
Has worked with Hyatt Regency, Leela Palace He has previously worked with Lalit, Jaypee & Ananda.
Bangalore and has been a core team at Lemon Tree
Hotels that was responsible for the launch and
operation of Red Fox Hotels.

KURIAN VARGHESE SHALEEN MATHUR

President – Sales & Travel Trade President – Sales & Revenue Mgmt
A graduate in Mathematics, he comes with a rich A Management graduate , he handles Corporate
background of about 20 years in hotel sales. Sales and revenue management since 2010.
He has been in the hospitality industry for over 18 years Previously, he played a key role in building the Lemon
and has worked with brands like Mansingh Group of Hotels,
Tree brand with his involvement in pre-opening sales,
President Group of Hotels and Lemon Tree. Development
of Regional sales offices being his forte, he has travelled market study and driving sales . He was also
across the country developing new markets. associated with Standard Chartered and Sydney’s SAE
Technologies
 WE ARE A RELATIONSHIP COMPANY
We believe in personal relationships based on trust and transparency - with our
People, Guests, Promoters, Share & Stakeholders

FLEXIBLE PARTNERSHIP SOLUTIONS

MANAGEMENT CONTRACTS
This allows you to retain ownership of your property while we undertake the day-to-day
management. You have the confidence of working with a leading hotel brand while we run their hotel
with efficiency and passion.
302, Mewad, Patanwala Compound, LBS Marg,
Ghatkopar West, Mumbai- 400 086
mail@othpl.com