BUSINESS

OPPORTUNITY
FOR CURIOUS
BIRYANI
LOVERS
Brand Introduction

• Established in 2013
• Serving consistent Authentic Hyderabadi Food from the last 6 years in an extremely
competitive market of Viman Nagar.
• Second Branch established in 2017 in Magarpatta.
• Centralised Kitchen established in 2017 which is well equipped and has a capacity of
supplying food to a minimum of 6 outlets.
• Average yearly sales from both the outlets is 2.5cr
Future and Expansion plans

• As per the current market situation, the future of the brand is an exclusive take away
counters all over Pune and then onwards to Mumbai.
• First Centralised Kitchen setup in Sainath Nagar will be able to cater to the following
locations:
• Viman Nagar
• Wadgaon sheri
• Magarpatta
• Fatima Nagar
• Dhanori/Vishrantwadi
• Wagholi
• All of the above mentioned locations will have a physical presence and shall cater to a
radius of 7km from the location.
• Similar Centralised kitchen will be later on setup in West Pune and North Pune which will
be inturn capable of handling another 5-6 outlets in the mentioned zones.
• We have an extensive training process in which we are already getting our team ready for
expansion plan.
Why Franchising?

• The most effective system for distribution of goods and services.

• It combines the entrepreneurial drive of a business person with the experience and
resources of a larger company.
• Corporate Structure which is extremely efficient and provides maximum benefits for both
parties.

Franchising Benefits

• When you invest in franchising, you DEINVEST in Hits and Trials.

• Fore-runners in Franchise Network allows you to the pros of Best Deal.
• As the Franchise Network expands, your individual business will grow as well.
• INDUSTRY STASTICTICS prove that success rates of franchises are significantly higher those
of individuals starting their own business concept.
Our Business Proposal.

• Based on the Standards laid by the franchiser, the franchisee will setup a Take Away
counter under the name of Lazeez by Hyderabadi Delicacies at a location decided by both
the parties.
• The Franchisee will be bearing all the investments as specified in the business model.
• The Franchiser will be providing all the conceptual and operating guidelines and also
operational guidance for the business.

Being a Franchisee, You will get:

• Years of Experience
• Brand Loyalty and Recall
• Stable yet growing business model
• Technical Knowledge and Expertise
Why Lazeez?

• Lazeez by Hyderabadi Delicacies was the first among all the restaurants in Viman Nagar with
its strong USP of Hyderabadi Dum Biryani.
• Anyone who has visited Lazeez knows its specialty and USP. Hence, establishing a brand
recall factor will not be a problem.
• Lazeez has an expertise of 6 years and is successfully running strong even with the massive
increase in competitors in the area.
• Lazeez will run your Mother-Kitchen and manage all the professional and expertise based
cooking and all cost of plant, machinery, food, cost, manpower and wastage cost.
• Lazeez will manage your CRM, Online Marketing, Brand Designing and Food introductions,
so that the Franchisee will not have to plan any kind of media planning.
• Complete Food cost management module with dynamic and real time food production with
negligible or zero food wastage.
• Marketing Cost shared by the Franchisee and very low marketing cost since common
campaigning runs the city.
• No Learning or experimental curve.
• All season business with a very small lean period.
• This is a long term business with a solid foundation.
Roles and Responsibilities of Lazeez

• Technical Guidance for setting up the take away counter.

• Operating Guidance for smooth functioning of the take away counter.
• Operating Interface for daily operative assistance.
• Will Help in sourcing of 3M – Men, Management and Material.
• Food Cost, Standardisation and Quality Management.
• Guest Relations Management.
• Media Planning, Recipe and Management.
• Online PR and Management.
• Vendor Management via CPR- Central Purchase Requisition.
Roles and Responsibilities of the Franchisee

• Pre-Commissioning Capitalisation and Expenses.

• Marketing expenses in sharing mode.
• Maintenance Expenses
• Legal Ownership of the business
• Legal, PR and Licencing Maintenance.
• Government Approvals and sanctions.
• Payment of all Government duties, Taxes and levies.
• Avoid any kind of unlawful activity.
Lazeez Franchise

Model: Biryanis and Kebabs Model

Brand Fees

8,00,000/- Non-Refundable as Brand Fees or Franchise Cost

2,00,000/- Refundable upon extermination of contract as a security amount for both parties

Setup : 3,50,000/-

Initial Marketing and running cost:

1,50,000/- for 6 months

Operations:
Food Will be Purchased from the brand at full food cost and transportation of the food. This
will be 50-55% depending on the category of food.
10% Commission of the daily sales generated will be paid in full to the brand.
15% (Variable +/- 5%) at an average to be kept aside for discounts on online portals or direct
phone orders.
20% is left over for the franchisee.

Overheads: 50,000-60,000/- per month

Revenue Targets & Profits

Time Period Target Revenue Gross profit Net Profit

0-6 months 1,50,000 – 2,50,000 pm 45,000 – 75,000 pm Break Even After
discounts & overheads
6-12 months 2,50,000 – 3,50,000 pm 75,000 – 1,05,000 15,000 – 35,000
12-24 months 3,50,000 – 5,00,000 pm 1,05,000 – 1,50,000 35,000 – 65,000

The above mentioned revenues are an estimate and is as per the

market conditions in the previously mentioned franchise target
zones.
Franchise Fee Criteria

One Time Non-Refundable Fee Towards

• Utilisation of our Brand, SOP(Standard Operating Procedure), Management and Operative

Confidential Information, Recipe and Proprietary Information.
• Initial Concept Planning, Initial and Continual Resource Management of all Manpower,
Management and Material.
• Pre Commissioning to commissioning direct supervision and implementation of all the
systems and setups.
• Cross Utilisation of our existing resources and customer data and management teams.
Lazeez by Hyderabadi Delicacies.

https://www.zomato.com/pune/restaurants
/lazeez-by-hyderabadi-delicacies

https://www.swiggy.com/restaurants/lazee
z-by-hyderabadi-delicacies-datta-mandir-
chowk-viman-nagar-pune-4775