TYPES OF

QUALITATIVE
RESEARCH
Ethnographic Model
The ethnographic model is one of the most
popular and widely recognized methods of
qualitative research; it immerses subjects
in a culture that is unfamiliar to them.
 Focuses on description and interpretation of cultural behavior.

Purpose - to describe a culture's characteristics

 Ground theory ( Glaser and Strauss, 1967)

Grounded theory method tries to explain why a

course of action evolved the way it did.
Grounded theory looks at large subject
numbers. Theoretical models are developed
based on existing data in existing modes of
genetic, biological or psychological science.

Purpose - theory
development
Phenomenological
Method

Describing how any one participant experiences a

specific event is the goal of the phenomenological
method of research. This method utilizes
interviews, observation and surveys to gather
information from subjects. Phenomenology is
highly concerned with how participants feel about
things during an event or activity.

Purpose, goal - to describe experiences as they are lived

Case Study Model
The case study approach tries to study unit of any
subject. It tries to bring together all aspects and
information about the unit under study, contributing
to explaining or describing something. This could
be a country or a company.

Purpose - describe in-depth the

experience of one person, family,
group, community, or institution
Historical Model
The historical method of
qualitative research
describes past events in
order to understand
present patterns and
anticipate future choices.

Purpose - describe and examine events

of the past to understand the present and
anticipate potential future effects.
Narrative Model
The narrative model occurs
over extended periods of
time and compiles
information as it happens.
1
Like a story narrative, it
takes subjects at a starting
point and reviews situations
as obstacles or opportunities
3 occur, although the final
narrative doesn't always
4 remain in chronological
order.
QUIZ
1 The purpose of this type of Qualitative Research is to
describe a culture's characteristics

2 Describe in-depth the experience of one

1
person, family, group, community, or
institution
2
3 The purpose of this type of Qualitative Research is
to describe experiences as they are lived

4 5 The grounded theory method was

developed by?

D
D
D
6 One of the most popular and widely recognized methods of qualitative research

Describing how any one participant experiences a specific A. Phenomenology

7 event is the goal of the phenomenological method of B. Historical
research. C. Grounded
D. Ethnographic
8 Describe and examine events of the past to understand
the present and anticipate potential future effects

9 Used in discovering what problems exist in a social

scene &how persons handle them

Which of the following is a qualitative research design

10 where lived experiences of individuals are examined in
their "life-world"?
THANK YOU