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Movement
British Colonial India
British Colonial India
Causes that led to NCM
• First nationwide mass movement of India launched on Aug 1st, 1920 by Gandhi.
• It was a retaliation against the atrocities of Rowlatt Act, Jallianwala Bagh tragedy and the Khilafat
Movement.
• AIM :
Self governance (Swaraj)
Independence
How was it Implemented?
All these strategies were implemented while keeping in mind Gandhi’s philosophy of Non-Violence.
Key personalities
• M K Gandhi
He announced his doctrine of non-violent Non-Cooperation Movement in March,1920
He urged the people to adopt Swadeshi principles and habits such as hand spinning
He suspended the movement due to outburst of violence at Chaura Chauri during Feb, 1922
• C R Das
He presented the main resolution on Non-Cooperation Movement in the Congress in 1920
His subordinates and supporters played a major role in uniting the Hindus of various parts
• Jawaharlal Nehru
He encouraged the formation of the Kisan Sabha to take up the cause of the peasants
He was against Gandhi's decision to withdraw the movement
Key personalities
• Motilal Nehru
He renounced his legal practice in response to the Non-Cooperation Movement call
Many other notable lawyers also gave up their practice which inspired many others
• Proper management and communication till grass root level- message of ahimsa not imbibed by all,
state do’s and don'ts clearly
• Taker of initiative to bring change
• Learn from mistakes- successful in future movements including Quit India and Civil Disobedience
• Discussions with stakeholders instead of focusing only on individual decisions
Learnings for Managers from NCM
• Credibility and leadership of a manager- walk the talk, motivate, inspire- whole nation came together
• Backup plans - sudden stop to a project hurts momentum and morale of people
• Evaluate feasibility of plan – boycotting British products difficult; India not self sufficient to sustain
demand; lack of institutions, expensive swadeshi clothes
• Have a clearly defined objective – intermingling causes confusion and chaos, often ends with fulfilling
neither objective
Conclusion
• The movement marked the transition of Indian nationalism from a middle-class to a mass basis.
• Although a similar type of movement was introduced in 1930, the civil disobedience movement. The
main difference was the introduction of a policy of violating the law.