Whose voice guides your

choice?

Clipart-Microsoft Office XP 2002

Propaganda techniques in the

media
How do you decide who is the
best candidate…

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or which is the
best toothpaste ?

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Looking for facts to back up
your choice is an excellent
idea, but find out who is
presenting those facts.

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Are they facts at all,
or is the advertiser
using propaganda
techniques to
persuade you?

Clipart-Microsoft Office XP 2002

1. “Bi-bingo ka sa sarap.” Bingo Biscuit
2. “Mukhasim” Datu Puti
3. Batang may laban. Bonakid
4. Bida ang sarap. Jollibee

5. Para sa malinis at bangong Surf Fabcon

tumatagal.

6. Tibay araw-araw Bear Brand

7. O’ Barr sa sarap! Fudgee Bar

8. Hari ng padala LBC

9. Sarap to the bones Max’s Restaurant

What are Propaganda
techniques?
• Propaganda is designed to
persuade.
• Its purpose is to influence your
opinions, emotions, attitudes,
or behavior.
• It seeks to “guide your choice.”
Who uses Propaganda?

•Military
•Media
•Advertisers
•Politicians
•You and I
What are some of the techniques
used to persuade us?
•Bandwagon
•Name-calling
•Testimonial
•Glittering Generality
•Plain-folks appeal
•Transfer
•Emotional words
•Faulty Reasoning
•Fear
 Bandwagon
•Everybody is doing this.
•If you want to fit in, you need to “jump
on the bandwagon” and do it too.
•The implication is that you must JOIN
in to FIT in.

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For example:

If the whole
world uses this
VISA card, you Bank of the World Visa Card-

must need one

You can use it from Tennessee to
Timbuktu-

too.
anywhere you travel in whole wide
world !!

Sign up today at www.bowvisa.com

Clipart-Microsoft Office XP 2002

Name-calling

•A negative word or feeling is

attached to an idea, product, or
person.
• If that word or feeling goes along
with that person or idea, the
implication is that we shouldn’t be
interested in it.
For example:
Do we want a mayor who will leave us in
debt?

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Spending grew 100%

under Mayor Moneybags!
Testimonial

•A famous person endorses an

idea, a product, a candidate.

•If someone famous uses this

product, believes this idea, or
supports this candidate, so should
we.
Glittering Generality

•A commonly admired virtue is

used to inspire positive feelings
for a person, idea, or product.
•Words like truth, democracy,
beauty, timeless are examples of
those general terms.
For example:
If you want to
be brighter,
you’ll support
Bill Brite.
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Look on the bright

side!
Vote for Bill Brite !
Plain-folks appeal

This idea, product, or person

is associated with normal,
everyday people and
activities.
Transfer

•Symbols, quotes, or images of

famous people are used to
convey a message.
•The message may not
necessarily be associated with
them.
 Celebrate
For example: the American
Way this 4th
Joe uses symbols of of July-
America to tie his Eat at Joe’s
restaurant to
American values for Joe’s Barbeque
Independence Day.

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Emotional words

•Words that leave us with

positive feelings are used to
describe a product, person,
or idea.
•We associate those words
and, therefore, those
positive feelings with the
product.
For example:
What feelings
are inspired by
the words “true
love”? If you
wear this
cologne will
someone fall in
love with you? True Love
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Faulty Reasoning
•Factual supporting details are
used though they do not
support the conclusion. It works
like this:
•Christians believe in God.
•Muslims believe in God.
•Christians are Muslims.
For example:

Does this mean

that teachers
need medication
to keep their cool
during the school More teachers
recommend Calm-
day ? me to help them
make it through the
day
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Fear

•Our fears are displayed.

•Ideas, candidates, or
products are shown to put
our fears to rest.
For example:
If you use Safety
Ware it will
people from
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Guard against
stealing your Identity theft
identity-or will it? Use Safety Ware
www.safetyware.com
 How do we make sure that we are
making informed choices,

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instead of allowing others to sway us in

our decision-making?
We make our own choices
when …
•we read and listen to reliable sources,
•we watch for combinations of truths
and lies,
•we check for hidden messages,
•we watch for use of propaganda
techniques,
 and, most importantly,

www.scottish.parliament.uk/ educationservice

WHEN WE LISTEN TO OUR OWN

VOICES !
Seat Work #1