Market Strategies by Market Leader (Maruti)

• Maruti maintains its dominance and leadership by consistently launching best products and
expanding its market share.

• By offering optimum pricing it defends its market share.

Market Strategies by Market Challenger(Hyundai)
• Hyundai follows attacking strategy by launching new and competitive variants.
• On various occasions it has done frontal attack on its competitors.
 Inferences from Online Market survey

Influencers
User Preferences 8%
7%

30.6%

22.2%
85%

5.6% Service Quality Friends and Family Advertisement Online Portal

Tata
5.6%
Mahindra

Hyundai

Maruti

0 1 2 3 4 5 6 7 8 9
 Inferences from Online Market survey

Most Liked Features of Maruti

Brand Loyalty
100.00% 90.90%
90.00%
Tata 80.00%
70.00% 63.60% 63.60%
60.00%
Mahindra 45.50%
50.00%
40.00%
Hyundai 30.00%
20.00%
10.00%
Maruti Suzuki
0.00%
Mileage Design Resale value Servicing and
0% 10% 20% 30% 40% 50% 60% 70% 80% maitenance