Surge Protectors

Belkin Surge Protection

Surge Training Kit - January 2010 Confidential information. Not for distribution or
2
reproduction. © 2010 Belkin International, Inc.
Why Power Protection?
An astonishing 53 percent of equipment failure
can be attributed to power surge/failure

Main Causes of Equipment Failure

Surge Training Kit - January 2010 Confidential information. Not for distribution or
3
reproduction. © 2010 Belkin International, Inc.
 Surge Protection

Confidential property of Belkin Asia Pacific Limited. Unlawful to copy or reproduce in any manner without the express written consent of Belkin.
 Why do we need a Surge Protector?
 On average, your home or office will receive over 150 power disturbances per year,
with certain areas sustaining more than 400 disturbances!
 IBM estimates that your computer experiences over 125 electrical disturbances per month.
 Small surges and spikes will slowly damage today’s sensitive electronics.

 Surges and spikes can enter your electronics in a number of ways:

Ground(G)

Neutral(N) Hot(H)

Standard Utility Lines/Outlets Phone and LAN Lines Cable (A/V) Lines
Hot, Neutral and Ground lines
(standard 3 prong outlet)
can all carry a surge

Surge Training Kit - January 2010 Confidential information. Not for distribution or
5
reproduction. © 2010 Belkin International, Inc.
Understand the Components
Power Strips vs. Surge Protectors
Power Strips
 Offers expanded outlet space
 No electronics
 No protection against surges, spikes,
or other electrical disturbances
 Never expires
Surge Training Kit
Surge Protectors
• Offers surge protection to all connected
electrical equipment
• Has electronics (Circuit Board, MOVs,
Sidactors, Fuses, and Ceramic Arrestors)
• Electronics enable the surge protector to
understand an “overload” situation and to to
re-route dangerous levels of electricity away
from your sensitive electronics
• Surge Protectors expire over time
- January 2010 Confidential information. Not for distribution or
6
reproduction. © 2010 Belkin International, Inc.
What is Voltage?
 Voltage is a measure of a difference in electric potential energy.
 Electric current travels from point to point because there is a greater electric potential
energy on one end of the wire than there is on the other end. This is the same sort of
principle that makes water under pressure flow out of a hose - higher pressure on one end
of the hose pushes water toward an area of lower pressure. You can think of voltage as a
measure of electrical pressure.

SURGE
Increase in Energy > 3 nanoseconds

SPIKE
Increase in Energy 1 or 2 nanoseconds

Surge Training Kit - January 2010 Confidential information. Not for distribution or
7
reproduction. © 2010 Belkin International, Inc.
What happens if voltage is too high (Surge or Spike)?
 Without any protection, if the surge or spike is high enough, it can inflict severe damage on
a machine. The effect is very similar to applying too much water pressure to a hose. If
there is too much water pressure, a hose will burst.
 Approximately the same thing happens when too much electrical pressure runs through a
wire - the wire "bursts." Actually, you can think of it as heating up like the filament in light
bulb and burning - it's the same idea.
 Even if increased voltage doesn't immediately break your machine, it may put extra strain
on the components, wearing them down over time.

! !
! ! !
! Surge Training Kit - January 2010 Confidential information. Not for distribution or
reproduction. © 2010 Belkin International, Inc.
8
Where does the Energy Go?
 A standard surge protector passes the electrical current along from the outlet to a number
of electronic devices plugged into the power strip. If the voltage from the outlet surges or
spikes - rises above the accepted level - the surge protector diverts the extra electricity into
the outlet's grounding wire. In homes this moves the energy into a rod stuck deep into the
ground.
 As a backup, some surge protectors also have a built-in fuse. A fuse is a resistor that can
easily conduct current as long as the current is below a certain level. If the current
increases above the acceptable level, the heat caused by the resistance burns the fuse,
thereby cutting off the circuit. If the MOV doesn't stop the power surge, the extra current will
burn the fuse, saving the connected machine. This fuse only works once, as it is destroyed
in the process.

Ground(G)

Neutral(N) Hot(H)

Surge Training Kit - January 2010 Confidential information. Not for distribution or
9
reproduction. © 2010 Belkin International, Inc.
What is EMI/RFI?
 Some surge protectors have a line-conditioning system for filtering out "line noise," smaller
fluctuations in electrical current. Basic surge protectors with line-conditioning use a fairly
simple system. On its way to the power strip outlet, the hot wire passes through a toroidal
choke coil. The choke is a just ring of magnetic material, wrapped with wire - a basic
electromagnet.
 The ups and downs of the passing current in the hot wire charge the electromagnet,
causing it to emit electromagnetic forces that smooth out the small increases and
decreases in current. This "conditioned" current is more stable, and so easier on your
computer (or other electronic device).

Surge Training Kit - January 2010 Confidential information. Not for distribution or
10
reproduction. © 2010 Belkin International, Inc.
Features & Benefits

Surge Training Kit - January 2010 Confidential information. Not for distribution or
11
reproduction. © 2010 Belkin International, Inc.
 Surge Protection Design
 MOVs
Metal Oxide Varistors are Semiconductors that start conducting
when their Clamping Voltage* is reached. It acts like a “sponge”
to “soak” up a power surge. The more MOV’s a surge protector
has the higher the Joule rating.

 Thermal Fuses
Thermal Fuses are located immediately beside the MOVs to cut
power if the heat from the MOVs reaches a designated level. A
thermal fuse is a component that will break the electrical circuit if
too much heat is generated by melting MOV’s.

*Clamping Voltage is the voltage at which a surge suppressor completely absorbs all
excess voltage.

Surge Training Kit - January 2010 Confidential information. Not for distribution or
12
reproduction. © 2010 Belkin International, Inc.
Surge Protection Design
 Sidactor
A sidactor is a solid-state over-voltage protection
component used in phone line protection. A sidactor
will switch open when a surge occurs. When the surge
is over, the switch will close and be ready to protect
against the next surge. The advantage is that a
sidactor will never wear out, unlike an MOV that after
repeated surges will wear out. Sidactors will only work
on a low voltage line, so they can’t be used for AC
lines.

 Gas Tubes - for coaxial lines protection

 Additional Components such as High-frequency

Capacitors & Torodial Coils provide EMI/RFI filtration
benefits.

Surge Training Kit - January 2010 Confidential information. Not for distribution or
13
reproduction. © 2010 Belkin International, Inc.
Commitment to Quality
Belkin continually re-inspects products and facilities throughout the lifetime of the
product’s market presence, not just for initial shipments

Surge Training Kit - January 2010 Confidential information. Not for distribution or
14
reproduction. © 2010 Belkin International, Inc.
Commitment to Quality
 Belkin has full engineering expertise at its disposal, reviewing product from conception
to implementation, and throughout the product lifecycle
 Engineers work closely with manufacturers to review schematic designs, and oversee
rigorous testing to ensure product safety and performance standards.

Surge Training Kit - January 2010 Confidential information. Not for distribution or
15
reproduction. © 2010 Belkin International, Inc.
Qualifying Questions and How to Recommend
 Which room is it being used for?
 Home Office, Bedroom, Home Theater, Garage, Kitchen?

 What types of equipment (computing, audio/video)

or appliances are being plugged in to it?
 Modem, Monitor, Desktop, Blender,
DVD Player, Satellite Receiver, etc.?
 Relevant info before recommending
Type of Protection (AC, Modem, Coax)

 Number of outlets?
 Ranges from a single outlet (tap)
to 11 or more

 Cord Length
 Cords of 1 to 4 meters or more in length

 Level of Protection (if customer cares or relates to this feature)

 Measured in Joules - the amount of excess energy the protector can absorb before
failure

Surge Training Kit - January 2010 Confidential information. Not for distribution or
16
reproduction. © 2010 Belkin International, Inc.
Which other rooms should the customer consider?

Surge Training Kit - January 2010 Confidential information. Not for distribution or
17
reproduction. © 2010 Belkin International, Inc.
Where can you place a Surge Protector?

Home Office

HD Television USD 2,000

Computer USD 1,000 Surge Protector
Monitor USD 200 = USD 3,600
USD 19.00 to 129.00
Wireless Router USD 200
Printer USD 200
Surge Training Kit - January 2010 Confidential information. Not for distribution or
18
reproduction. © 2010 Belkin International, Inc.
Where can you place a Surge Protector?

Bedroom

HD Television USD 2,000

Computer USD 1,000 Surge Protector
Monitor USD 200 = USD 4,300
USD 19.00 to 129.00
Speakers USD 300
iPhone USD 800
Surge Training Kit - January 2010 Confidential information. Not for distribution or
19
reproduction. © 2010 Belkin International, Inc.
Where can you place a Surge Protector?

Kitchen

Microwave USD 200

Laptop USD 1,200 Surge Protector
Coffee Maker USD 300 = USD 3,700
USD 19.00 to 129.00
Refrigerator USD 1,000
Under Counter LCD USD 1,000
Surge Training Kit - January 2010 Confidential information. Not for distribution or
20
reproduction. © 2010 Belkin International, Inc.
Where can you place a Surge Protector?

Living Room

HD Television USD 2,000

Blu-Ray Player USD 200 Surge Protector
Game Console USD 500 = USD 4,400
USD 19.00 to 129.00
Surround Sound USD 700
Stereo USD 500
Surge Training Kit - January 2010 Confidential information. Not for distribution or
21
reproduction. © 2010 Belkin International, Inc.
Where can you place a Surge Protector?

Master Bedroom

HD Television USD 2,000

Laptop USD 1,200 Surge Protector
Blu-Ray Player USD 200 = USD 4,900
USD 19.00 to 129.00
Game Console USD 500
Exercise Equipment USD 1,000
Surge Training Kit - January 2010 Confidential information. Not for distribution or
22
reproduction. © 2010 Belkin International, Inc.
Where can you place a Surge Protector?

Garage

Electric Tools USD 400 Surge Protector

Battery Chargers USD 100 = USD 900
USD 19.00 to 129.00
Workshop Lights USD 200

Surge Training Kit - January 2010 Confidential information. Not for distribution or
23
reproduction. © 2010 Belkin International, Inc.
Why Belkin?
 Lifetime Replacement Warranty
 Connected Equipment Warranty
 Designed in USA - Durable construction and design ensures safety
 Over 100 Million units of Belkin Surge Protectors in use Worldwide

Minimal investment to protect and extend products life!

Surge Training Kit - January 2010 Confidential information. Not for distribution or
24
reproduction. © 2010 Belkin International, Inc.
Belkin Surge Protector
 Lifetime Product Warranty
Belkin will replace, free of charge, any Surge Protector that is defective
or expires after protecting your electronic devices.

 Connected Equipment Warranty

An insurance that Belkin will repair or replace any equipment damaged
by a surge, spike or lightning strike while properly connected to a Belkin
SurgeMaster, up to the maximum value stated on the front of the package.

For the CEW to apply

 The SurgeMaster or UPS must be connected directly to an Earthed Socket, not via any
Extension Lead, Power Strip, or Surge Protector etc.
 Equipment must be connected directly to the SurgeMaster or UPS
 All Wiring into the Equipment needs to go through the Surge Protector
Surge Training Kit - January 2010 Confidential information. Not for distribution or
25
reproduction. © 2010 Belkin International, Inc.
Range Overview & Step-up Series

Surge Training Kit - January 2010 Confidential information. Not for distribution or
26
reproduction. © 2010 Belkin International, Inc.
Surge Protectors Range – Singapore and Malaysia
Superior and Gold Series

SurgeCube 1 Outlet Surge Protector - Part # BSV102sa

SurgeCube 1 Outlet Surge Protector with 2 x 2.4A Shared USB Charging - Part # BSV103sa
4 Outlets Surge Protector 2 m. Power Cord with 2 x 2.4A Shared USB Charging - Part # BSV401sa2M
6 Outlets Surge Protector 2 m. Power Cord with 2 x 2.4A Shared USB Charging - Part # BSV604sa2M
8 Outlets Surge Protector 2 m. Power Cord with 2 x 2.4A Shared USB Charging – Part # BSV804sa2M
• Lifetime Replacement Warranty
• SGD$ XXX / MYR15,000 Connected Equipment Warranty

Surge Training Kit - January 2010 Confidential information. Not for distribution or
27
reproduction. © 2010 Belkin International, Inc.
Surge Protectors Range - Indonesia

Economy Series

4-Outlet Surge Protector with 1 M. Power Cord - Part # F9E400en1M

6-Outlet Surge Protector with 1 M. Power Cord - Part # F9E600en1M

• 1-Year Replacement Warranty

• Rupiah 10,000,000 Connected Equipment Warranty

Surge Training Kit AP April, 2010 Confidential information. Not for distribution or
28
reproduction. © 2010 Belkin International, Inc.
Surge Protectors Range - Indonesia

Home Series

4-Outlet Surge Protector with 2 M. Power Cord and Cable Management

- Part # F9E400en2M

• 1-Year Replacement Warranty

• Rupiah 10,000,000 Connected Equipment Warranty

Surge Training Kit AP April, 2010 Confidential information. Not for distribution or
29
reproduction. © 2010 Belkin International, Inc.
Surge Protectors Range - Indonesia

Superior Series

8-Outlet Surge Protector with 2 M. Power Cord and Cable Management

- Part # F9M800en2M

• 1-Year Replacement Warranty

• Rupiah 40,000,000 Connected Equipment Warranty

Surge Training Kit AP April, 2010 Confidential information. Not for distribution or
30
reproduction. © 2010 Belkin International, Inc.
Surge Protectors Range – Indonesia
Surge Master Series
SurgeCube 1 Outlet Surge Protector - Part # BSV102vf
4 Outlets Surge Protector 2 m. Power Cord with - Part # BSV400vf2M
6 Outlets Surge Protector 2 m. Power Cord with - Part # BSV600vf2M
• 2-Year Replacement Warranty
• Rupiah 40,000,000 Connected Equipment Warranty

Surge Training Kit AP April, 2010 Confidential information. Not for distribution or
31
reproduction. © 2010 Belkin International, Inc.
Surge Protectors Range – Indonesia
Surge Plus Series
SurgeCube 1 Outlet Surge Protector with 2 x 2.4A Shared USB Charging - Part # BSV103vf
4 Outlets Surge Protector 2 m. Power Cord with 2 x 2.4A Shared USB Charging - Part # BSV401vf2M
6 Outlets Surge Protector 2 m. Power Cord with 2 x 2.4A Shared USB Charging - Part # BSV604vf2M
8 Outlets Surge Protector 2 m. Power Cord with 2 x 2.4A Shared USB Charging – Part # BSV804vf2M
• 2-Year Replacement Warranty
• Rupiah 40,000,000 Connected Equipment Warranty

Surge Training Kit AP April, 2010 Confidential information. Not for distribution or
32
reproduction. © 2010 Belkin International, Inc.
33