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Written Work
25%
Performance Tasks
50%
Quarterly Assessment
25%
LEARNING COMPETENCIES
Learners will be able to…
define communication and media;
identify the two basic types of
communication;
discuss the elements of communication
and communication models;
LEARNING COMPETENCIES
Learners will be able to…
describe how communication is affected by
media and information;
identify the similarities and differences of
media literacy, information literacy, and
technology literacy; and
define Media and Information Literacy.
TOPIC OUTLINE
• I- Introduction to Media and Information
Literacy
• A- Communication
• 1. Definitions
• 2. Basic Types
• 3. Elements
• 4. Communication Models
B. How Media and Information Affect
Communication
TOPIC OUTLINE
• What is
communication?
• Why do we
communicate?
• How do we
communicate?
Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/
WHAT IS
COMMUNICATION? the act or process of using words,
sounds, signs, or behaviors to
express or exchange information or
to express your ideas, thoughts,
feelings, etc., to someone else
Communication (http://www.merriam-webster.com)
NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION
• Signs • Oral
• Symbols • Written
• Colors
• Gestures
• body language
• facial
expressions
• Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/
PROCESS OF COMMUNICATION
Says
Who In Which To Whom With what
What
Channel effect?
COMMUNICATOR MEDIUM RECEIVER EFFECT
MESSAGE
TRANSMISSION MODELS
SHANNON-WEAVER’S COMMUNICATION
MODEL (1948)
• Why is communication a
process?
• What are the important
elements of
communication?
• How can we achieve an
effective communication
with other people?
Photo Credit: https://www.pinterest.com/pin/157837161915025462
PICTURE ANALYSIS
Photo Credit:https://www.facebook.com/sarcasmLOL/photos/a.1521463861515726.1073741828.1515871602074952/2049225658739541/?type=3&theater
Photo Credit: http://www.quickmeme.com/p/3w26jo
HOW IS COMMUNICATION AFFECTED BY MEDIA
AND INFORMATION?
Media
Literacy
Technology
Information
(Digital)
Literacy
Literacy
• Guide Questions
1. What are the basic components of
Media and Information Literacy?
2. What is Media Literacy? Information
Literacy? Digital literacy?
3. How are these literacies connected or
related to each other?
CLASS DISCUSSION
• Guide Questions
1. What are the basic components of
Media and Information Literacy?
2. What is Media Literacy? Information
Literacy? Digital literacy?
3. How are these literacies connected or
related to each other?
What is
Media and
Information
Literacy?
MEDIA
DIGITAL
SHARE SHARE
INFORMATION INFORMATION
RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION
Source: http://www.gov.ph/downloads/2012/201209-K-to-12-Toolkit.pdf
REFERENCES
Media and Information Literacy Curriculum
Guide by DepEd
Media and Information Literacy by Boots C.
Liquigan, Diwa Learning Systems Inc.
UNESCO Media and Information Literacy
Curriculum for Teachers
http://communicationtheory.org/category/co
mmunication-models/page/2/
REFERENCES
http://communicationtheory.org/types-of-
communication/
http://www.unesco.org/new/en/communication-
and-information/media-development/media-
literacy/mil-as-composite-concept/
http://unesdoc.unesco.org/images/0022/002246/
224655e.pdf
http://www.unescobkk.org/fileadmin/user_upload
/ict/Workshops/RDTC_15ch/S6D3-Ramon.pdf
½ CROSSWISE