The following slides about

corporate social
Resposibility
• Business Perspective
• Stakeholders
• Business Environment

2
Business perspective

• Traditional view
• Business as economic institution
• Business as socio-political institution
• System view
• Business as multipurpose institution

3
Traditional perspective
• Business as economic institution
Business as economic entity that interacts with
society only through transaction in the
marketplace

• Business as socio-political institution

Business as sociopolitical entity that interacts with
society through complex interaction for
increasing wealth and prosperity of society

4
Business as an economic institution

Price & Product Choice of

Quality employees

Business Firm

Quantity of Use of
output resources

5
Business as sociopolitical institution

Changes in Increased Govt.

International Intervention:
Ideologies & •Statutory Law
Environment • Admnistrative Law
Values

Increased Influence
Upgrading of Business Firm of external or public
Ethical Standard Interest Group

Improved Changing Att.of Increased Importance

Communication&
Increased Impt of Society toward of Internal
Media Business Stakeholder Group

6
These slides about csr …..