BANDURA’S

SOCIAL COGNITIVE
LEARNING THEORY
ALBERT BANDURA
Canadian-American
psychologist

ORIGINAL THEORY: SOCIAL

LEARNING THEORY
(1960’s)

CORE CLAIM: BEHAVIOR

CAN BE LEARNED BY
OBSERVATION.
BOBO DOLL EXPERIMENT

-Experiment conducted by Bandura

to support his theory.

-72 children (3-6 y/o) grouped into

3 by sex.
 1961 (Live Model)
1st Group (Aggressive Group)
-An adult/model who physically and verbally
attacked the bobo doll

2nd group (Non -aggressive group)

-An adult/model ignored the bobo doll and
played with the other toys in the room.

3rd Group(Controlled Group)

- no model
Result:
 Aggressive model >agressive or more
aggressive responses

 Non-aggressive model >non-imitative or non-

aggressive responses

 Physically aggressive responses are imitated by

boys more than girls.
 1963 (TELEVISED MODEL)

O Same method done from the first experiment

O With the use of motivation

 MAJOR CONCEPTS OF SOCIAL
COGNITIVE LEARNING THEORY
Observational Learning

We can learn from two ways:

a) Enactive Learning
- learning by doing
- direct experience
b) Vicarious Learning
- learning through observation
 FOUR PROCESS THAT INFLUENCE
OBSERVATIONAL LEARNING
1. Attention
- paying attention to the model
- noticing the behavior
2. Retention
- memory
- how well the behavior is remembered
- remembers/retains what was noticed
3. Reproduction
- to physically reproduce the skill
- the ability to perform the behavior that the model had
demonstrate
4. Motivation
- the will to perform a certain behavior
- you have to be motivated to copy a behavior,
otherwise you’ll stop practicing it and eventually forget it.
TRIADIC RECIPROCAL DETERMINISM

BEHAVIOR

ENVIRONMENT PERSONAL FACTORS

-Also known as TRIADIC RECIPROCAL CAUSATION

-A person’s behavior is both influenced by or influences

his/her personal factors and environment.
SELF-EFFICACY
- Belief in one’s ability to succeed in specific
situations or accomplish a task.

- Plays a major role on how we are motivated to

reach our goals or approach challenges.
 SOURCES OF SELF-EFFICACY
1. Performance Accomplishment/Mastery Experiences
- Previous successes raise mastery expectations while
repeated failures lower them.

2. Vicarious Experience
- Gained by observing others perform activities successfully
- Often referred to as modeling

3. Social Persuasion/Verbal persuasion

- Influential people in our lives can strengthen our beliefs that
we can cope successfully with specific tasks

4. Physiological and Emotional State

- The individual’s physiological and emotional state influences
self-efficacy judgement with regards to specific tasks, ex.
anxiety, physical incapability, anger and etc.
MONKEY SEE, MONKEY DO
“Your Beliefs become your
Thoughts,
Your Thoughts become your
Words,
Your Words become your Actions,
Your Actions become your Habits,
Your Habits become your Values,
Your Values become your Destiny.”
-Mahatma Gandhi-
THANK YOU!