Presented By

Shivam Srivastava
MBA Marketing
3rd Sem
Definition
 The AIDA model is used in marketing and
advertising to describe the steps or stages that a
consumer goes through before buying a
product/service.

 The AIDA model describes the four stages a consumer

needs to go through to become a customer. The stages
are Attention, Interest, Desire, and Action (AIDA).
 The design and development of advertising follows the
AIDA formula. The effectiveness of advertising
depends upon to what extent the advertising
message is received and accepted by the target
audience.
 Attract Attention
 Secure Interest
 Build Desire for the
product
 Obtain Action.
How to Apply the AIDA Model to
Your Marketing
Attracting Attention: Creative Idea
 To boost your brand awareness, research your target
audience’s problems and passions. Then, create content
that solves their problems and focuses on their passions.

 Your target audience should also be able to discover your

content through Google, social media, or another
website.

 If your content can grab their attention and deeply engage

them, your target audience will start to become curious
about what your company actually does.
Generating Interest :Creative Strategy
 Once your target audience is aware and curious
about your product or service, they’ll want to learn
more about your brand, the benefits of your solution,
and your potential fit with them.

 To make it easy to learn about your brand, solution,

and fit, feature your mission statement on your
website, explain exactly what you do on your
homepage, describe the benefits of your solution on
your product pages.
 Stimulating Desire : Communications
appeals
 The prospects you’re most likely to close are the consumers
who envision a future with you -- they already enjoy
consuming your content and think your product or service
will be even better.

 But to generate enough excitement in your prospects to

compel them to act, you need to make sure their affinity
for your brand hits a certain threshold.

 To do this, keep serving them content, offers, discounts,

freebies. The more prospects interact with your brand, the
more they’ll trust you, boosting the chances they’ll
eventually buy your product or service.
Spurring Action
 After you generate enough desire for your product or
service, give your prospects the chance to act on it.
Place "request a demo", "free trial", and "contact
sales" etc. your homepage, pricing page, and product
pages.
Thank you !!!