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E- business

Comparative study of webpages


of 3 different job portal sites..
Monster.com
Naurki.com
Timesjob.com

Puja Yadav – 91
Rahul Wadhera – 92
Ramandeep Singh – 93
Rupal Talwar – 94
Saloni Sharma – 95
Sayan Chatterjee - 96
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CONTENT
Introduction
Introduction
Main Purpose of online Job Portals
Main Purpose of online Job Portals
Target Audience
Positioning
Target Audience
Design
Positioning
and Layout
Sources
Design and Layout
of Revenues
Business
Sources of Revenues
Models
Cost
Business
AssociatedModels
Competitive
Cost Associated
Advantage
Benefits
Competitive Advantage
Other questions
Benefits
Analysis
Other questions
Conclusion
 Analysis
 Conclusion

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T I O N
D UC
T RO
IN
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• Leading provider of online recruitment, matrimonial & real
estate classifieds and related services in India.
• Their business is managed primarily through four divisions,

Online recruitment classified division,


Online matrimonial classified division,
Online real estate classified division and
Offline executive search division.

• Launched a Gulf version of the recruitment for middle east.


• It launched a career counseling and guidance site, a
professional
networking site and an education classified site.
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January 2004 - Born
The fastest growing and most innovative Indian online
recruitment portal

February 2006- Became the first Indian recruitment portal


with an international footprint by launching its Gulf portal.

The Gulf portal is intended as a platform where companies


based in Bahrain, Kuwait, Lebanon, Libya, Oman, Qatar, Saudi
Arabia and UAE, converge with talent from India to satisfy their
HR requirements. Not only that, residents of this region can
apply for jobs in Gulf countries and India, through
TimesJobs.com.
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• Present in more than 25 countries all over
the world.
• It is the biggest job search portal in the world.

• It was founded by Jeff Taylor in 1994 and


operate under flagship of monster worldwide.

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MAIN PURPOSE OF THE
ONLINE JOB PORTALS

To Provide A Common Platform For Employers And


job-seekers

Employers To Post Job Requirements For A


Position To Be Filled

Employees Get Career And Job-search Advice

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TARGET AUDIENCE

Employers

Consultants

Job Seekers (Freshers


And Experienced
people)

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POSITIONING

Naukri.com Every Person Who Is Looking


For The Job Should Get One

Monster.com Right Person At The Right Job

Timesjob.com Best Paying Jobs

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DESIGN AND LAYOUT
• Visual hierarchy-clear • An absolutely clutter-free • Administrative elements
• Use of colors - light blue homepage that is pleasing at the bottom
and white
• Margins around the to the eye and easy to use. • All links in blue
image- small • Use of colors- orange and
• White space- Efficiently white. • All information on
used • Header of the home page homepage
• Navigation- Various has its logo.
sources of giving direction • Navigation area is at the • Jobs can be browsed
center of the body and on according to functional
to the user its right side but for other areas
• Administrative elements- pages, it uses header
at the bottom based and left hand
navigation
• Administrative elements
at the bottom

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SOURCES OF REVENUE

 90% From Corporate clients and consultants

 10% from Job seeker

 BPW, Job gallery, panels, logos and banners-


Branding solution on home page

 Resume database access

 Job posting and E-application software

 Resume Listing, Resume Development, Resume


Display, Resume Flash and Job Mail facilities
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BUSINESS MODEL

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COST ASSOCIATED

Monster.com Naukri.com Timesjob.com


• On advertising which • The products and
Advertisements-
services that
Google charges a fixed
can be seen on all the naukri.com sells to
amount every time a
prominent Indian client run on red hat
user clicks on their
internet sites and enterprise linux.
advertisement
also on television. It’s an open source
technology.
• In managing the Cost incurred on
Job fairs
website, the products
• Online Advertising -
and services that MSN And Yahoo
monster
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clients.
COMPETETIVE ADVANTAGE

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• E-application software to manage
responses
online in an efficient manner

• Innovative mailing-the brochures with


themes like stress ball campaign

• First to offer really simple syndication


(RSS)
feeds of relevant jobs
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 Flagship brand of monster worldwide inc.

 Leading online global careers network


with sites in 26 countries around the world  

 Monster introduced magic search, a


revolutionary and innovative search tool for the
employers to enable accurate search for high
quality resumes.

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 Has been rated as the best job site on the
basis of site technology, design, usability and
content, according to the pc world web
awards 2007 & 2008.

 Launched a new video profile service for


employers.

 Recently, the site also announced the launch


of a video resume for the jobseekers.

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It has entered into a strategic partnership with
NowPos Online Services Pvt. Ltd., a niche
premier Voice Technologies Products Company
based in Hyderabad, to launch the world’s first
voice resume service .

Available as a seamless service on


www.TimesJobs.com, potential and existing
BPO employees can now “speak and record”
their resumes.

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Timesjob.com collaborated with the Indian
Army Placement Agency (APA) in 2005, to
leverage the skills of the retiring army
personnel in facilitating their entry into the
corporate world.

Offline Business - Job Fairs

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BENEFITS OF THE STRUCTURE OF
NAUKRI.COM
 Prominently placed jobs by category section

 A clearly visible top employer section catches


attention

 BPW section with the names of the companies


gives a feel of lots of opportunities

 Easy navigation
 New user can easily apply without registering

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BENEFITS OF THE STRUCTURE OF
MONSTERINDIA.COM
A very tidy and confusion free homepage.

Easy navigation

More specific search options

Guided search on the second page with top


employer
section, job by salary, experience and location

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Other Questions
Are the sites useful?

 From the company’s point of view

 From the target users point of view

Are different strategies being employed?

 Advertising

 Innovative products and services


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Contd…
•Would you recommend any company’s approach Over
the others?
Job fairs
Registration for new users

•How do you think these sites will evolve?

Different languages

Video conferencing

Online chat facility with consultants


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Can we develop a general framework that will help
Other companies in this industry design their
websites??...

 Website can be divided into various sections:-


 Employee section
 Employer section
 HR consultant section
 Administration
 General zone- Portal Information, Advertising Options,
HR Speaks, FAQs, Contact Information, Privacy Policy,
Legal Disclaimers, Grievances, Feedback

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Analysis As per Alexa And Comscore
Parameters Naukri.com Monster.com Timesjob.com
Clarity
Ease of Use
Speed of Access
Aesthetically
Pleasing

Reach 855 257

Unique user in a 2.3 million 1.3 million


month

Active User Once CV is Updated Once a job in the


or applied. job alert mail is
opened.

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Conclusion
• . Ranking is based on search engine results and
our own view of such job sites. Results may vary
from time to time.
Job Site Rank Indian Jobs Sites
• 1. Naukri.com
• 2. Monsterindia.com
• 3. TimesJobs.com
• 4. JobsAhead.com
• 5. JobStreet.com
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• Thanks!

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