INFORMATION TECHNOLOGY’S ROLE IN

BUSINESS
 Information technology is everywhere in business
 Anyone involved in business must understand
technology
Need of IT in Business:-
 Information technology is an essential partner in
management of your business, regardless of the kind
of enterprise you operate. Whether you need
computers for storage, transfer, retrieval or
transmission of information, you can manage your
business with greater accuracy and efficiency with the
assistance of information technology and computer
applications. The U.S. Small Business Administration
suggests it’s time to get connected.
Information Technology’s role in Business
Operations
Information Technology’s role in Business
Operations
 Which types of IT services can be used to meet
these types of goals?
 Reduce costs/ improve productivity: supply chain
management, enterprise resource planning
 Improve customer satisfaction/loyalty: customer
relationship management, loyalty programs
 Create competitive advantage: business intelligence/data
warehousing
 Generate growth: sales management systems
 Streamline supply chain: demand planning software
 Global expansion: e-business
Information Technology’s role in Business
Operations
 Accounting - provides quantitative information about
the finances of the business including recording,
measuring, and describing financial information.
 Finance - deals with the strategic financial issues
associated with increasing the value of the business,
while observing applicable laws and social
responsibilities.
 Human resources - includes the policies, plans, and
procedures for the effective management of employees
(human resources).
Information Technology’s role in Business
Operations
 Sales - the function of selling a good or service and
focuses on increasing customer sales, which increases
company revenues.
 Marketing - the process associated with promoting
the sale of goods or services. The marketing
department supports the sales department by creating
promotions that help sell the company’s products.
 Operations management - includes the methods,
tasks, and techniques organizations use to produce
goods and services. Transportation (also called
logistics) is part of operations management.
Information Technology’s role in Business
Operations
 Organizations typically
operate by functional
areas or independent,
functional silos
 Functional areas are
interdependent
 they require information
from around the
organization to operate
Information Technology’s role in Business
Operations

Customer service: click-to-talk, call scripting, auto answering, call

centers
Finance: accounting packages, Sarbanes Oxley
Sales and marketing: campaign management, customer
relationship management
Operations: supply chain management
Human resources: software to track employees at risk of leaving