HOSPITAL

MANAGEMENT
STRATEGIES IN HOSPITAL
MANAGEMENT

PRESENTATION BY:
PRADNYA POL (32)
DIVYANSHU RANJAN (12)
SANJIB BERA (38)
NISHANT KUNNATH (21)
SHASHANK SHETE (43)
MAYANK DHIMAN (22)
SHUBHAM DUBEY (46)
7 P’s
 PRODUCT
•In order to provide effective and reliable
services, the hospital should fully equipped with various
facilities.
•A brief introduction about these facilities tabulated
below:
•Tie up with Various Pathology
•Essential medical facilities like x-ray and
ultrasound available in hospital premises
•There should be O.T. and labor O.T. available
in hospital premises
•There should be multiple beds, ICU and also a
NICU
IN ADDITION TO THOSE SERVICES HOSPITALS
SHOULD OFFERS THE FOLLOWING SERVICES
 PLACE
Under hospital marketing, distribution of Medicare
services plays a crucial role. This focuses on the
instrumentality of almost all who are found involved
in making services available to the ultimate users. In
case of hospitals the location of hospital plays a very
important role.
• Avoid inconveniences
• Adequate transport & communication
facilities
• Avoid congestion & atmospheric
pollution
 PROMOTION
Hospitals for promotion use either advertisement or
PR or both after taking into consideration the target
customers, media type, budget and the sales
promotion.
Personal
Promotion
techniques
Impersonal
 PROMOTION

Personal promotion:

Word of mouth plays an

very important role in
promotion of hospitals
patients.
 PROMOTION
Impersonal promotion:
1. Press release
2. Print media like
Newspapers, Magazines
and Journals.
3. Hoardings and wall
writings near the markets
and recreation centers.
 PRICE

•Pricing is the most important and significant factor

in deciding a hospital for a particular treatment.
•Normally in case of general diseases it may not be a
required element since its treatment is easily
available, but when it comes to treatment of
complex disease people often opt for good hospitals
irrespective of how much it cost.
 PRICE
•SUPER DELUXE CLASS:
A/C single occupancy room with TV, DVD player, fridge with
water dispenser, ready tea/ coffee mix, phone and attached
bathroom.
•PRIVATE CLASS:
Can incorporate two patients in one room, having an attached
bathroom and 2 TV and 2 sofas. Can build the bondage of
togetherness between two patients.
•CUBICAL CLASS:
A double digit bedded partitioned room to enhance patient’s
privacy, having an open balcony for easy mobilization of
patients under the supervision of skilled nursing staff.
 PRICE
•GENERAL CLASS:
It is similar to AC General, but without AC and without
any partitioned. Its accommodation charges is least
compared with other forms of accommodation.

Facilities Price

1) Super Deluxe Class Rs. 4275 per day

2) Private Class Rs. 2775 per day
3) Cubical class Rs. 1275 per day
4) General Class Rs. 975 per day
 PEOPLE
Under hospital marketing the marketing mix variable
people includes all the different people involved in
the service providing process (internal customers of
the hospitals) which includes doctors, nurses,
supporting staff etc. The earliest and the best way of
having control on the quality of people will be by
approving professionally sound doctors and other
staff.

The people of the hospital should be

constantly motivated to give the best
of their effort.
The objective of providing quality service to
patients can be achieved by:

• Motivating employees to be
efficient, dedicated and loyal to the
organization.
• Providing regular on-the-job training
of employees to ensure continuous
improvement in health care
• Utilizing services of professionally
competent medical consultants.
• Use of the latest technology.
 PROCESS
Process generally forms the different tasks that
are performed by the hospital. The process
factor is mainly dependent on the size of the
hospital and kind of service it is offering.
Two different type of process for:
Outpatient

Inpatient
Outpatient
Meeting doctor at
appointed time

Diagnosis

Treatment.

Simple medication
 Inpatient
The arrival of patient.
Joining phase
Registration.

Diagnosis.
The intensive consumption
phase Treatment.
Information about future
action

Discharge of patient

Detachment phase &

payment
 PHYSICAL EVIDENCE

Physical evidence is the environment in which the

service is delivered with physical or tangible
commodities and where the hospital and the
customer interacts. It does play an important role in
health care services, as the core benefit a customer
seeks is proper diagnosis and cure of the problem.
Physical evidence can be in the form of smart
buildings, logos, mascots etc. a smart building
infrastructure indicates that the hospital can take
care of all the needs of the patient.
Hospital Counter

Common Ward

Single Room

Emergency Room

Dress Code
EXAMPLE OF STRATEGIC DECISION

• Facility planning
• Starting New service
• HR planning
• Finance planning
• Inventory / store planning (Material & Equipment
planning)
• Pricing planning
• Consulting planning
ORGANIZATIONAL STRUCTURE
OF HOSPITAL